<p>IAB Digital Video Rising Star: Extender</p><p>Definition The Extender allows viewers to choose to continue viewing ad content beyond the confines of the traditional :15/:30 video slot. It is therefore ideal to feature long-form ad content within standard video ad inventory. </p><p>Video Extender Example:</p><p>Approved Third-Party Innovid, Jivox, MediaMind, Vindico Vendors Video and Companion Must conform to our VAST Specification. 30 seconds maximum. Note that once a user has interacted with the ad the master ad timer pauses until the user chooses to continue. If Duration a user does not interact with the ad, the ad will play through completion. Interaction All interactive elements must be within the video content area Playback controls Play/Pause toggle, Audio On/Off toggle or Mute must be available Must contain a Close button in the upper right hand corner of the Close Button user initiated interactive panel Third Party Tag Format VAST 2.0 </p><p>© 2012 CBS Interactive, a CBS Corporation company. All Rights Reserved. Updated on 06.08.12</p><p>1 of 2</p><p>Deadlines: CBS Interactive requires that all creative be submitted 15 business days prior to launch date. </p><p>Contacts Questions about this opportunity Please contact your CBS Interactive representative. Technical questions about your creative E-Mail [email protected].</p><p>2</p>