<p>X-Sender: [email protected] X-Mailer: QUALCOMM Windows Eudora Pro Version 4.2.0.58 Date: Wed, 22 Mar 2000 14:00:13 -0600 X-Phforward: V2.1@relay To: Kristi Berg <[email protected]> From: Lakshman Krishnamurthi <[email protected]> Subject: Re: Market Research Project - Referral from Blue Cross Blue Shield Association Cc: [email protected], [email protected]</p><p>I am forwarding your request to two professors (Anand Bodapati ([email protected]) and Sachin Gupta [email protected]) who are teaching Marketing Research next quarter.</p><p>Prof K ______</p><p>At 01:29 PM 3/22/00 -0600, you wrote: Hello Professor Krishnamurthi --</p><p>Your name was given to me by Susan Barrish and Susan Hering, both of Blue Cross Blue Shield Association.</p><p>I am the President of Visual Awareness, Inc. We are a research company that has developed a software program that can very accurately determine attentional problems in senior citizens and others with cognitive impairment (i.e., those who have suffered stroke or trauma brain injury). Much of the research correlates the attentional declines identified through our test with future automobile crash involvement. We have also developed software rehabilitation programs that can, in most cases, remediate attentional declines associated with the aging process and assist in the recovery of cognitive impairments caused by stroke or head trauma.</p><p>Our product has been heavily funded through grants from the National Institutes of Health and the National Institute on Aging (approximately $20 million). We are currently in year 4 of a 5-year clinical trial on the rehabilitation component of our program.</p><p>Our mission is to improve the quality of life of senior citizens and others with cognitive impairment. We are talking with top insurance companies in the country who are very enthusiastic about the program.</p><p>Our challenges include: (1) how to motivate seniors to take our test; and (2) determining the best delivery systems for seniors.</p><p>We believe our challenges would provide an excellent marketing research project for students looking for an intellectual challenge that can, if implemented well, produce tremendous benefits for a large segment of the senior population.</p><p>I understand that the Spring quarter starts next Monday. If you believe our marketing challenges are appropriate for your students, I would very much like to explain our program to you in greater detail and present it to your students. Please give me a call at 773-248-0883 at your convenience.</p><p>I will follow up with you by the end of the week.</p><p>Thank you in advance.</p><p>Sincerely, Kristi Berg</p><p>Kristina K. Berg Visual Awareness, Inc. 333 West Wacker Drive, Suite 700 Chicago, Illinois 60606 Tel: 773.248.0883 Fax: 773.248.0885</p>