NFC State of the Industry Debbie Arnold Director, NFC Forum 2013 Payments Summit February 6, 2013 Who We Are § NFC Standards Body – 185+ member companies from throughout the ecosystem – 20 core specs in place – Certification a priority – New Special Interest Groups to gather business requirements, speed certification, educate their markets on use cases and provide implementation support § Payment § Retail § Transport § Health Care § Consumer Electronics 2 NFC Forum Members SPONSOR MEMBERS PRINCIPAL MEMBERS 3 NFC Forum Members ASSOCIATE MEMBERS IMPLEMENTER MEMBERS NONPROFIT MEMBERS 4 For years the market waited for the commercial availability of NFC devices ... 5 … and then … 6 NFC Phones Here Now Available in the market… BIackBerry Acer Cloud Acer Liquid Acer E320 Alcatel One BIackBerry Bold 9790 Blackberry Curve S500 Glow Liquid Express Touch 922 Bold 9900/9930 9350/60/70 BIackBerry Curve 9380 Cmii 1/3 Casio Ruggedized Fujitsu Arrows µ Google Galaxy Google Casio DT-X8 IT-800 RGC 35 F-07D Nexus Nexus S HTC Ruby / HTC Desire C HTC Droid DNA/ HTC Droid HTC Incredible HTC One X/XL Amaze HTC J Butterfly Incredible 4GLTE HTC Evo 4GLTE 7 More NFC Phones Available Now Huawei Sonic/ HTC Windows Huawei Ascend Turkcell T20 LG Optimus Elite Phone 8x Y201 Lenovo K800 LG Optimus 3D LG Optimus 4X Max/ 3D Cube HD LG Optimus LG Optimus LG Optimus LG T530/ LG Optimus LTE/2 LTE Tag LG Viper L5/L7 Net LG Optimus Vu Ego Mobiwire Motorola Motorola Motorola Photon Motorola Cosyphone Droid Razr MC75A HF Q 4G LTE Razr i Nokia 603 Nokia 700 8 More NFC Phones Available Now Nokia Nokia 801T Nokia Nokia Nokia Nokia 808 PureView Nokia 701 C7 / Astound Lumia 610 NFC Lumia 820 Lumia 920 Nokia N9 Pansonic Eluga Pantech Discover Pantech Sky Vega Pantech Sky Nokia Oro Orange San Diego LTE Vega Racer Porsche Design Samsung Galaxy Samsung Galaxy Prada by LG 3.0 Samsung Galaxy Samsung Galaxy S Samsung Galaxy S P'9981 Ace 2 Mini 2 Note/II Advance Blaze 4G 9 More NFC Phones Available Now Samsung Samsung Samsung Samsung Samsung Samsung Wave 578 Samsung Wave GALAXY S II GALAXY S III GALAXY S III mini S5230/S5260 SHW-A170K M / Y Sonim Sharp Aquos Phone Sonim XP and NFC Sony Xperia Sony Xperia ion XP1301 Core NFC Sony Xperia J Sony Xperia P Series acro S Turkcell Sony Xperia V Toughshield Sony Xperia Sony Xperia T Sony Xperia VL MaxiPRO5 Sony Xperia S Sola R-500 10 More NFC Phones Available Now Turkcell T11 ZTE Turkcell Xolo X900 ZTE Blade II ZTE Kis Maxiphone/ZTE MaxiPLUS5 Racer II And more being released… 11 NFC Tablets A fast-moving new segment, with several models recently announced and put on the market with more rumored to be in the works: TazPad from TazTag aimed at retail was launched in The Sharp RW-T110 NFC2.3 France Tablet announced in March expands on the NFC capabilities of the RW-T107 Tablet from 2011 Samsung Galaxy Note II phone/ Google Nexus 7 was announced tablet with NFC – release and in June 2012, and is now available launch dates coming soon.. in the US, UK, France, Germany, Samsung also is rumored to be Spain, Canada, and Australia prepping a new tablet with NFC functionality 12 NFC Tablets Some NFC enabled tablets currently on the market or announced as coming soon… Asmaitha Sruta 7” Tablet Asus Vivo Tab/Tab RT DLI 9000 Google Nexus 7 Google Nexus 10 Lenovo ThinkPad HP Elitebook Revolve Kuoziro FT701W Tablet 2 LG Optimus Vu Panasonic BizPad 13 More NFC Tablets Some NFC enabled tablets currently on the market or announced as coming soon… Samsung Galaxy Note/ Samsung Windows Sharp RW-T107/T110 Note II RT Ativ Sony VAIO Duo 11 TazTag TazPad Sony VAIO Tap 20 Sony Xperia Tablet Z 14 More NFC Devices Examples of additional types of NFC devices, available now and on the way… Smart Meters for Nintendo Wii Moneto: NFC utility companies microSD for the NFC “Digital Gum U controllers Payment wristbands Goods” by Razorfish iPhone & Android Glidepoint NFC Sony RC-S380 RhythmTrak Revosys V5 ViVOtech NFC trackpad reader/writer Heart Monitor interactive taxi payment terminals terminal/tablet 15 Momentum is Building § Berg Insight – 100 million cell phones using NFC technology predicted to be sold in 2012 § ABI Research – 102 million NFC handsets to ship in 2012; 285 million will ship in 2013 – NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015 § Deloitte – In 2013 there may be as many as 300 million NFC smartphones, tablets and eReaders sold § Frost & Sullivan – By 2015, NFC will be the most-used solution for mobile payment, enabling worldwide transactions totaling about $151.7 billion § Gartner Research – 50% of smartphones will have NFC capability by 2015 § Juniper Research – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store 16 What Device Availability Means § Greater visibility § Growing familiarity § New business opportunities § Growing consumer demand 17 Three Modes NFC is more than Payment § Card emulation – Payment and ticketing § Peer-to-Peer – Consumer friendly data sharing – Role of consumer electronics § Read/Write – Tags: the secret weapon? 18 The Players 19 Mobile Payment § At the core of many use cases § BUT, there is complexity in the number of players involved who need to agree on business models, not necessarily the technology § Value to consumers and retailers is primarily marketing; speed and ease are secondary § NFC Forum is working closely with EMVCo to speed and facilitate certification for vendors via cross- recognition – Digital testing available this fall 20 Payment can be Enhanced for the User with Mobile NFC § Loyalty points, coupons and receipts can be sent back to the phone for later redemption § Tickets can be purchased, stored and redeemed § Prepaid cards can be bought, stored and accessed in the phone § Coupons can be transferred to a friend recommending products § Product history and medical warnings can be read in the store § Shopping lists can be collected from tags § Electronic devices can be activated after purchase and warranties sent in § And many more! 21 NFC in Transport Overview § Transit contactless readers and onsite smart posters enable: – Fast and easy ticketing, speedy access control, downloading of pertinent travel/ entertainment related information, and more § Ability to connect with kiosks for ticket download, redemption, and boarding access 22 NFC Transport Examples § Touch an NFC tag with an NFC-enabled phone to download: – Checkin/out of a system – Transport timetables – Links to an up-to-date weather report website – Location-relevant map – Special discounted travel offers – Next bus arrival time – Taxi services – Emergency calls – Bike rental services 23 NFC Forum Support of Transport § New Transport Special Interest Group having in-depth discussions with IATA members to facilitate implementations in airports and on airlines § Ticketing and access control use cases being detailed for rail and bus 24 Join Us! § We want to be the place to work out implementation issues § We want to make sure our specs can support all use cases § We want to build partnerships and enable innovation § NFC is a horizontal technology – where can you make it go? 25 .