Hyoung Chang, The Denver Post Park Hill Golf Course Community Survey Table of Contents . Introduction . Points of Interest . Methodology . Demographics . Community Parks, Open Space and Recreation Needs/Priorities . Other Community Needs/Priorities . Neighborhood Mobility and Transportation . Communication . Comments 2 Introduction RRC conducted two surveys on the future of Park Hill Golf Course. 1. A paper survey was mailed on March 8th and responses were tabulated through April 16th. 100% of respondents live within one mile of PHGC. Results from this survey are referred to in this report as the “mailed survey” or “mailed invite.” The mailed survey is statistically valid. 2. The second survey was online only and was open to the general public. These results were tabulated from March 25th through April 30, 2021. 57% of respondents reported that they did not live near the golf course site. The results from this survey are referred to in this report as the “online survey” or “open online.” 3 Points of Interest Points of Interest: Land Use Allocation . 68% of mailed survey respondents allocated some portion of the site to parks and 61% favored dedicating a portion to open space. No other use garnered more than 50%. 70% of mailed survey respondents also favored some development. 22% favored only green space and 8% favored only development-oriented uses. Other land use options that respondents identified as priorities: . retail/restaurant (46%) . recreational facilities (42%) . affordable (income-restricted) housing (35%) . golf (24%) 5 Points of Interest: Resident Priorities & Needs . When asked about specific types of recreational uses, more than half of respondents favored open space, picnic areas, general park uses and playgrounds. Athletic fields jumped to the top for nearby residents while respondents to the online survey placed low importance on playing fields. Nearly 2/3 of mailed survey respondents also identified a grocery store as a top priority. Space for minority owned businesses was supported by 50% of mailed survey respondents. No other option received support from more than half of mailed survey respondents. 6 Points of Interest: Market & Affordable Housing . 83% of mailed survey and 75% of online survey respondents did not allocate space to market-rate housing. 62% of respondents cited higher prices from new development driving out current residents as a concern. Of those who answered “yes” on the mailed survey to whether there was a need for more affordable housing choices in the area, 64% supported affordable housing on the golf course site specifically. Response percentages were similar between mailed and online survey respondents. The Denver Post 7 Points of Interest: Transportation Issues . Overall, Park Hill Golf Course neighbors are satisfied with roads and transit service in the area. Half of neighborhood residents in the golf course area cited safety and speeding as transportation concerns. 63% of the mailed survey respondents rated bus and transit access as good. 48% of the mailed survey respondents rated bike paths and trails as not good. 8 Key Findings: Communication Preferences . Residents near the golf course prefer email communications about progress on the site. Social media is also an effective platform with public meetings and newspaper trailing behind. Online respondents prefer social media for staying up to date but more than half also listed email as a good way to reach them. Online channels (email and social media) are the best way to reach engaged citizens with Park Hill Golf Course updates. 9 Methodology and Survey Response Statistically Valid Mailed Surveys Distribution and Responses • Mailed to all households within 0.8 miles of the golf course on March 8 and collected through April 16, 2021 • Also included a random sample of households within a 0.8- to 1-mile radius • 6,000 surveys mailed within 1 mile of the golf course • Strong response – 22% vs. 11% average nationally • Results have been weighted by race and age based on U.S. Census Block data 1,302 Mailed Survey Completed Surveys 11 Mailing List The mailing list for the neighborhoods was purchased from Melissa Data, a national mailing list and contact data provider. Melissa Data uses Assessor's data, credit reporting agencies (like Experian, Transunion, and Equifax), voter registration lists, utility service orders and bill processors to compile its lists. The lists are continuously updated and cross checked but can only be based on currently available data. Errant records sometimes happen due to: • A person moved out of the mailing area and survey is forwarded to new address •Current resident receives a survey addressed to a previous resident •A relative of an addressee shows up in the system and gets a survey •Divorce results in the wrong person receiving a survey •A deceased person or their relative gets a survey Melissa Data is known for accuracy and RRC has used them for more than 10 years. Very few “undeliverable” mailed pieces are returned (less than 2% typically). For the PHGC mailed survey, the return rate was 1.6%. 