FRRO R REOERREE REPORT An official news publication of the Associated Food Dealers of Michigan and its affiliate. Package Liquor Dealers Association. VOLUME ONE NUMBER SIX AUGUST 1990 INSIDE AFD names 1990 scholarship winners Retailer Profile Associated Food Dealers of Links of Pinewood. Walled Lake. Scholarship recipients must attend Michigan is proud to announce the The AFD scholarship fund was college on a full-time basis in the fall Don Bosco of Bosco's Wine & Li­ recipients of the 1990 Scholarship established in 1972. Employees of 1990 and continue in school for the quor sells unusual gift baskets as Awards. The S500 scholarship award of AFD members or children entire academic year. one of his marketing tools. "The Associated Food Dealers’ See profile on page 10. is given based on achievement rather of employees are eligible for than financial need Fifteen students the program. scholarship progam encourages were selected from more than 200 To ensure complete impartiality in intelligent and active students to applicants. Two $1.000 awards will the selection of the winners. Scholar­ further their education.” said Joseph Industry trends be given as well as 12 S500 awards. ship Program Administrators, Inc., a Sarafa. AFD executive director. Food Marketing Institute's annual In addition. Gadaleto. Ramsby & firm directed by Dr. Nyles Ayers, “ These students exemplify the study gives a clear look at recent Associates will give an award for administers the program. Criteria for academic excellence and leadership industry trends. S500 in memory of Robert L. Jackson evaluating the applicants includes high that is vital to our nation's future." For details see page 7. this year. The winners will be school records, college grades. ACT honored at the Annual Scholarship test scores, extracurricular activities * Related stories, pages 4, 11 Golf dinner on August 9, 1990 at the and recommendations. Board Member Profile An active contributor to AFD's success is Nabby Yono of Make the grade X TR A Foods For his profile see page 10. with back-to- school sales Take advantage of the intrinsic Polnt/Cou nterpoi nt marketing theme provided by the back- Consider two points of view on to-school season. According to IGA tottery license procedures and the Grocergram, industry figures indicate Bureau's relationship with retailers that the back-to-school season produces Editorials on page 6. 40 percent of the total sales for stationery items and mass retailers say that these items rank number two in the area of dollars returned versus dollars invested. To gain the full benefit of back-to-school marketing. adopt the following suggestions: D o n ’t m iss the 1 9 9 0 AFD golf outing, see details on page 5 1. Consider stocking loss leader items like commodity filler paper and notebooks early. Though the main during the middle of winter. Consider lunch items: 2. Cash in on multi packs which selling time for stationery items is late aluminum foil cheese have become profitable This is August/early September, consider fruit lunch boxes especially true for pen and pencil displaying them again at some point Vacuum bottles milk combinations w axpaper napkins 3. Stock a wide variety of canned meats individually wrapped The most significant problems products and product designs Different luncheon meats cookies and snacks students have different needs and facing small businesses sandwich bags lunch boxes bright, eye-catching items brighten up the department 4. Segment the stationery aisle Instead of stocking items by shape, with pegable items like pens on top and flat items like notebooks on the bottom, build interest with unusual looking displays 5. Many back-to-school products arc impulse sellers, such as highlighters, which do well near the checkout Others may sell better when displayed together on a table 6 When advertising hack-to- school products pick a theme and make sure all items described make sense with the headline For example, don't advertise unrelated food items in these promotional pieces Some items may seem unrelated to hack to-school promotions but can he tied in to advertisements and displays AS EASY AS A, B, C, CAMPBELL’S 1990 “BACK TO SCHOOL” PROMOTION PROVIDES EXCITING OPPORTUNITIES TO SUPPORT THESE MAJOR BRANDS: Marie’s® Salad Dressings • Campbell’s® Tomato Juice Le Menu® Light Style Dinners • Swanson® Pot Pies Franco-American® Gravy • Franco-American® Pasta V8® Vegetable Juice • Campbell’s® Condensed Soups Prego® Spaghetti • Campbell’s® Chunky Soups / *S2 CONSUMER ADVERTISING Impactful Free Standing Insert—a 2 page spread: Sunday, August 19, 1990 Total Circulation—2,390,00 ALLOWANCES Merchandising allowances on a wide range of Campbell products to help you improve your grades at the cash register. CAMPBELL SALES CO. 32000 Northwestern Highway, Suite 