FLORENCE CITY GUIDE ® MAY 2020 WWW.WHEREITALIA.COM/FLORENCE Grand tour Discover & Enjoy Italy BEST DESTINATIONS BEAUTY AND DINING ITALIAN-STYLE GIFT GUIDE SIGHTSEEING | MUSEUMS | SHOPPING | DINING | ENTERTAINMENT | MAPS BENVENUTI IN ITALIA YOUR TRAVELING COMPANION SINCE 1936® WELCOME TO ITALY ® whereMAGAZINE Florence Siamo qui da secoli. Vi aspettiamo. www.whereitalia.com/florence We’ve been here for centuries. We’re waiting for you. Messaggio dal Paese più bello del mondo. PROEDI MEDIA - WHERE A message from the most beautiful country in the world. Via Ezio Biondi, 1. 20154 Milano. T: 02 349951 - Fax 02 33107015 [email protected] The recent pandemic has severely affected one of the linchpins of the Il settore del turismo ha sofferto più di tutti www.whereitalia.com/florence global economy – the tourism industry. The current lockdown, closing della recente pandemia. I lockdown, le chiusure PUBLISHER AND EDITOR-IN-CHIEF Andrea Jarach of borders and drop in available revenue at the time of writing this Andrea Jarach dei confini, il crollo del reddito disponibile, nel [email protected] editorial could be very depressing, but remember we’re talking about Publisher momento in cui scrivo potrebbero ispirare solo COO Where® Pierfrancesco Coreno Galleria Vittorio Emanuele II Italy: a favourite destination of travelers for centuries. Throughout depressione. Ma stiamo invece parlando dell’Italia. [email protected] history, our country has been affected by war, famine and epidemics, La meta preferita per secoli dai viaggiatori. Infinite volte sfidata da MANAGING EDITOR Alessandra Finzi and each time it has risen from the ashes to once again become the guerre, carestie, epidemie e infinite volte tornata ad essere il Paese più [email protected] most desirable tourist destination in the world. CONTRIBUTORS desiderato al mondo. Carey Bernitz, Floriana di Maio, Elisabetta Giudici, Joy Lacanlale, Fabio Lancini, Language Consulting Congressi, Giulia Minero, Elena Peverata, Every night is followed by a new dawn, and if you look carefully you Chiara Zaccarelli Dopo ogni notte ci sarà una alba, e a ben guardare i segni possono will see some signs of this. An analysis of the Internet’s Big Data sets ICONOGRAPHY Archivio Proedi Media, Shutterstock essere già colti anche oggi. L’analisi dei big data di internet mostra CARTOGRAPHY shows that Italy is the first holiday destination in searches by millions l’Italia come prima destinazione ricercata in milioni di interrogazioni City Map: © Proedi Comunicazione 2020 Fast Trains Network Map: Dmitry Goloub - of Internet users. Italy’s wealth of natural and cultural treasures is Venice online. L’offerta del nostro Paese è immensamente vasta per tesori © Proedi Comunicazione 2020 unrivalled. Our country boasts the highest number of UNESCO World MARKETING & ADVERTISING naturali e culturali. Siamo il Paese con il maggior numero di Siti Sieva Carolo, Isa Faleschini, Marta Mailhac, Heritage Sites. If Italy were a museum, it would be the largest museum Daniele Misrachi, Rachele Renna, Paola Zannoni UNESCO Patrimonio dell’Umanità. Se fossimo un museo saremmo il [email protected] in the world, if it were a restaurant it would be notable for having the museo più grande del mondo. Se fossimo un ristorante quello con la ADMINISTRATION world’s most-widely appreciated cuisine, and if Italy were a beach, it Katia Greto cucina più apprezzata. Se fossimo una spiaggia quella meglio attrezzata [email protected] would be the best equipped in the world. PRODUCTION & CIRCULATION, Mountains, forests and woods, lakes, hills and unique landscapes are al mondo. SALES SUPPORT MANAGER Paola Grilli only some of Italy’s most distinctive features. However, all of this is Montagne, foreste e boschi, laghi, colline paesaggi unici [email protected] made even more unique by its people. For millennia, the peninsula was contraddistinguono l’Italia. Ma tutto questo poi è reso unico dalla HOTEL RELATIONS MANAGER Florence Maria Granata a destination for migrants, and people, from all corners of the earth, gente. Meglio, dalle genti. Per millenni la penisola fu meta di migrazioni [email protected] settled here bringing with them the different cultures that resulted in e popoli del nord o del mare si installarono apportando nuove culture CUSTOMER SERVICES Cristina Garbini the creation of Italy. che andarono a creare l’Italia. [email protected] REG. TRIB. MILANO No.156 DEL 10/05/2018 EDITORE: PROEDI COMUNICAZIONE SRL - ISCRIZIONE AL ROC N.2455 DIRETTORE RESPONSABILE: ANDREA JARACH So dear visitor, it is with pride that we have met the enormous challenge E adesso caro visitatore ti aspettiamo orgogliosi della nostra Italia, PRINTED BY GRAPHICSCALVE SPA LOCALITÀ PONTE FORMELLO, 1/3/4 24020 VILMINORE DI SCALVE (BG) of the pandemic, and are now, once again, waiting to show you our accoglienti, e decisi a offrirti una esperienza unica che nei secoli milioni Although the publisher has made every effort to include copyright credits, in the event of there being any errors, oversights or omissions, we