12 Weighting the Data The results from the mailed survey were weighted by age, race, and Latinx origin to ensure that representation within the survey sample is consistent with the demographic characteristics of neighborhood residents based on Census data. There are 22 Census Block units within one mile of the golf course. The demographic data from these Blocks were used to weight the completed survey responses. This is a standard practice in survey research. 13 Census Block Groups Block Groups (BGs) are statistical divisions of Census Tracts and generally defined to contain between 600 and 3,000 people. They are used to present demographic and other Census data with more precision than is offered at the County or Tract levels. Census Block Groups Used to Weight Data 080310035004 080310041013 080310035005 080310041021 080310036021 080310041023 080310036022 080310041024 080310036023 080310041031 080310036024 080310041032 080310036025 080310041033 080310036031 080310041034 080310036032 080310041035 080310041011 080310041036 080310041012 080310041046 14 Weighting the Data The data are weighted using the IBM SPSS Statistics software platform which is used globally by researchers in the academic, government and private sectors to analyze complex data sets. The graphs below illustrate how SPSS uses Census Block data to “weight” survey results for more accurate demographic representation within the mailing area. 15 Mailed Survey Methodology (statistically valid) Survey Design • Content starts with asking about golf, which is the most recent land use of the property, and broadens to include open space, recreation activities, housing, and commercial uses • 24 questions of varied format and length • Demographics – age, household status, race, etc. • Final question is open feedback on future of the golf course • Survey available in Spanish, either online or via paper survey as requested 16 Online Survey Methodology Distribution and Responses • Public survey open to ALL Denver residents • 1,388 completed surveys from March 25 through April 30, 2021 • 43% of online respondents reported that they live in neighborhoods near the golf course • 57% of online respondents reported that they did not live near the golf course 1,388 Open public survey Completed Surveys 17 Demographics Location of Residence Residents of North Park Hill, Northeast Park Hill and Clayton accounted for nearly three quarters of respondents to the mailed invite survey. Overall, 50% of all respondents are from these three neighborhoods. 19 Tenure Near Park Hill Golf Course Most respondents are long-term residents of the area near the golf course, with a 15-year average length of residence. 37% of residents who completed the mailed survey have lived in the area 5 years or less and 35% have been there more than 15 years. 20 Gender and Age Typical of survey research, people who identified as females were more likely to complete the questionnaire for the household. A 60/40 female to male ratio is common in mail surveys. 21 Household Type and Own vs. Rent 38% of respondents to the mailed survey have children in their household and 73% own their home. 22 Hispanic/Latino/Spanish Origin and Race Race and ethnic origin questions were asked according to standard Census Bureau format and weighted for the mailed survey results to reflect Census Block demographics in the target neighborhoods. 23 Household Income About 1/3 of respondents to the mailed survey reported household incomes less than $50,000. 31% were between $50,000 and $100,000. 38% reported incomes greater than $100,000 for the household. 24 Community Parks, Open Space, and Recreation Needs and Priorities Keeping Historical Land Use vs. Other Options Park Hill Golf Course has been a golf course since 1930. 20% of respondents to the mailed survey favored keeping the site as a 100% golf use. 26 Keeping 100% Golf vs. Variety of Uses Mailed Invite by Age & Household Income Older residents along with lower/middle income households are more likely to support keeping 100% golf at this site. 27 Keeping PHGC 100% Golf vs. Variety of Uses Mailed Invite by Household Type, Hispanic/Latino/Spanish Origin, & Race When looking at the data by household type, origin and race, empty nesters and African Americans are more likely to support keeping 100% golf. 28 Keeping PHGC 100% Golf vs. Variety of Uses Mailed Invite by “Do You Own or Rent Your Residence” and Neighborhood When looking at the data by neighborhood, the Overlook at Park Hill and Northeast Park Hill showed the most support for maintaining 100% golf. 29 Parks and Recreational Opportunities Open space, picnic areas, general park space and playgrounds all garnered 50% or more support from both the mailed and online surveys. 30 Q4: If you answered “Other” in the previous question, please specify: From the list below, choose the opportunities you would like to see on site (check all that apply) Golf, course and dog park are some of the highest rated suggestions.