<p> 7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra Tentative Programme DAY – 1 (24 OCTOBER)</p><p>0900 – 1000 Hrs REGISTRATION & WELCOME TEA/ COFFEE</p><p>1000 – 1110 Hrs INAUGURAL SESSION</p><p>1110 – 1130 Hrs Tea / Coffee Break</p><p>1130 – 1330 Hrs Power Panel: “Creating synergies : Towards a robust IP Enforcement eco-system in the country - Role of Government”</p><p>Intellectual property (IP) rights are important and it provides for innovative industries to engage in resource- intensive research and development, which in turn spawns great technological innovations. However, IP rights are rendered virtually useless unless they are properly protected and enforced.</p><p>It is clear that the success of an innovation-dependent economy needs a lot more than just the possession of IP rights. An equal balance between enforcement and protection that address emerging threats domestically and abroad are utterly necessary to maintain and further the integrity of IP rights system.</p><p>The panel will seek to emphasize upon the need for administrative cooperation between the administrations responsible for protecting the various forms of IP and at the same time experiences of the enforcement bodies on the issues faced by them while enforcing the IP rights and the way forward.</p><p>Moderator Mr. N N Prasad Executive Director and Chief of Staff World Intellectual Property Organization, Geneva</p><p>Keynote Address Mr. Ramesh Sippy* Film Director & Producer</p><p>Panelists Mr. Ashok Thakur* Secretary Ministry of Human Resource Development</p><p>Mr. Chaitanya Prasad</p><p>Partners / Sponsors Exhibitors</p><p>7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra</p><p>Controller General Intellectual Property Office, India</p><p>Mrs. Pratibha Singh Managing Partner Singh & Singh</p><p>Mr. Sanjeev Dayal* Director General of Police Maharashtra</p><p>Mr. Bobby Bedi Founder Kaleidoscope</p><p>Dr. Swati A Piramal* Vice Chairperson Piramal Enterprises Limited</p><p>Shri C S Prasad* Chief Commissioner of Customs Mumbai Zone-II</p><p>Mr. T P Agarwal President Indian Motion Pictures Association</p><p>Mr Sandeep Kumar Rawal* Deputy Commissioner (Custom and EP) Central board of Excise & Customs</p><p>1330 – 1430 Hrs Networking Lunch</p><p>1430 – 1600 Hrs Plenary Session 1: Counterfeiting & Piracy: Socio - Economic Impact Like any other assets, brands are prone to various forms of attack. Counterfeiting, piracy, duplication, alteration,</p><p>Partners / Sponsors Exhibitors</p><p>7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra</p><p> misuse, tampering, dilution or diversions are some of the various known and repeated forms of brand attack prevalent all over the world. When brand attack occurs, brand owners lose their revenue and market share that are legitimately theirs. More importantly, their reputation, image and finance suffer huge damage. </p><p>The aim of this session is to have discussions on the impact, scope of threat, challenges, sectoral concerns & aspirations </p><p>Mr. Ashank Desai* Founder & Former Chairman Session Chairman Mastek</p><p>Mr. Sanjay Tandon Speakers CEO, Music Composers Association of India & Singers Association of India </p><p>Mr. Savio D’Souza Secretary General The Indian Music Industry </p><p>Mr. Raj Kumar Executive Committee member Andhra Pradesh Chamber of Commerce</p><p>Mr. Anurag Kashyap Partner - Fraud Investigation and Dispute Services Ernst & Young</p><p>Mr. Tabrez Anmad Secretary OPPI </p><p>1600 – 1630 Hrs Tea & Coffee Break</p><p>1630 – 1830 Hrs Plenary Session 2: Global measures and Success Stories - Lessons from Overseas</p><p>Though we are ranked 12th in Patent Filing destinations in the world, there are still many things that we need to</p><p>Partners / Sponsors Exhibitors</p><p>7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra</p><p> learn from other countries, especially in the area of enforcement and effective collaboration between industry enforcement bodies. This session will bring partners from overseas to a single platform and share their respective startegies and experiences of Anti-counterfeit, Anti-pirated goods and discussion on tips for effective partnership between industry, Government and enforcement bodies.</p><p>Mr. C H Unnikrishnan Session Chairman Deputy Chief of Bureau Mint, Mumbai</p><p>Dr. Balázs Gargya Speakers First Secretary Delegation of the European Union to India </p><p>Mr. Arun Venkataraman Director,Central and South Asian Affairs Office of US Trade Representatives</p><p>Mr. Kenichi Osonoe Vice-president of JIPA & General Manager,Legal & IP Department Bandai Co. Ltd</p><p>Mr. Motoki KATO Assistant Manager Intellectual Property Group Hitachi, Ltd</p><p>Ms. Anshika Jha Senior Intellectual Property Liaison Officer UK Intellectual Property Office British High Commission</p><p>1900 Hrs End of the Day1</p><p>DAY – 2 (25 October) 0930– 1030 Hrs Registration & Tea/ Coffee</p><p>1030 – 1200 Hrs Challenges of Piracy</p><p>Partners / Sponsors Exhibitors</p><p>7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra</p><p>Piracy continues to be a key challenge for the Indian film and music sector and has been a prime reason for decline of Home Video market in India. Accordingly, the government has approved a scheme under the 12th Five Year Plan for carrying out an anti-piracy initiative in the audio-visual sector. This new scheme of the Information & Broadcasting Ministry has an outlay of Rs 2 crores for the plan period of 2012-17.Considering the importance laid down by the government on curbing this piracy, its time to come together, strategies and finalize an action plan dedicated towards curbing this menace.