<p>Ivette Urbina Final Exam Professor Gardner 06/16/09</p><p> To persuade the audience that the American Automotive industry is facing serious problems and that it is causing a negative impact on the economy.  United States is concerned on how American Automotive industry lack of innovation is costing an economic downturn on millions of Americans.</p><p>American Motors </p><p>I. Red, yellow, Green these are the color lights that signal cars in traffic all across</p><p>America. </p><p>A. However some of these cars may come to a halt. With the economic</p><p> downturn the automobile industry in America is no stranger to its effect. In the article</p><p>“Detroit’s New Crisis Could be its worst” crisis has hit the industry. </p><p>B. It has been getting worse in the more recent years. As General motors,</p><p>Ford and Chrysler seek to find answers that will make profits. (Pause)</p><p>1. They are faced with enemies such as increasing competition and</p><p> unpredictable gas prices. </p><p>2. United States is concerned on how American Automotive industry lack</p><p> of innovation is costing an economic downturn for millions of Americans. </p><p>II. In 1980 Chrysler came out with the minivan later in the 1990s different kinds</p><p> of sport utility vehicles were seen all across America. </p><p>A. Domestic manufactures were at the top and in Michigan the</p><p>Automobile Industry was producing and was benefiting financially around 2 million</p><p>Americans families. (Pause) B. Competition arises when International automakers are also manufacturing in the</p><p>United States and making employers comfortable, by giving them healthcare and pension plans. </p><p>C. The graph in the Article shows the international manufacture’s and there rebate for customers in 2005. </p><p>1. The European Market shows around eight percent and the Asian market shows around 37 percent of cash rebates when their cars are bought. </p><p>2. This has American automakers shaking and their “silver bullets have run out”. </p><p>D. The Japanese have captured the importance of SUV’s and pick up trucks in the U.S. </p><p>1. Their particularly cheap vehicles are making people buy them especially with the high prices of gas. (Pause)</p><p>2. Most of these Asian companies such as Honda and Toyota are making gains realizing the needs of the people. </p><p>3. American companies have lost touch of the needs of the middle and poor class they have steered in the way of making luxury vehicles. </p><p>III. So considering all this I’d like to say that the U.S. has opened its doors to the international automobile companies, and it’s great that we can share profits. </p><p>A. However it is important that American companies see competition not as a threat but as a way to grow and expand. (Raise tone of voice)</p><p>B. In the past American automobile companies have proved to be ground-breaking with their vehicles. 1. In these times we must should show the same characteristics, and escape from the dependence on gas and their competitors to see profits. (Pause) </p><p>2. Opportunity, control and enthusiasm are some of the few things Ford</p><p>Chrysler and G.M. need to stay afloat. (Raise tone of voice) </p>