190 Farmington Hills, Ml 48018 • (313) 855-1750 2—FOOD & BEVERAGE REPORT, AUGUST 1990 Watch Us. A Winning Combination The expertise and strength of the Spartan system stands solidly behind Capistar Inc as it serves its retail customers. FOOD A BEVERAGE REPORT AUGUST 1990 3 AFD CHAIRMAN S REPORT AFD staff Scholarship winner Joseph D. Sarata Executive Director AFD scholarships contribute sends thanks to Judy Mansur Association Blue Cross/Blue Shield to future of our young people Dear Mr. Sarafa: Coupon Redemption By Amir Al-Naimi graduated from high school or who are Thank you very much for the scholar­ S u e K n a p p Chairman, AFD already attending college. The recip­ Office Administration ship you have awarded me. Paying for ients are all either employees of AFD Debbie Pagett college would have been difficult, if members or children of employees of Bookkeeping Each year not impossible, had it not been for the AFD members, the program is Chris Zebari since 1972, the opportunity to apply for financial outstanding quality Membership administered by an outside agency to assistance awards from programs like J im L a rg e s of the AFD ensure complete impartiality. yours. Scholarship Awards Many of the recipients are Computer System By awarding these scholarships, winners indicate National Honor Society members and Membership Records you are recognizing students who Deborah Cooper the future is in five ranked first in their class. Two exhibit academic excellence, leadership Communications good hands and others ranked second in their class. skills, and just simple responsibility Vicky Zuschnitt this year is no The students also participated in a Special Events and determination. It is reassuring to exception. From variety of extracurricular activities If we can help you, please call the know that my years of hard work Al-Naim i more than 200 ranging from SADD to sports teams. staff members at (313) 557-9600 throughout high school were applicants from around the state, AFD Get to know the 1990 AFD or (1-800) 66-66-AFD. recognized, awarded, and therefore will distribute 15 aw ards valued at a Scholarship Award recipients by look­ completely worthwhile. Officers total of $8,500. ing at the personality profiles on page There are two $1,000 and 13 12. You will no doubt be impressed Sincerely. Amir Al-Naimi $500 scholarship awards. Gadaleto, by the caliber of these students and Deborah Williamson Chairman R am sby & Associates have donated will be pleased to be contributing to $500 AFD Food and Beverage Metro-Politan, Inc. one of the $500 awards in memory of their bright futures through AFD. Scholarship winner S a m Y o n o the late Robert L. Jackson. Immediate Past Chairman The scholarship program is a Gala Food Store AFD welcomes new valuable contribution AFD makes to Frank Arcori staff member Sue Knapp Vice Chairman ensure the future of our young people. The most recent addition to the J e rry Y o n o Funding for the program is provided AFD staff. Sue Knapp handles office ad Vice Chairman by AFD's annual golf outing. While ministration. Prior to AFD she worked Tony Munaco you are out having fun and making Vice Chairman business contacts it is rew arding to at The American Center in Southfield. Bill Viviano know that your expenditure goes in While there she coordinated a life in­ Treasurer part to this worthy cause. Knapp surance plan for American Motors. M e l L a rse n The awards are given based on Secretary achievement rather than financial need. The 1990 recipients are an impressive group of students who have just Directors Retail Members C a l A b b o Statement of ownership King Cole Markets S a m D allo The Food & Beverage Report In N’ Out (USPS 082-970; ISSN 0894-3567) is published monthly by the Associated F re d D a lly Food Dealers at 18470 W. 10 Mile, The Medicine Chest Southfield, Ml 48075. Subscription Terry Farida price for one year is $3 for Valu Center Markets members, $6 for non-members. Richard George Material contained with The Food & Wine Barrel Liquor & Deli Beverage Report may not be M a rk K a rm o reproduced without written Royal Food Center permission from the AFD. Second T h o m W e lc h Class postage paid at Southfield, Hollywood SuperMarket Mighigan POSTMASTER: Send address Frank Tumbarello changes to Food & Beverage Frank’s Party Store Report, 18470 W 10 Mile. T o m S im a a n Southfield, Ml 48075. LaFayette Towers SuperMarket PROFIT ADVERTISERS: For information on N a b b y Y o n o advertising rates and data, call AFD, For our customers. Detroit popcorn Company, an XTRA Foods Debbie Cooper, 18470 W. 10 Mile, Southfield, Ml 48075. (313) 557- institution for over 50 years, manufactures 0LDE 9600 tym e popcorn products, and sells them direct, Directors General AFD works closely with the following associations.