CONVENTION 2011: A NEW CONVERSATION TV UPFRONTS: THE SINGAPORE SCREENINGS SAT TV: ITS AMAZING BEGINNINGS PAY-TV REGULATION: OVER THE TOP? COUNTRY REPORTS: KOREA, INDONESIA www.casbaa.com Volume 6 Number 4 Hong Kong Executive Office 802 Wilson House, 19-27 Wyndham Street, Central, Hong Kong Tel: +852 2854 9913 Fax: +852 2854 9530 Email: [email protected] CASBAA CONNECTIONS India Office Flat. No. 3, Ground Floor, Tower Block, Sagar Apartment, 6 Tilak Marg , New Delhi-110001 Tel: +91 11 45137938 Fax: +91 11 47540892 Email: [email protected] CASBAA Calendar 2012 Date Event / Meeting Venue Jan 31 (Tue) Board of Directors Meeting Hong Kong Feb 22 (Wed) Council of Governors Meeting Hong Kong Feb 22 (Wed) CASBAA Mixer Hong Kong Feb 29 (Wed) Indonesia Roundtable Jakarta Feb Taiwan Briefing Taipei Mar 20 (Tue) India Forum New Delhi Mar 21 (Wed) BoD Doorknock New Delhi Apr 12 (Thu) BoD Doorknock Tokyo Apr 18-19 CITVC/CCTV Digital Briefing Hong Kong May 10 (Thu) BoD Doorknock Bangkok May 16 China Overseas Networks Showcase Beijing May 21-23 CASBAA/NCTA Breakfast Boston May 22 (Tue) Digital Matters Singapore May Korea Roundtable Seoul Jun 18 (Mon) Satellite Industry Forum Singapore Jun 19 (Tue) Council of Governors Meeting Singapore Jul 19 (Thu) Board of Directors Meeting Hong Kong Sep 18 (Tue) Council of Governors Meeting Hong Kong Sep 18 (Tue) CASBAA Mixer Hong Kong Oct 4 (Thu) Board of Directors Meeting Singapore Oct 29 – Nov1 CASBAA Convention 2012 Hong Kong Nov 1 (Thu) Charity Ball Hong Kong Nov 1 (Thu) Annual General Meeting Hong Kong Nov 1 (Thu) Council of Governors Meeting Hong Kong Nov 26 (Mon) Hanoi Strategy Meeting (BOD) Hanoi Dec 6 (Thu) Board of Directors Meeting Singapore Dec 6 (Thu) CASBAA Mixer Singapore CONTENTS 22 REPORTS Satellite TV 22 The amazing beginnings of Asian Sat TV Regulatory Brief | OTT 27 How regulators can rebalance a tilted playing field Upfronts 31 The digital gap some players still must bridge 38 Country Reports 34 Previews of Korea and Indonesia “In View” surveys Look who’s talking 42 38 How technology has brought new people into the conversation NBCU’s bigger focus on Asia, 39; SK Telecom’s long view of China, 41; Microsoft’s call for TV to get smarter, 43; Japan and how it’s open to new business, 45; Made in Malaysia, 47; BBC Worldwide on iPlayer’s part in the plan, 49 CASBAA Profiles 58 51 Andrew Jordan on broadcast association’s evolution CASBAA Convention 2011 Album 55 Lunch views, 57; Charity Ball, 58; Networking parties, 60 Volume 6, Number 4 CASBAA Connections is published quarterly by CASBAA, the association for digital multichannel television, content, DEPARTMENTS platforms, advertising and video delivery across Asia, on behalf of its 130 member companies serving the region‘s 2 Board and Council 3 billion multichannel viewers. Copyright © 2011 3 Chairman’s Report Marcel Fenez, Chairman; Simon Twiston Davies, CEO; John Medeiros, Deputy CEO; Jill Grinda, VP, Operations; 12 Media Grabs Anjan Mitra, Director, India; Adela Chen, Director, Marketing & Communications; Amanda Yang, Director, Events; Tammy Choy, 15 Briefing Head of Administration. Executive Office: 802, Wilson House 65 By the Numbers 19-27 Wyndham St, Central, Hong Kong Telephone: +852 2854 9913 68 Committees Email: [email protected] Website: www.casbaa.com 71 CEO Memo CASBAA Q4 2011 1 BOARD AND COUNCIL Board of Directors CHAIRMAN CHRISTINE FELLOWES MARK PATTERSON Robert Gilby ANDREW JORDAN MARCEL FENEZ Universal Networks GroupM Disney Media Distribution GE Satellite PwC International (AP) JONATHAN SPINK JANICE LEE SOMPAN