August 2015 Tim Coy » Regional VP’s Message The international magazine of the Cadillac & LaSalle Club, Inc. EDITOR Stephen E. “Steve” Stewart COPY EDITOR ART DIRECTOR Art and science Maggi Stewart Tim Coy ADVERTISING Melissa Perry What can I say about Tim Coy? Tim The Dagmar’s mailing list, persuaded me is the Southwestern Regions VP and the to attend the board meeting at the 2002 THE SELF-STARTER “GO-TO FOLKS” art director of our award-winning the CLC Grand National in Dearborn, Mich. I need to: SUBMIT A STORY, DISCUSS self-starter magazine. Tim is responsible Then-President Bill Edmunds appointed A SUBMISSION, MAKE A for the overall design package, layout and me chair of the Publications Committee COMMENT ABOUT THE MAGAZINE subtle bling you receive each month in at that meeting, challenging yours Steve Stewart 3828 Ruskin St., Houston, TX 77005–4331 the mail and online. It must be quite the truly to solve a problem with overseas [email protected] undertaking to remain patient under those magazine delivery. Liz was a software FIND OUT GUIDELINES crushing deadlines each month. engineer for Electronic Data Systems FOR SUBMITTING PHOTOS/IMAGES As one of the CLC Regional VPs, his (EDS), in a division that handled cir- Tim Coy 203 Short Place, Louisville, CO 80027–1646 duties include being the conduit from the culation for hundreds of magazines. Jay [email protected] board of directors to all his Regions. This Ann Edmunds gave us a lead on a com- (303) 673-0463 A guide may also be downloaded at is to assure his Regions of what happens at pany that specializes in quick delivery of cadillaclasalleclub.org/images/self_starter/ the National level and provide them with magazines worldwide. A few phone calls ss_photo_requirements.pdf assistance to help them prosper. and e-mails later, problem solved. PLACE A CLASSIFIED AD OR DISCUSS DISPLAY ADVERTISING —Dave Ritchie After Michaline Larson retired as the Melissa Perry self-starter editor, at the 2003 winter P.O. Box 5725, Palm Springs, CA 92263–5725 ike Lauren Schweitzer wrote board meeting, the late Central Regions [email protected] (760) 902-4924, fax (760) 320-4936 recently, I inherited the Cadillac VP Herb Karow asked me if I would be DISCUSS ISSUES NOT RECEIVED, gene as well, as a Caddy has been interested in working with Steve Stewart CHANGE OF ADDRESS, L DIRECTORY CORRECTIONS in my family since I was born in 1958. as a team. I thought it was a great idea, so, My grandmother owned a Mountain after Steve, Maggi, Liz and I were selected, Mike and Nancy Book Cadillac & LaSalle Club, Inc. Laurel (pink) 1957 Sedan de Ville, and, we began producing the self-starter PO Box 360835, Columbus, OH 43236-0835 on Sept. 4, 1963, as I was entering kin- you enjoy, along with the International [email protected] (614) 478-4622, fax (614) 472-3222 dergarten in Colorado Springs, Colo., she Membership Directory. I still serve today ORDER BACK ISSUES traded for a Palomino Tan 1963 6329 on the Publications Committee. Lars Kneller Six-Window Sedan de Ville, the cover I found out how much the CLC fam- Indiana Region CLC, Inc. 3018 W. Small Rd., LaPorte, IN 46350-7929 car of the August 2013 the self-starter. ily cared when Liz passed away Aug. 31, No phone calls, please Many trips to Denver, the prom, and, 2007. The stack of cards and money Back issues $4 each, six or more $2 each. high school and college graduations later, many members sent is still much appre- Annual issues $4 each. Subject to availabil- ity. See display ad in occasional issues. the car stayed with Elizabeth Potter until ciated. All the money was forwarded to MISSION The official voice of The Cadillac her death in 1993. She left me the Caddy, the CLC Museum in Liz’s memory. & LaSalle Club, THE SELF-STARTER strives to serve the membership, providing avenues so, after an urging from Rocky Mountain In 2012, then-CLC President Lars of communication pertaining to the pres- News colleague Pat Frano, I joined the Kneller offered me the Western Regions ervation of Cadillacs and LaSalles and to CLC and the Rocky Mountain Region in VP position. The board affirmed foster camaraderie among its members. PUBLISHER THE SELF-STARTER (USPS 1994 to learn more about the car. the appointment, so Phil Terry and I 004-798) is published monthly, except The Region persuaded me to become shuffled our Regions around to make December, by The Cadillac & LaSalle Club, Inc., P.O. Box 360835, Columbus, OH newsletter editor in 1995, since I had more geographic sense, as I live in 43236-0835; 254 Lansdowne Ave., a newspaper background in advertising Louisville, Colo. I oversee Regions in Gahanna, OH 43230-2868. Periodicals