<p> Persuasive Techniques in ads</p><p>1. Faulty Cause and Effect – </p><p>Ex. </p><p>2. ______- doing what everyone else is doing, persuading people to do something by letting them know others are doing it.</p><p>Ex.</p><p>3. “We’re the Best” - </p><p>Ex.</p><p>4. ______- </p><p>Ex. Oil of Olay, it can help you look younger too.</p><p>5. Problem Solving – </p><p>Ex. 6. ______Endorsements/______- - famous person uses and promotes the product, and/or the use of a famous person’s words to persuade - OR could simply be someone else, a regular person, who endorses and support a product or tells his/her experience in using it</p><p>Ex. – </p><p>7. ______– words that capture a person’s interest or attention</p><p>Ex. FREE!!! New and improved!!!!! 20% more </p><p>8. ______- </p><p>Ex. “Finger-lickin’ good” “Be all that you can be” “Quality is job 1”</p><p>9. Repetition, Repetition, Repetition – </p><p>Ex. Long distance company – 10-10-220 # is repeated throughout commercial</p><p>10.______- associates a popular or respected idea with a product hoping to “transfer” a positive image to the product.</p><p>Ex. Baseball, hot dogs, apple pie, and Chevrolet Persuasive Techniques in ads</p><p>1. Faulty Cause and Effect – blaming one thing on something else that is unrelated</p><p>Ex. The teacher wouldn’t give me a pencil so I failed my quiz. (I failed because I didn’t study) AD – using Clearasil will make you popular, pretty, and desirable to date</p><p>2. ___Bandwagon______- doing what everyone else is doing, persuading people to do something by letting them know others are doing it.</p><p>Ex. “Eat more chicken” – Chick-Fil-A’s ads to make you think everyone eats there instead of at a burger place - Old Navy vests – everyone is wearing them!!</p><p>3. “We’re the Best” - claiming to be superior, not necessarily with proof</p><p>Ex. – 4 out of 5 dentists recommend Dentyne over leading gums -</p><p>4. ____Promises______- can be misleading or false </p><p>Ex. Oil of Olay, it can help you look younger too.</p><p>5. Problem Solving – points out a problem you didn’t even know you had, and offers/guarantees to solve it Ex. Slimfast - take off the weight and keep it off Febreeze – get rid of odors (and you may never have even thought you had them) 6. ____Celebrity__Endorsements/___Testimonial ___ - - famous person uses and promotes the product, and/or the use of a famous person’s words to persuade - OR could simply be someone else, a regular person, who endorses and support a product or tells his/her experience in using it</p><p>Ex. – Michael Jordan – Air Jordan’s, Ball Park hot dogs, MCI with Bugs Bunny Milk commercials with various celebrities Weight loss success stories with “regular people”</p><p>7. ____Catchy Words_ – words that capture a person’s interest or attention</p><p>Ex. FREE!!! New and improved!!!!! 20% more </p><p>8. ____Slogans______- a brief,striking, memorable phrase used to represent the product</p><p>Ex. “Finger-lickin’ good” “Be all that you can be” “Quality is job 1”</p><p>9. Repetition, Repetition, Repetition, Repetition - the product name is repeated at least 4 times</p><p>Ex. Long distance company – 10-10-220 # is repeated throughout commercial</p><p>10.____Transfer______- associates a popular or respected idea with a product hoping to “transfer” a positive image to the product.</p><p>Ex. Baseball, hot dogs, apple pie, and Chevrolet</p>