AUGUST 2011 Upcoming Events NASCAR Diversity Mentorship Program Richmond, VA (September 8th & 10th) After a short recess for summer, we are anxious to once again host NASCAR Diversity Mentorship participants at track. Atlanta will be the NASCAR Diversity Mentorship Program first of the three markets we will host mentees in for the remainder of the Richmond, VA (September 9th & 10th) 2011 season. We have selected ten eager young men and women to Whelen All-American Series race participate. We are also proud to announce an added component Hickory (September 10th) specifically for faculty members to our program this year. For the first time through this program, we will be hosting local college and Hispanic Market Test launch university professors during the NCWTS races in Atlanta and Chicago, IL (September 16th - 18th) Dallas. These professors have been invited as VIP guests during the race. They will have the opportunity to meet D4D driver, Bryan Whelen All-American Series race Ortiz, have pit and garage tours, meet previous internship HGreenville Pickens (September 17th) participants, and enjoy the race from a suite. Our hope is K&N Pro Series East race that these professors will in return become advocates New Hampshire (September 23rd) for the Mentorship and Internship programs and help us recruit the best possible candidates. If you would K&N Pro Series East race like to have Dover (September 30th) a mentee job shadow you during the Richmond or Texas race weekend, or want more information about the program, please email Briana at [email protected]. JOIN THE CONVERSATION www.facebook.com/NASCARdiversity www.twitter.com/NASCARdiversity > Darrell Wallace Jr takes the win in the Inaugural Jegs 150 K&N race at Columbus Motor Speedway 2011. DIVERSITY NEWSLETTER | ONE 2012 NASCAR Diversity Internship Program NASCAR Diversity Mentions Representatives from NASCAR recently attended the National Association of Black Journalists Conference in Philadelphia, PA. As part of the sponsorship, NASCAR co-sponsored the Sports Pioneer Awards Ceremony where Wendell Scott, Sr. was recognized posthumously > NASCAR Diversity interns posing in victory lane with Joey Logano after the NASCAR Nationwide Series Race in Daytona in July. for his significant contributions to NASCAR and his accomplishment of being the first African The application for the 2012 NASCAR Diversity Internship Program is now -American driver to win a NASCAR Sprint Cup available and can be accessed at nascar.teamworkonline.com. Students Series race. Attendees included Kate Davis, interested in the summer 2012 program can apply until February 20, 2012. NASCAR Media Group, Dawn Harris & Marcus Candidates must… Jadotte, Public Affairs and Multicultural Development, Leslie Maxie, Integrated Marketing • Have a 3.0 GPA Communications, Sybil Scott, daughter of Wendell • Be currently enrolled at an accredited university Scott, Sr. and Darrell Wallace, Jr., NASCAR Drive for Diversity, K&N Pro Series East driver and 2010 • Completed their sophomore year by the start of the internship Sunoco Rookie of the Year recipient. NASCAR also This past summer, 20 lucky students from across the country were selected hosted a luncheon with invited media as well as for the ten week program. We are eager to influence additional young co-sponsored the NABJ Task Force Sports Jam. professionals lives next summer, and have a goal of placing 40 students in NASCAR executives, drivers and team owners internships across the industry. visited Walter Reed Army Medical Center on On September 7th, we will be hosting two information sessions in Charlotte for August 4, 2011 to honor our wounded warriors all NASCAR departments and companies in the industry who are interested in and thank them and their families for their having an intern next summer. We would love to have you come out and learn service. The program included NASCAR drivers about our program and the intern selection process. Please RSVP to Briana at visiting with patients in the hospital followed by [email protected] if you are interested in attending. We will also be an autograph session and dinner featuring a hosting an information session in Daytona in September, details to follow. musical performance by recording artist Billy Ray Cyrus. NASCAR Drive for Diversity driver, NASCAR information session: Darrell Wallace, Jr. was in attendance at this Where: NASCAR Plaza, 20th floor, Boardroom event. This was the final opportunity for NASCAR to visit this historic facility before Walter Reed When: Wednesday, September 7th, 2011 permanently closed in September 2011. 