RNI NO. DELENG/2013/49640 APRIL 2019 | VOLUME 7 | ISSUE 4 | `100 www.csrtimes.org INDIA’S NO. 1 CORPORATE SOCIAL RESPONSIBILITY MAGAZINE SURESH PRABHU C S R FOR PRAKASH JAVADEKAR SWACHH CSR TIMES | APRIL 2019 | 1 BHARAT HARDEEP SINGH PURI CSR TIMES | APRIL 2019 | 2 FROM THE EDITOR SWACHHATA MISSION his special issue of CSR Times focuses on Swachhata Abhiyan launched on October 2, 2014, by Prime Minister Narendra Modi HARISH CHANDRA Tcommemorating the birth anniversary of Mahatma Gandhi, the Father of the Nation. CSR Times in association with Clean Action and Assessment Group (CAAG) India was in the forefront in organizing the National Swach- hata Summit 2019 at the India Habitat Centre in New Delhi on February 19, 2019. In this national summit, Union Minister for Commerce and TO MAKE Civil Aviation Suresh Prabhu, Urban Affairs Minister Hardeep Singh Puri and other prominent people in the government and corporate have SWACHHATA joined the conference. ABHIYAN A CSR Times has done a comprehensive coverage and a review of SUCCESS, SMALL, the Swachhata Abhiyan since its launch four years back. The Central Government has taken a pledge to turn the country clean before Oc- BIG AND MEGA tober 2, 2019, the 150th birth anniversary of Mahatma Gandhi. The CORPORATES, state governments, local bodies and panchayat sabhas in tandem have BOTH PUBLIC AND been engaged in accomplishing the goal with a single-minded devotion PRIVATE, HAVE and dedication. We provide a glimpse of what’s happening across the country on this programme. BEEN PUSHED TO To make this mission a success, small, big and mega corporates, SPEND THE CSR both public and private, have been pushed to spend the CSR outlays OUTLAYS ON THE on the Swachhata campaign. The corporate sector is not lagging far behind in this national mis- SWACHHATA sion. Many private companies have joined the bandwagon to carry the CAMPAIGN. mission forward. This issue has a story on the journey of Magasaysay awardee Bezwada Wilson, who has been championing the plight of manual scavengers in India, and trying to fix this problem with the help of bureaucracy and by invoking the law of the land. Similarly, another story of interest in this edition of CSR Times is the interview with Rekha Sharma, Chairperson of National Commis- sion for Women, who apart from flagging various women’s issues also talked about the swachhata programme her organization had taken up in Delhi and other places in India. CSR TIMES | APRIL 2019 | 3 CSR TIMES EDITOR’S CHOICE Vol. 7, Issue 4 (April 2019) RNI No. DELENG/2013/49640 EDITOR Harish Chandra EXECUTIVE EDITOR Amit Goenka CONSULTING EDITORS A Venkata Narayana, KN Jayaraj, Sucheta Das Mohapatra SPECIAL CORRESPONDENTS Rekha Sharma (MP), Dr Sudipta Narayan Roy (WB), Ilaria Gualtieri (West Asia) CORRESPONDENTS Prashant Das G Shiva (AP), Subramanya Shastri (MS) PHOTOGRAPHER n March 27, the Indian defence kilometres. The interceptor missile is Anurag Nanda Oestablishment has added one a three-stage missile having two solid DESIGNER more feather to its cap with the suc- rocket boosters and a “Hit to Kill” ca- B.S. Rawat cessful launch of Mission Shakti, an pable Kill Vehicle (KV). V.P. SALES & MARKETING Anti-Satellite (A-SAT) test from Ka- Mission Shakti was closely guarded Rajesh Manglani lam Island in Odisha. from public until the successful launch GM MARKETING The mission is planned in three on March 27. Prime Minister Narendra Manoj Sandal stages from inception of the plan for Modi in his brief address to the nation MANAGER, EVENTS & the test to the final test where the in- announced the news to the public. Only BUSINESS DEVELOPMENT Luisa Sachdeva terceptor missile shot down one of a few people within the establishment MARKETING MANAGER its satellites in the space. With this were aware of the mission. Prime Min- Akanksha Sharma accomplishment, India has joined an ister Modi congratulated the DRDO PRODUCTION MANAGER elite club of space powers. As of now, staff in achieving this marvellous feat. Rahul Thakur only three countries have occupied this DRDO Director G. Satheesh CIRCULATION HEAD high pedestal – the United States, Rus- Reddy said that Mission Shakti was Rahul Halder sia and China. launched not to target any country, He LEGAL ADVISOR The video released by the Defence said, “Space has gained importance in Suman Dobal Research and Development Organisa- the military domain. When a country ADVISORS SP Singh, Girish Kumar, tion (DRDO) shows a series of pictures like India has done an exercise like this Ravi Shankar, Newton Mishra, and graphics of the entire mission, from and shown capability of interception of Rajesh Thakur the execution to the shooting down of a target, you have shown the capabil- PRINTED & PUBLISHED BY the satellite. The target was to hit at an ity for such operations. Best way of Harish Chandra for First Step Foundation accuracy of 10 cm and at height of 283 defence is to have deterrence.” PUBLISHED AT 312, Vardhman Sunrize Plaza, Vasundhara Enclave, Delhi-110096 Phone: 011-43085920 F E E D B A C K [email protected] www.linkedin.com/in/csrtimesmag EDITORIAL MENTOR www.facebook.com/csrtimesmag www.csrtimes.org SIDHARTH MISHRA www.twitter.com/csrtimesmag PRINTED AT: LIPEE Scan Pvt Ltd, 89, DSIDC Shed, Okhla, Industrial Area-1, New Delhi - 110020 DISCLAIMER: All views expressed in this issue are that of the respective authors. The publishers may not agree with the independent views expressed in this magazine. