<p>Get your marketing message heard – successfully!!!</p><p>Do you have a limited budget, limited time, limited resources, and no big brand support – but a strong message?</p><p>Do you have an established property, in a great location – but need a fresh approach to attract new markets and entice your guests to re-book? Do you want to reach markets cost-effectively? </p><p>Do you want to hear how Winners of the HMA Marketing Awards managed to create successful marketing campaigns which increased sales and profitability? </p><p>Join us at The QE11 Conference Centre on Tuesday 23rd May at 6.00 for 6.30 pm to find out how to create an award-winning campaign.</p><p>Winners from 2005 will share their secrets with us: </p><p>BEST ACTIVITY ON A SMALL BUDGET and BEST PUBLIC RELATIONS ACTIVITY – The Berkeley Hotel, London: two compelling campaigns, one focusing on recapturing lapsed guests and the other creating publicity for Prêt-à-Portea - the Fashionista's Afternoon Tea in the Caramel Room. </p><p>BEST FULLY INTEGRATED MARKETING CAMPAIGN – The Rothay Garden Hotel, Cumbria: amongst many other innovative ideas hear how this country house hotel in the Lakes successfully targeted the Japanese leisure market!</p><p>This event could help you to achieve your marketing objectives by giving you great ideas and inspiring you to develop more effective marketing campaigns on low budgets – perhaps you will win an HMA Marketing Award in 2006 at the Savoy HMA Awards Christmas Lunch in December.</p><p>The HMA Marketing Awards are sponsored by American Express.</p><p>Limited places available, and suitable for all levels of ‘Marketers’; for Chartered Marketers attendance allows 2 hours towards your CPD.</p><p>NUMBERS LIMITED TO 40 PEOPLE – BOOK NOW</p><p> www.hotelmarketingassociation.com BOOKING FORM</p><p>Tuesday 23rd May 2006 The QE11 Conference Centre Broad Sanctuary, Westminster London SW1P 3EE Nearest Tube: Westminster</p><p>PLEASE COMPLETE IN BLOCK CAPITALS:</p><p>Name______</p><p>Position______</p><p>Company Name______</p><p>Email Address______</p><p>If you are not a member of the HMA and would like to receive details of our future HMA events and activities by email please tick here ______</p><p>HMA/Cimtig Members £20 (incl VAT) Non Members £25 (incl VAT)</p><p>Price includes a glass of wine and sandwiches on arrival.</p><p>Please tick if you are a: HMA member ______No. ______CIMTIG member______No. ______</p><p>I enclose a cheque made payable to the HMA for the sum of £______Or by credit card: Amex /Visa/Mastercard/Switch/Other for the sum of £______</p><p>Name on Card______</p><p>Address of Cardholder ______</p><p>______</p><p>Credit Card No. ______Security No. ______</p><p>Expiry Date ______Issue No/Start Date (Switch only) ______</p><p>Signature ______</p><p>Please send your completed booking form to: Alyson Ryan, HMA Office, The Old Mill, Selborne, Hants, GU34 3LG</p><p>Credit Card payments only will receive a receipt.</p><p>Chartered Institute of Marketing Vat No. 302 2509 13</p>