1 Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer BBC Communications T. 020 8008 5294 | M. 07912 583654 | E. [email protected] Please refer to slide 6 for guide footnotes. 2 Monthly summary – March 2011 • March was another strong month for BBC iPlayer, with 160 million total amount of requests for TV and radio programmes across all platforms. • This included a record 38 million requests for radio programmes, boosted significantly by World Cup Cricket 2011 coverage and Chris Moyles’ Longest Show Ever for Comic Relief. • For TV, Wonders of the Universe was the most requested programme, with Comic Relief in second place. The rest of the top 20 included children’s (Tracy Beaker Returns), and new titles from comedy (How TV Ruined Your Life, Mrs Brown’s Boys), drama (Silk) and factual (Attenborough and the Giant Egg). • Live streaming on BBC iPlayer was at the highest levels seen to date for both TV and radio – for TV making up 15% of all requests, and for radio, up to 75%. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes. 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vs on-demand 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer for radio by time of day 17 Profile of BBC iPlayer users 18 Glossary 19 Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media BBC iPlayer received 160 million requests for TV and radio programmes, across all platforms, in March 2011. This included a record 38 million for radio, boosted by World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief. Virgin Media BBC iPlayer TV requests Online BBC iPlayer TV requests 162 160 148 141 145 Online BBC iPlayer radio requests 139 25 25 130 23 123 24 120 118 119 23 114 116 117 114 114 24 107 20 20 97 20 18 17 17 21 21 19 20 87 85 87 19 78 81 76 76 18 101 96 69 17 16 94 16 86 90 62 15 16 77 84 15 15 67 73 68 69 70 70 14 60 65 68 66 15 53 45 43 45 37 37 39 37 36 31 38 32 33 30 33 31 31 32 32 35 32 27 24 25 25 26 25 26 26 29 28 30 27 28 28 16 18 Millions of requests of Millions Jul Jul Apr Jun Apr Jun Feb Mar Oct Feb Mar Oct Feb Mar Aug Nov Dec Aug Sep Nov Dec May May Sept Jan Jan 09 Jan 10 Jan-11 Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media After a dip in total requests due to the shorter month of February, most platforms and devices saw an increase month-on-month. (Please note: the increase in mobile requests is due to a measurement problem fix.) Number of requests % of requests (millions) 162 160 148 Other devices 145 15% 16% 16% 14% 17% 17% 17% 16% 16% 16% 15% 16% 139 141 17% 25 25 130 6% 7% 6% 6% 123 24 23 Virgin Media 7% 7% 7% 6% 6% 5% 7% 7% 6% 119 119 23 11 117 114 114 24 9 20 10 20 8 10 17 17 21 8 Games consoles 8 19 20 9 7 7 8 8 7 Computers 75% 73% 70% 116 112 71% 73% 70% 69% 71% 71% 73% 72% 72% 72% 107 Tablets 99 103 104 88 95 89 86 80 83 81 Mobile devices TOTAL 1 2 2 2 1% 1% 1% 2% 5 6 6 6 6 6 5 6 5 5 6 5 8 4% 5% 5% 5% 5% 5% 5% 5% 4% 3% 4% 3% 5% Jul Jul Apr Jun Oct Nov Apr Jun Feb Mar Oct Nov Aug Sep Dec Feb Mar Aug Sep Dec May May Jan Jan 11 Jan Jan 11 Mar 10 Mar Mar 10 Mar Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. NB: There were technical problems measuring iPhone and iPod Touch use over 15 Nov 2010 to 28 Feb 2011. Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests In March 2011 BBC iPlayer received a total of 134 million online requests, including a record 38 million for radio, boosted by World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief. 150 Radio Requests 136 134 125 118 121 125 115 TV Requests 110 35 . 38 104 101 32 101 99 100 98 32 93 95 94 32 100 89 31 33 79 30 32 30 34 31 28 27 29 71 69 71 28 75 65 29 63 61 61 26 54 26 47 25 26 25 101 50 27 24 25 94 96 18 84 86 90 16 77 Monthly Requests (millions) 68 69 67 73 70 68 70 60 65 66 25 53 39 45 43 44 31 36 37 37 37 0 Jul Jul Apr Jun Apr Jun Oct Oct Feb Mar Feb Mar Feb Mar Sep Dec Sep Dec Aug Nov Aug Nov May May Jan Jan 09 Jan 10 Jan 11 Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests Average daily requests stood at 4.3m in March 2011 – a record 1.2 million per day for radio programmes and 3.1 million for TV programmes. 5 Radio Requests 4.4 4.5 4.3 3.9 3.9 . 4 TV Requests 3.7 1.1 3.5 1.1 3.5 3.5 1.2 3.2 3.3 3.2 3.2 1.1 1.0 3.0 3.1 3.1 2.9 1.0 3 1.1 1.1 2.6 1.0 1.1 1.0 0.9 2.4 1.0 0.9 1.0 2.3 2.2 1.0 0.9 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.8 3.4 0.7 0.9 0.8 0.8 3.3 3.1 0.6 2.7 2.9 2.9 2.5 2.5 2.2 2.2 2.4 2.3 2.2 2.3 2.2 1 2.0 2.1 Average Daily Requests (millions) 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2 0 Jul Jul Apr Jun Apr Jun Oct Oct Feb Feb Feb Mar Aug Sep Dec Mar Aug Sep Dec Mar Nov Nov May May Jan09 Jan-11 Jan10 Please refer to slide 6 for guide footnotes. 9 Average daily BBC iPlayer users March 2011 saw an average of 1.7 million users per day, with just over 1.2m only for TV content, a record 0.4m only for radio content and 0.1m using both.