Anchorage Safe Communities Final Report Institute for Circumpolar Health Studies University of Alaska Anchorage 3211 Providence Drive Anchorage, Alaska 99508 January 2001 ICHS Evaluation Team: Brian Saylor, PhD, MPH – Principal Investigator Donna Burgess, PhD Sanna Foster Carl Hild, MSci Mgt Kate Heitkamp, BS Jill Holdren, MS Carolyn Hughes, LCSW Jennifer Loudon, MPA David Marshall, MA Econ. Stacy L. Smith, MFA Spencer Zieger, PhD, MSW Anchorage Safe Communities Staff: Ron Perkins, RS, MPH - Director Diana Hudson, MPH - Program Coordinator Shelley Hokenson Tricia Lillibridge, RN Consultant Jonathan Howland, MPA, MPH, PhD Ralph Hingson, ScD Boston University School of Public Health Social and Behavioral Sciences Department This project was supported by a grant from the National Highway Traffic Safety Administration. Grant #DTN422-97-14-15108 Table of Contents Table of Contents ................................................................................................................... i I. INTRODUCTION ................................................................................................................ 1 A. Process for Securing Safe Communities Demonstration Grant.................................... 1 B. Grant Objectives.......................................................................................................... 2 II. ANCHORAGE SAFE COMMUNITIES COALITION .......................................................... 3 A. Mission of Anchorage Safe Communities .................................................................... 3 B. Coalition Record Keeping........................................................................................... 3 C. Changes in Administrative Structure ........................................................................... 4 III. THE EVALUATION PLAN................................................................................................ 6 IV. ASC INTERVENTION ...................................................................................................... 7 A. Anchorage Teenagers’ Driving Attitudes and Behaviors .............................................. 7 1. Introduction and Summary.................................................................................... 7 2. Statement of the Problem ..................................................................................... 7 3. Description of the Intervention .............................................................................. 7 4. Evaluation Method................................................................................................ 8 5. Data and Interpretation ......................................................................................... 9 6. Conclusions.........................................................................................................10 B. Taking the Lead..........................................................................................................10 1. Introduction and Summary...................................................................................10 2. Intervention Description .......................................................................................11 3. Evaluation Method...............................................................................................11 4. Data and Interpretation ........................................................................................11 5. Evaluation of “Take the Lead” motivational film....................................................12 6. Teacher Evaluation of the “Take the Lead” Movie................................................12 7. Conclusions.........................................................................................................13 C. Use of Car Seats and Child Restraints .......................................................................13 1. Introduction and Summary...................................................................................13 2. Statement of the Problem ....................................................................................14 3. Description of the Intervention .............................................................................14 4. Evaluation Method...............................................................................................15 5. Data and Interpretation ........................................................................................17 6. Conclusion...........................................................................................................19 D. Reflective Wear for Pedestrians .................................................................................19 1. Introduction and Summary...................................................................................19 2. Statement of the Problem ....................................................................................20 3. Description of the Intervention .............................................................................20 4. Evaluation Method...............................................................................................21 5. Data and Interpretation ........................................................................................21 6. Conclusions.........................................................................................................23 E. Pedestrian Injury Program for School Children...........................................................24 1. Introduction and Summary...................................................................................24 2. Statement of the Problem ....................................................................................24 3. Description of the Intervention .............................................................................24 4. Evaluation Method...............................................................................................24 5. Data and Interpretation ........................................................................................25 i 6. Conclusions.........................................................................................................25 F. DWI Adjudication........................................................................................................26 1. Introduction and Summary...................................................................................26 2. Statement of the Problem ....................................................................................26 3. Description of the Intervention .............................................................................26 4. Evaluation Method...............................................................................................27 5. Data and Interpretation ........................................................................................27 6. Conclusions.........................................................................................................27 G. ASAP .........................................................................................................................27 1. Introduction and Summary...................................................................................27 2. Statement of the Problem ....................................................................................27 3. Description of the Intervention .............................................................................28 4. Evaluation Method...............................................................................................28 5. Data and Interpretation ........................................................................................29 6. Conclusions.........................................................................................................30 H. Aggressive Drivers .....................................................................................................30 1. Introduction and Summary...................................................................................30 2. Statement of the Problem ....................................................................................30 3. Description of the Intervention .............................................................................30 4. Evaluation Method...............................................................................................30 5. Data and Interpretation ........................................................................................31 6. Conclusions.........................................................................................................32 V. CONTENT ANALYSIS OF ANCHORAGE DAILY NEWS ARTICLES ............................33 A. Method for Content Analysis.......................................................................................33 1. Manifest and Latent Variables .............................................................................34 2. Definition of Text Units.........................................................................................35 3. Reliability .............................................................................................................37 4. Results ................................................................................................................37 B. Detail of Research Questions.....................................................................................38 C. Text Searches............................................................................................................39