9:00am- 10:00am Industry Motorsports information session: ACCEPTING Where: NASCAR R&D Center Training Classroom APPLICATIONS When: Wednesday, September 7th, 2011 4:00pm-5:00pm NOW! DIVERSITY NEWSLETTER tWO Hispanic Market Test NASCAR Diversity Affairs is launching a Hispanic Market Test in partnership with Chicagoland Speedway, Phoenix International Raceway, and Homestead-Miami Speedway. The first segment of the test programs will be in Chicago and will launch in conjunction with the start of The Chase and Hispanic Heritage Month. The Hispanic Market Test is a two-step program in each of the three markets. The first step of the program consists of marketing and promotional initiatives to drive awareness of the sport and encourage ticket sales within the Hispanic market. The second step consists of at-track elements to enhance a first time visitor experience at the track. TV & Radio Spot As part of our partnership with the tracks, NASCAR has produced a TV spot that features Latin American drivers from NASCAR National series. Participants in the commercial include team owner, Felix Sabates, and drivers Juan Pablo Montoya, Aric Almirola, Miguel Paludo, and Sergio Peña. Each of the tracks added a custom tag at the end encouraging fans to attend their race weekend and experience the sport first hand. In addition to the TV spot, NASCAR also produced a Spanish language radio spot. Dedicated Spanish Number and Landing Page TRACK PHONE # LANDING PAGE Chicago 877.691.7223 www.chicagolandspeedway.com/bienvenidos Phoenix 866.498.7223 www.phoenixraceway.com/bienvenidos Miami 866.549.7223 www.homesteadmiamispeedway/bienvenidos Each of the tracks has created a dedicated Spanish language phone line and landing page. When Hispanic fans call the number, they are met with on-hold messages in Spanish, and bilingual sales staff. The landing pages will have ticket information as well as information about the events happening at track. Brand Ambassadors In an effort to create a more welcoming, fan friendly environment at track, bilingual brand ambassadors will be available throughout each of the race weekends. We have created booths with the “Bienvenidos a NASCAR” logo in order to make the stations easy to spot. These brand ambassadors will be essential in ensuring first time visitors experience everything that a race weekend has to offer. Virtual Garage Tour For the first time ever, NASCAR fans will be able to gain inside access to the garage and pit row through a virtual tour. Fans will be able to pick up a booklet (like the pictured here), that will include copy in both English and Spanish. Each booklet will have QR codes that can be scanned using a smart phone. The tour has 9 stops that you can access by scanning the QR codes in the book, or by walking through the garage and using the map as a guide to find the booths with the codes. Once you scan the QR codes, you will be taken to a landing page where you have the option to watch the video in English or Spanish. Spanish Race Broadcast Spanish speaking fans will be able to hear the race broadcast in Spanish through the race scanners. There will be a dedicated channel for fans to tune in and hear the live broadcast during the race. This will help a new fan understand what is happening during the race and will enhance the seasoned fan’s experience. For more information please contact, Alejandra Diaz-Calderon at [email protected]. DIVERSITY NEWSLETTER three K&N and Whelen Update (Drive for Diversity) > Jorge Arteaga and Bryan Ortiz are focused before their race at Hickory Motor Speedway. The NASCAR Drive for Diversity drivers in the K&N Pro Series East have been on a break for the month of August. Their last race was July 23rd in Columbus, OH and their next race will be at Greenville-Pickens Speedway on September 5th. The drivers are anxious to get back on the track, and with only three races left this season, Darrell Wallace Jr. and Sergio Peña are in position to be contenders for the series championship. Wallace is > currently third in the point standings and Peña is 6th and both drivers Tayla Orleans, racing at Hickory Motor Speedway. have two wins each this season. There are two races left after Greenville; September 23rd in New Hampshire and the season finale in Dover on September 30th. CONTACT INFORMATION The NASCAR Drive for Diversity drivers in the Whelen All-American Marcus Jadotte Series have been gaining valuable time behind the wheel, consistently racing at Hickory Motor Speedway, Kingsport Speedway, and Vice President of Public Affairs Greenville-Pickens Speedway. Jorge Arteaga and Mackena Bell both and Multicultural Development had impressive finishes at Hickory this month, finishing ninth and [email protected] seventh respectively. Bell was able to pass seven cars during green Dawn Harris lap runs. Bryan Ortiz has also been running very well. He is currently Director, Diversity Affairs tenth in the championship point standings at Kingsport Speedway, [email protected] even without having run a full season there. All six of the Whelen drivers have learned a lot this season and continue to show Alejandra Diaz-Calderon improvement each weekend. Account Executive, Diversity Affairs [email protected] Briana Buzali Account Executive, Diversity Affairs [email protected] DIVERSITY NEWSLETTER FOUR .