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. COPYRIGHT: No content, text or image of this magazine is permissible for reproduction in any form, print or digital, without written consent of the Editor. CSR TIMES | APRIL 2019 | 4 CSR PSUs CSR in Navratna 06 PSU Corporations 2019 | VOLUME 7 | ISSUE 4 CSR TIMES APRIL CONTENT CSR PSU CLEAN CAMPAIGN EDUCATION NMDC Spreading Working towards “Catch them 12 Smiles 26making pilgrimage a 32 young” Swachh experience INTERVIEW INNO VATION INTERVIEW Foundation of New India For a greener and ‘NCW’s in-depth studies 18 on strong infrastructure 28 sustainable future 38 on women’s issues brings SWAChhata SUMMIT hope’ SOCIAL initiatiVE Awarding Good Corporate Citizens NALCO dedicates Ultra- 20 Modern Eye Care Centre SWAChhata abhiyan 40 PUBLIC CAMPAIGN Creating Happy and 24 Healthy Schools Mitigating Manual nation BUILDING 42 Scavenging Building the Nation PUBLIC DECISION 30 through Sustainable India gets its Development of Society 46 first Lokpal ^loZ f’k{kk] loZ ÅtkZ] loZ ldkjkRed lksp* CSR TIMES | APRIL 2019 | 5 CSR PSUs CSR IN NAVRATNA PSU CORPORATIONS ollowing amendments in the Sched- normal course of business and must be as well as of the local communities and ule VII of the new Companies Act with respect to any of the activities men- society at large. Fof 2013, with effect from April 1, tioned in Schedule VII of the 2013 Act. 2014, every company, private or public It is incumbent now upon all public and limited, which either has a net worth private corporates to follow the law of BHEL’s Mission: Be a of `500 crore or a turnover of `1,000 the land in adopting the provisions laid Committed Corporate Citizen crore or net profit of `5 crore, needs to out in the corporate social responsibility BHEL’s contributions towards CSR till spend at least 2 per cent of its average (CSR) is the which is a continuing com- date include adoption of villages, or- net profit for the immediately preceding mitment by businesses to behave ethically ganizg free medical camps/supporting three financial years on corporate social and to contribute to nation’s economic de- charitable dispensaries, schools for the responsibility activities (CSR). The CSR velopment while improving the quality of underprivileged and handicapped chil- activities should not be undertaken in the life of the workforce and their families dren, providing aid during disasters/natu- CSR TIMES | APRIL 2019 | 6 CSR PSUs ral calamities, providing employment to handicapped and ex-serviceman, rainwa- ter harvesting, plantation of millions of trees, energy saving and conservation of natural resources through environmental management. BHEL has identified eight key thrust areas under which the CSR activities are carried out in the compnay. Globally, the business scenario has been undergoing an unprecedented change leading to evolution of innova- tive strategies. Organizations are increas- ingly realizing that their operations have a large impact on not only stakeholders like employees, shareholders, suppliers, customers but also on members of public activities across the nation in thrust areas Bhubaneswar (SDI-B) was established in sphere, communities and environment. It including safe drinking water and protec- May 2016 with an aim to provide oppor- is considered to be the moral responsibil- tion of water resources, healthcare and tunities for skilling and livelihood to the ity for an organization to take care of the sanitation, education and employment- unemployed and underprivileged youth of surroundings and people whose lives are enhancing vocational skills, empower- Odisha and to provide skilled manpower being impacted by its operations. ment of women and socially/economi- to the industry. Initially, SDI-B started Every business enterprise must take cally backward groups. The CSR projects operation in two trades, viz. industrial responsibility and be accountable for the of Indian Oil are mostly undertaken in the electrician & welder, however, with in- social and environmental effects it has in vicinity of its establishments for improv- creasing demand of skilled manpower, its surroundings. Through this the concept ing the quality of life of the community, four new courses, viz. fitter, instrumenta- of CSR emerged, paving a way for busi- which invariably includes marginalized tion, computer data application (only for nesses to return back to the society from groups belonging to the underprivileged girls) and pipe fitter were added in 2017- the profits it earns.