International Journal of Advanced Science and Technology Vol. 28, No. 3, (2019), pp. 237-249 Analysis of Main Actors’Beauty Image in Korean TV Drama “Dokebi” Un-Jae Yun Performing Arts, Joongbu University, 201 Daehak-ro Chubu-Myeon, Geumsan-gun, Chungcheongnam-do, 32714, Republic of Korea [email protected] Abstract Background/Objectives: The beauty image studies in Korean TV dramas have been conducted around actresses.While this study aims to provide the basic data for the production of dramas, analyzing two main actors, Gong Yoo and Lee Dong-wook in “Dokebi,” which has been a fever in the U.S. and Europe as well as Asian countries, such as Taiwan and Japan, of the Korean TV dramas in 2017. Methods/Statistical analysis: This study would understand the beauty images centering around the capture images of the main actors in the drama, “Dokebi,” focusing on clothes, hairstyles, and accessories. In addition, this study would analyze somatotypes and face shapes, using an indirect measurement method and conduct a comparative study of somatotypes with Korean body measurements provided by the National Institute of Technology. Andit also conduct forface shapes with a 30-year-old man’s face shapes on culturecontent.com operated by the Korea Creative Content Agency. For personal colors, this study would analyze two actors’ skin colors, based on a third party, using Pantone’s Formula Guide and DIC Color Guide and look for colors complement them, using Adobe Photoshop CS5. Findings: It was found that Gong Yoo and Lee Dong-wook were taller and weighed less as compared to the standard somatotype, and as a result of a measurement of the ratio of their bodies with the head height, Gong Yoo was about 8.1 head figure, and Lee Dong-wook, about 7.5 head figure. For face shape, Gong Yoo’s face was smaller than Lee Dong-wook’s, and Gong Yoo’s face shape was an inverted triangle while Lee Dong-wook’s was a rectangle. For the beauty image, the number of clothes differed depending on the importance in the synopsis, and especially, since Gong Yoo symbolized a god of wealth, he put on expensive clothes of famous brands. Hairstyle did not change less than clothes, and the synopsis affected accessories the most. Through this study, it was found that somatotype or face shape had bigger impacts on the determination of the beauty image, rather than skin color, and also, for the color guides, an Asian, that is, Japanese color guide was applied better in finding Korean’s personal color rather than American products. Improvements/Applications: Studies of the beauty image have been conducted around women and people in their 20s, and celebrities’ the beauty images have also been investigated around actresses or idol groups. Thus, it is judged that this study has a value as a study of the beauty images of actors in their 30s. In addition, hopefully, this study will become the basic data for the production of dramas and a content material that promote Korea to the world. Keywords:TV drama, Dokebi, The beauty image, Personal color, Clothes, Hairstyle, Accessory. ISSN: 2005-4238 IJAST Copyright ⓒ 2019 SERSC International Journal of Advanced Science and Technology Vol. 28, No. 3, (2019) 1. Introduction Nowadays, standards of the ideal beauty are strongly delivered to the media that act instantly, and the TV is an important means to create trends as well as reflect the ideal beauty in reality. Celebrities are people who affect the public and contribute to creating standards of the ideal beauty of the times through advertising as well. The success of Korean TV drama “Dokebi[1], Goblin: the Lonely and Great God[2]” formed fever in Asia in 2017, which even made the phrase, „Gong Yoo Syndrome,‟ and this study started out of curiosity about what aspects of Gong Yoo made this syndrome possible. Clothes, makeups, hairstyles and accessories used by entertainers on the TV have big impacts on the public, and especially, the beauty images in dramas have big impacts on the public as well as help the viewers to understand characters‟ ethnicity, age, personality and environment by making actors into the characters. “Dokebi” broadcast on Cable Channel tvN from 2016 through 2017 is a fantasy drama which is set on modern time and shows Goryo Dynasty as an alternative time, which recorded the best viewer rating of cable channels, and you can see its male main characters, Gong Yoo and Lee Dong-wook in several TV advertisements like cosmetics as well as hearing its OST. However, until now, studies of the beauty image have been conducted around actresses, while this study would investigate the beauty images of the two main actors, Gong Yoo and Lee Dong-wook in Korean drama, “Dokebi” and provide the basic data of drama production. The trends of the preceding studies for this study are as follows: The first of the preceding studies