postage paid at Columbus, OH and addi- and graphic design. The newsletter was western Missouri, Kansas, Texas, New tional offices. nameless, so my late wife, Liz, came up Mexico and Colorado and enjoy meet- THE SELF-STARTER is copyright ©2015 with The Dagmar, and it was affirmed ing the members. I’ve visited six of the The Cadillac & LaSalle Club, Inc., all rights reserved. Written permission must be after a Region vote. seven Regions so far and plan to visit the granted to use or reproduce any part of It was a surprise to win the first-ever remaining Region before year’s end. this magazine, except for brief quotations. CLC Newsletter Excellence Award in The car brought me to the CLC, but POSTMASTER/CHANGE OF ADDRESS Please send all change-of-address informa- 1997. Yes, I had professional software, but the hundreds of friends I’ve made keep tion to the Cadillac & LaSalle Club, Inc., P.O. was still learning. I wanted The Dagmar me here, and many thanks for the privi- Box 360835, Columbus, OH 43236-0835, phone (614) 478-4622, fax (614) 472-3222, to be the Region’s history. lege of serving you. e-mail [email protected]. CLC President Dave Ritchie, on —Tim 2 August 2015 » The Self-Starter cadillaclasalleclub.org Volume 58, No. 8 » August 2015 FEATURES 6 DEPARTMENTS The 50th Anniversary of Regional VP’s Message 6 the 1965s: This new Cadillac 2 TIM COY Motor Car Division employee embarked on a long career Caddie Shack while they were rolling off the 4 STEVE STEWART line at Clark Avenue ALAN HAAS La Galeria 5 1965 prices, colors, optional Museum Corner 14 equipment and accessories 37 PAUL AYRES 1965 Cadillac advertising Classified Advertising 15 in the major magazines 38 A 1965 Sedan de Ville: My 16 journey started with this car bought while in high school CARDILLO BOB JEFF SHIVELY The big 5-0: Many, many facts 22 22 and illustrations dealing with the entire 1965 Cadillac lineup BOB CRIMMINS 1965 professional cars: A look 32 at that year’s hearses, ambu- lances and flower cars PHOTOS COURTESY GREGG D. MERKSAMER What happened in 1965? 34 News, books, songs, movies and a whole lot more STEVE AND MAGGI STEWART Photos from the 36 1965 brochure ABOUT THE COVER The August issue of the self-starter celebrates the 50th Anniversary of the 1965 Cadillac. Our cover is graced with one of 1965’s finest offerings, the Fleetwood Eldorado, with the example being owned by former CLC president Al Haas. The ’65 Eldorado had a price of $6,754, with only 2,125 manufactured. Photo courtesy Al Haas. DIVISION CAR MOTOR CADILLAC cadillaclasalleclub.org The Self-Starter » August 2015 3 Steve Stewart » Caddie Shack 1965 reflections he yearly, commemorative issue THE OWNER celebrating Cadillac models 50 sitting behind the T years old was started in 2005. wheel was in total We’ve journeyed 10 years beyond and control…comfort now sing praises of the 1965 lineup. It control, cruise is personally difficult for me to write control and power about this year, as it was the first time a control. As the CADILLAC MOTOR CAR DIVISION CAR MOTOR CADILLAC Cadillac was not in the family. If you’ve brochure described followed my saga, you remember that the interior, “…a my grandfather’s ’57 Coupe de Ville was new experience in sold in the spring of 1964. interior convenience, It was a sad event, but ’65 saw me comfort, luxury enter the world of work, and, with my and beauty.” new-found, union-scale wealth, I pur- chased a new car. Since we’re focused I highly recommend its purchase, espe- recalls Bill Mitchell, who was vice presi- on Cadillac, I’ll not mention the name; cially if you’re restoring one for show. dent of design at GM. Mr. Kady recounts the story is one for some other publica- The automotive scene was filled with how the design came about and how tion. Let’s just say it was a GM product something for everyone. In the luxury he was transferred from Preliminary popular with young, male, high school category, Cadillac reigned supreme, pro- Design to “…the Production Studio with graduates in the mid-’60s. ducing 181,435 vehicles, Lincoln 40,180 the full-size clay model that had been While a new Cadillac for me was a and Imperial trailing with 18,409. The started.” Another section discusses the long ways off, in the fall of 1965, I went Chrysler Imperial is a sad story when brochure and ads. A direct mail piece alone to the Cadillac dealership and got considering it was an honored member shows a ’60s blonde holding car keys, my new brochure out of habit—my of the Full Classic® era, and its pres- “…the ’66 Caddy was the right car for friends either in college, the service, or ence slowly eroded after WWII to the women.