NFC State of the Industry

Debbie Arnold Director, NFC Forum

2013 Payments Summit February 6, 2013 Who We Are

§ NFC Standards Body – 185+ member companies from throughout the ecosystem – 20 core specs in place – Certification a priority – New Special Interest Groups to gather business requirements, speed certification, educate their markets on use cases and provide implementation support § Payment § Retail § Transport § Health Care § Consumer Electronics

2 NFC Forum Members

SPONSOR MEMBERS

PRINCIPAL MEMBERS

3 NFC Forum Members

ASSOCIATE MEMBERS IMPLEMENTER MEMBERS

NONPROFIT MEMBERS

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For years the market waited for the commercial availability of NFC devices ...

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… and then …

6 NFC Phones Here Now

Available in the market…

BIackBerry Acer Cloud Acer Liquid Acer E320 Alcatel One BIackBerry Bold 9790 Blackberry Curve S500 Glow Liquid Express Touch 922 Bold 9900/9930 9350/60/70

BIackBerry

Curve 9380 Cmii 1/3 Ruggedized Arrows µ Galaxy Google Casio DT-X8 IT-800 RGC 35 F-07D Nexus

HTC Ruby / HTC Desire C HTC Droid DNA/ HTC Droid HTC Incredible HTC One X/XL Amaze HTC J Butterfly Incredible 4GLTE HTC Evo 4GLTE

7 More NFC Phones Available Now

Huawei Sonic/ HTC Windows Ascend Turkcell T20 LG Optimus Elite Phone 8x Y201 K800 LG Optimus 3D LG Optimus 4X Max/ 3D Cube HD

LG Optimus LG Optimus LG Optimus LG T530/ LG Optimus LTE/2 LTE Tag LG Viper L5/L7 Net LG Optimus Vu Ego

Mobiwire Motorola Motorola Cosyphone Droid Razr MC75A HF Q LTE Razr i 603

8 More NFC Phones Available Now

Nokia Nokia 801T Nokia Nokia Nokia Nokia 808 PureView C7 / Astound Lumia 610 NFC Lumia 820 Lumia 920

Nokia N9 Pansonic Eluga Discover Pantech Sky Vega Pantech Sky Nokia Oro Orange San Diego LTE Vega Racer

Porsche Design Galaxy Prada by LG 3.0 Samsung Galaxy Samsung Galaxy S P'9981 Ace 2 Mini 2 Note/II Advance Blaze 4G

9 More NFC Phones Available Now

Samsung Samsung Samsung Samsung Samsung Samsung Wave 578 Samsung Wave GALAXY S II GALAXY S III GALAXY S III mini S5230/S5260 SHW-A170K M / Y

Sonim Sharp Aquos Phone Sonim XP and NFC Xperia ion XP1301 Core NFC Series acro S

Turkcell Toughshield Sony Xperia Sony Xperia VL MaxiPRO5 Sola R-500

10 More NFC Phones Available Now

Turkcell T11 ZTE Turkcell Xolo X900 ZTE Blade II ZTE Kis Maxiphone/ZTE MaxiPLUS5 Racer II

And more being released…

11 NFC Tablets

A fast-moving new segment, with several models recently announced and put on the market with more rumored to be in the works:

TazPad from TazTag aimed at retail was launched in The Sharp RW-T110 NFC2.3 France Tablet announced in March expands on the NFC capabilities of the RW-T107 Tablet from 2011 Samsung Galaxy Note II phone/ Google was announced tablet with NFC – release and in June 2012, and is now available launch dates coming soon.. in the US, UK, France, , Samsung also is rumored to be Spain, Canada, and prepping a new tablet with NFC functionality

12 NFC Tablets

Some NFC enabled tablets currently on the market or announced as coming soon…

Asmaitha Sruta 7” Tablet Vivo Tab/Tab RT DLI 9000 7 Google

Lenovo ThinkPad HP Elitebook Revolve Kuoziro FT701W Tablet 2 LG Optimus Vu BizPad

13 More NFC Tablets

Some NFC enabled tablets currently on the market or announced as coming soon…

Samsung Galaxy Note/ Samsung Windows Sharp RW-T107/T110 Note II RT Ativ Sony Duo 11

TazTag TazPad Sony VAIO Tap 20 Sony Xperia Tablet Z

14 More NFC Devices

Examples of additional types of NFC devices, available now and on the way…

Smart Meters for Moneto: NFC utility companies Nintendo Wii NFC “Digital Gum U controllers Payment wristbands microSD for the Goods” by Razorfish iPhone & Android

Glidepoint NFC Sony RC-S380 RhythmTrak Revosys V5 ViVOtech NFC trackpad reader/writer Heart Monitor interactive taxi payment terminals terminal/tablet

15 Momentum is Building

§ Berg Insight – 100 million cell phones using NFC technology predicted to be sold in 2012 § ABI Research – 102 million NFC handsets to ship in 2012; 285 million will ship in 2013 – NFC-enabled shipments are anticipated to increase by 481% from 2012 to 2015 § Deloitte – In 2013 there may be as many as 300 million NFC , tablets and eReaders sold § Frost & Sullivan – By 2015, NFC will be the most-used solution for mobile payment, enabling worldwide transactions totaling about $151.7 billion § Gartner Research – 50% of smartphones will have NFC capability by 2015 § Juniper Research – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store

16 What Device Availability Means

§ Greater visibility § Growing familiarity § New business opportunities § Growing consumer demand

17 Three Modes NFC is more than Payment

§ Card emulation – Payment and ticketing § Peer-to-Peer – Consumer friendly data sharing – Role of consumer electronics § Read/Write – Tags: the secret weapon?

18 The Players

19 Mobile Payment

§ At the core of many use cases § BUT, there is complexity in the number of players involved who need to agree on business models, not necessarily the technology § Value to consumers and retailers is primarily marketing; speed and ease are secondary § NFC Forum is working closely with EMVCo to speed and facilitate certification for vendors via cross- recognition – Digital testing available this fall

20 Payment can be Enhanced for the User with Mobile NFC § Loyalty points, coupons and receipts can be sent back to the phone for later redemption § Tickets can be purchased, stored and redeemed § Prepaid cards can be bought, stored and accessed in the phone § Coupons can be transferred to a friend recommending products § Product history and medical warnings can be read in the store § Shopping lists can be collected from tags § Electronic devices can be activated after purchase and warranties sent in § And many more!

21 NFC in Transport Overview

§ Transit contactless readers and onsite smart posters enable: – Fast and easy ticketing, speedy access control, downloading of pertinent travel/ entertainment related information, and more § Ability to connect with kiosks for ticket download, redemption, and boarding access

22 NFC Transport Examples

§ Touch an NFC tag with an NFC-enabled phone to download: – Checkin/out of a system – Transport timetables – Links to an up-to-date weather report website – Location-relevant map – Special discounted travel offers – Next bus arrival time – Taxi services – Emergency calls – Bike rental services

23 NFC Forum Support of Transport § New Transport Special Interest Group having in-depth discussions with IATA members to facilitate implementations in airports and on airlines § Ticketing and access control use cases being detailed for rail and bus

24 Join Us!

§ We want to be the place to work out implementation issues § We want to make sure our specs can support all use cases § We want to build partnerships and enable innovation

§ NFC is a horizontal technology – where can you make it go?

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