for Celebrity, advertising and the beauty image are as follows. Celebrity (Star), so-called famous person is a person who draws attention from the public and influences them. There are various definitions of celebrity. For example, “celebrity is a product with an asset value used to make a profit in the processes of planning, producing and distributing entertainment contents for the public such as film, broadcasting, music, and performance.” [3] Star system is “a commercial-oriented system that secures the stability of box office by planning and production centeringaroundpopular actors” [2], which was established out of the intent to commercialize a play and film in Europe and the U.S. in the mid-1910s. In South Korea, the impact of celebrities gradually increased with the development of the film industry since the 1990s. In addition, stardom means the position or status of celebrities meaning popular entertainers, and Paul McDonald described that in stardom, image plays a very important role [3]. Fandom is a word in which „fantastic‟ meaning enthusiastically following and „- dom‟ meaning a collective syndrome are combined, which refers to people who enthusiastically love a specific person or field or such a cultural phenomenon [2]. By providing fans with the quality of star given through the star system, fandom is formed, and the fans consume the images of the celebrity. In the consumer culture, images are delivered to the fans through advertising or the public media, and these images are internalized as new values [3]. “Advertising is the mirror of the age and reflects consumers‟ needs. Especially, since cosmetics advertising reflects aesthetic senses and thoughts, most sensitively, its models concretize the images of the ideal figures of the times, including the aesthetic senses of the times.” [4] 238 International Journal of Advanced Science and Technology Vol. 28, No. 3, (2019) The beauty image is a compound word of beauty and image and means a beautiful shape or feeling felt from a certain person. There are various preceding studies of body image according to the scholar. The body image is a complex and difficult concept that is concerned with the subjective expression of body appearance, such as beliefs, emotions, feelings, and perceptions about the body as well as external and objective attributes [5]. “The concept of „body image‟ is divided into the ability, function, and appearance of the body, and people in their 20s, who are sensitive to the media or trend do more appearance management behaviors to maintain the ideal appearance.” [6] This study would investigate the body image, focusing on somatotype and face shape. First, somatotype is the shape of the human body, and the body type is divided into pyknic type, leptosome type, and athletic type. The pyknic type is small in height and thick in body, which is cheerful and outgoing, extroverted type, while the leptosome type is tall and has poorly developed bones or muscles, which is introspective nature, and the athletic type is the intermediate type [2]. Size Korea operated by the Institute of Technology of the Ministry of Industry, Trade and Resources classifies the body into standard somatotype (Ideal somatotype), triangle somatotype, inverted triangle somatotype, square somatotype, sand-glass type, diamond type, round somatotype, and tube somatotype according to Rasband‟s somatotype classification [7]. The face is the front of the head, where the eyes, nose, and ears are located, and there are various characteristics anthropologically as well as individually [2]. Especially, face shape is called the outline of the face or the visage, and it is divided into round, oval, triangle shape, inverted triangle, square, diamond shape and rectangle[8]. In addition, the preceding studies of face shape have been conducted around women, and the preceding studies of the male face shape are as follows: Table 1: The trend of the preceding studies of the male face shape Researcher Years Research title DB Won JH 2015 A Study on Forms of Sunglasses according to o Twenties Men‟s Facial Forms Lee CW 2011 A Study of Preference and Image of Face shape x according to Men‟s Hairstyles Bae HS 2007 A Study on Preference for Hairstyles according to o Men‟s Face Shape Song SO 1999 Effects of Clothing Types, Face Types & Body Types o on Men‟s Impression Finally, there are various preceding studies of personal color, but there are very few studies associated with beauty or TV drama. First, personal color refers to individual‟s color, and it is the analysis of an individual‟s own body colors (skin, hair and pupil colors) and the presentation of color images such as makeup, hair, and clothes in the colors suiting the individual [9]. Korean personal colors are as follows, as a result of summing up the preceding studies [9], [10].