</p><p>Piracy is not a problem which can be eradicated overnight. It needs persistent work and unity at the global level. The initiative taken by some of the state police like the Kerala state police and associations to educate the masses and the technologies can definitely help make improvements. Some of the discussion points would be:</p><p>1. Challenges faced by the film, music, IT, Publication sectors in the digital era. 2. Role of collecting societies in ensuring a balanced copyright system 3. Enforcement issues in the entertainment industry.</p><p>This session will have discussion on the Piracy threats, Sect oral Issues & Concerns & Aspiration and its Impact on domestic and International Business </p><p>Session Chairman Dr. Ganesh Natarajan Co-Chairman, CII National Committee on IP & Vice Chairman & CEO, Zensar Technologies </p><p>Speakers</p><p>Regulatory Perspective : Mr. G R Raghavender Registrar of Copyrights & Director (BP&CR) Copyright Office ,Department of Higher Education,MHRD</p><p>Market Impact: A case study Film Industry</p><p>Mr. Uday Singh</p><p>Partners / Sponsors Exhibitors</p><p>7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra</p><p>Managing Director MPAA </p><p>Broadcasting industry</p><p>Mr. Ritesh Khosla Vice President – Legal Multi Screen Media Private Limited Sony Entertainment Network</p><p>Publication Industry</p><p>Mr. Sachin Baweja Company Secretary & Counsel Elsevier India</p><p>Design Industry</p><p>Hardware & Software Industry</p><p>Legal perspective Ms. Gowree Gokhale Partner Nishith Desai Associates Legal & Tax Counseling Worldwide</p><p>1200 – 1230 Hrs Tea & Coffee Break</p><p>1230 – 1330 Hrs Challenges of Auto Sector: Road to future</p><p>The counterfeiting in auto parts especially spare parts not only infringes the Brands affecting their credibility, but also cheat the customer who gets a substandard part, which when fitted in the vehicle will not give proper service, besides creating safety hazard for the user. The government also loses precious revenue in terms of taxes.</p><p>The session will have a discussion on importance of a brand in market, importance of protecting a brand and</p><p>Partners / Sponsors Exhibitors</p><p>7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra</p><p> impact of Counterfeiting–from the perspective of Industry. Some of the discussion points would be:  Brand Protection operations-Challenges for a successful brand protection strategy  Impact  Multiple risks to consumer safety  Best practices developed by a Company </p><p>The aim of this session will be to talk about some of the practices, strategies which took place in last few years and their impact on the Auto sector, scope of threat, sect oral concerns & Aspiration </p><p>Session Chairman Mr. Rajesh Bagga Vice President-Legal TATA Motors </p><p>Speakers Mr. Sameer Chugh Vice President-Legal & Secretarial & General Counsel, India ABO Cummins India Limited </p><p>Mr. Sanjoy Chatterjee Head of sells Mahindra First Choice Wheels Limited</p><p>Representative from ACMA</p><p>1330 – 1430 Hrs Lunch </p><p>1430 – 1530 Hrs Plenary Session 3: Legal and Technology interventions in combating Counterfeiting & Piracy</p><p>The incredible growth and globalization of the Indian economy has been accompanied by major advances in the visibility of power brands. The escalating economic pyramid and resulting expansion of the middle class had produced unparallel growth in virtually every product sector. The establishment of these brands in the market place has required significant and sustained investment on the part of their owners but the same advances in technology have led to growth of grey market products and tainted the image of many of these brands and reduced consumer’s confidence in their authenticity. </p><p>Partners / Sponsors Exhibitors</p><p>7th INTERNATIONAL CONFERENCE ON ANTI-COUNTERFEITING & ANTI-PIRACY Integrating efforts for Intellectual Property Protection: Together against Fakes 24-25 October 2013; Hotel Westin, Pune, Maharashtra</p><p>The purpose of this session is to discuss the appropriate law & punishment those can be deterrent to such menace. The session will also discuss technology solutions those are available to companies and to come out with suggestive sound technologies for protecting brands through effective application of the same and with Government Support.</p><p>Speakers </p><p>Mr SU Kamdar; Senior Advocate and former Judge Bombay High Court</p><p>Representatives technology Solution providers</p><p>1530 Hrs Close of the two days proceedings</p><p>Partners / Sponsors Exhibitors</p>