IAB Digital Video Rising Star: Extender

Definition The Extender allows viewers to choose to continue viewing ad content beyond the confines of the traditional :15/:30 video slot. It is therefore ideal to feature long-form ad content within standard video ad inventory.

Video Extender Example:

Approved Third-Party Innovid, Jivox, MediaMind, Vindico Vendors Video and Companion Must conform to our VAST Specification. 30 seconds maximum. Note that once a user has interacted with the ad the master ad timer pauses until the user chooses to continue. If Duration a user does not interact with the ad, the ad will play through completion. Interaction All interactive elements must be within the video content area Playback controls Play/Pause toggle, Audio On/Off toggle or Mute must be available Must contain a Close button in the upper right hand corner of the Close Button user initiated interactive panel Third Party Tag Format VAST 2.0

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Deadlines: CBS Interactive requires that all creative be submitted 15 business days prior to launch date.

Contacts Questions about this opportunity Please contact your CBS Interactive representative. Technical questions about your creative E-Mail [email protected].