would like to Italy. We are here to welcome you with open arms to offer you a unique apologize to the copyright holders in question whose names will be published di viaggiatori hanno ricercato. Dopo la pestilenza del Medio Evo arrivò il in the next issue. experience that millions of visitors have enjoyed for centuries. Remember Where® Magazine makes every effort to ensure the accuracy of the Rinascimento. information it publishes, but cannot be held responsible for any consequences Turin the plague in the Middle Ages was followed by the Renaissance! arising from errors or omissions. All rights reserved. Reproduction in whole Where® è qui per svolgere la sua missione di guidare i viaggiatori or in part is strictly prohibited. Where® is here to fulfill its mission of guiding travelers on a voyage EXCLUSIVE GIFT FROM TOP HOTELS alla scoperta dell’Italia, anche nel nuovo Rinascimento. WHERE® FLORENCE È DISTRIBUITO NEI MIGLIORI HOTEL DI FIRENZE to discover Italy, especially during this new Renaissance. WHERE® FLORENCE IS AVAILABLE IN FLORENCE’S MOST EXCLUSIVE HOTELS A presto! FLORENCE.WHEREITALIA.COM/DISTRIBUTION We look forward to seeing you soon! The Publisher L'Editore Where® magazine and the where® logo are registered MVP trademarks of Morris Morris Visitor Publications Visitor Publications. >> Per verificare i giorni e le modalità di apertura di >> To check the opening of museums, restaurants, MORRIS VISITOR PUBLICATIONS musei, ristoranti, negozi e outlet: www.wheremilan.com MVP EXECUTIVE stores and outlets stay tuned on www.wheremilan.com CHAIRMAN William S. Morris III Rome PRESIDENT & CEO William S. Morris IV WHERE NOW | ITALIAN GRAND TOUR Virtual Tours of Italian Museums What can you do when at home for the Coronavirus lockdown? Why not visit a museum in a new way, with a virtual tour, for example. We've rounded up a selection of the Milanese and Italian museums virtually opening their doors to the public thanks to their websites and official social media accounts. BY GIULIA MINERO ven during these days at home facing the COVID-19 emergency, the culture never stops. Institutions, public and private museums and art galleries are all united to provide their visitors with the Pinacoteca di Brera, Milan Echance to explore their collections, the featured exhibitions – which are all closed to the public – and even enjoy site-specific events and special activities. From podcasts to virtual tours, up to videos, playlists, themed focuses on art, architecture and more, you’ll be spoilt for Reality stories. Sunday: Leonardo da Vinci. choice. Enjoy your visit! Museo della Scienza Other online activities are held on the official e della Tecnologia Facebook, Instagram and YouTube accounts. Pinacoteca di Brera “Leonardo da Vinci” >> Check the online activities at MILAN MILAN www.museoscienza.org The Museum is still working to share its Those who are at home for the safety measures most precious treasures with its visitors. to prevent the spread of COVID-19 or people Fondazione Prada #storieaportechiuse engages visitors of all who just would like to visit a museum and don’t MILAN ages in behind-the-scenes tours, explorations have the chance to do it can take advantage During the lockdown connected to the of the collections and archives, science news, of a new concept of museum visits powered COVID-19 issue, Milan’s Fondazione Prada educational lab activities... with videos, pictures by Pinacoteca di Brera (Brera Art Gallery). has reimagined its cultural offer thanks to and unpublished documents. Most of the On the art gallery’s website, lovers of art can various online services enabling visitors to contents are published in Italian in order to reach discover over 669 works of art thanks to the fully discover the foundation and its heritage more effectively the local audiences. Yet you can online collection. Each masterpiece features straight from their homes. According to this still enjoy the beautiful pictures and fascinating a caption, a description of the context in new concept of multimedia experience, visual material provided in the program. Here which it was created, the used technique and the foundation’s website, as well as the is the daily schedule, every week: Monday: some additional details. Moreover, thanks to a official Facebook, Instagram, Twitter, Vimeo Stories from the Museum’s deposits and behind- magnifying lens tool, the most curious visitors and YouTube accounts become the ideal the-scenes work. Tuesday: Interactive workshops can get a close up of paintings, altar pieces and stage to share ideas and explore new ways and informal education. Wednesday: Science religious images as if they were discovering to experiment with culture. Thanks to and technology news. Thursday: Tales from them inside the museum. the “Glossary” section, for instance, the the Museum’s history. Friday: Items from the Museo della Scienza e della Tecnologia “Leonardo da Vinci”, Milan >> Check the online collection at various projects connected to art, cinema, Museum’s archives and libraries.