STEVE MARCOPOTO SIMON TWISTON DAVIES HBO Asia PCCW CHARUMILINDA Turner Broadcasting System CASBAA TrueVisions Asia Pacific ELIAS ZACCACK WARD HANSFORD NEIL MONTEFIORE Council of Governors SES WORLD SKIES (Patron) Ericsson (Corporate) StarHub (Corporate) ALAN HODGES GARy GROENHEIM Seow ENG GOH MANU SAWHNEy STEVE GARTON AETN International (Patron) Bloomberg Television – SingTel (Patron) ESPN STAR Sports Synovate (Corporate) Asia Pacific (Patron) (Corporate) ROCH PELLERIN RICKy OW SUNIL LULLA Al Jazeera Network TOM KEAVENy Sony Pictures Television ARJAN HOEKSTRA Times Television Network (Patron) Discovery Networks Asia (Patron) Eurosport (Corporate) (Corporate) Pacific (Patron) HUANG BAOZHONG DEEPAK JACOB BRICE BERTRAND BELINDA LUI APT Satellite (Patron) DEEPAKJIT SINGH STAR India (Patron) France24 (Corporate) Time Warner (Corporate) Encompass (Patron) RICHARD BOWLES WILLIAM PFEIFFER DARBy SANCHEZ JEREMy KUNG Arianespace (Patron) WARD PLATT Tiger Gate Entertainment Globecast (Corporate) TM Net (Corporate) Fox International Channels (Patron) SREEDHAR (Patron) GABRIELA KENNEDy ALEXANDRE MULLER SUBRAMANIAM JAMES ROSS Hogan Lovells (Corporate) TV5MONDE (Corporate) Asian Broadcasting JOHN HUDDLE Trace TV (Patron)/Lightning Network (Patron) Intelsat (Patron) International PJ WONG CHRIS HOARE iMediaHouse Asia/Focus VIACCESS (Corporate) THOMAS CHOI BENGT JONSSON JESSE CHANG Media (Corporate) Asia Broadcast Satellite Irdeto (Patron) TransAsia Lawyers (Patron) (Patron) PAUL BROWN-KENyON AUGUSTUS DULGARO LAURENCE PEAK MEASAT (Corporate) BILL WADE ITV Global Entertainment Verimatrix (Patron) AsiaSat (Patron) (Patron) NIGEL FRANCIS INDRA SUHARJONO Minter Ellison (Corporate) ROHANA ROZHAN BEN WAy Viacom (Patron) Astro (Patron) Macquarie Group (Patron) JOE WELCH ANURRADHA PRASAD News Corp (Corporate) BRUCE DOVER TANAWAT WANSOM BAG NETWORK Australia Network (Patron) MCOT (Patron) (Corporate) HANS-GUNTHER HERRMANN MARK WHITEHEAD SUE TAyLOR GREGG DAFFNER Paul, Weiss, Rifkind, Wharton BBC Worldwide (Patron) NDS Asia Pacific (Patron) EchoStar (Corporate) & Garrison (Corporate) CHAIRMAN’S REPORT Regulators can mitigate some of OTT’s negative impact on traditional television revenues Beyond the horizon Takeaways from Convention 2011 and thoughts on the year ahead s the multichannel TV industry in all its growth economies and large, more established forms enters 2012, and it becomes even markets where multichannel TV still has plenty easier for consumers to gain access to of opportunities for growth. An obvious example content by over the top television and is Japan which had a significant presence at the Aother means, enlightened, regulation becomes convention. So watch for CASBAA initiatives here. more critical. Indeed, we’re convinced that regulators can mitigate some of the negative impact he looming challenge for much of the pay- on traditional television revenues. TV industry is the possibility of a slowdown That’s why the CASBAA message during Tresulting from the contraction in consumer Convention 2011, “regulate for tomorrow, not just spending. Will we see the trimming we’ve seen today”, really must be embraced by governments. in other geographies? The prevailing perception Otherwise, operators using traditional delivery seems to be that we will be less impacted by slower methods will rightly conclude they are being growth than other markets. disadvantaged by dated regulations that new This brings me to advertising. While there may entrants are free to ignore. be opportunities to pick up more of our fair share, Looking back on CASBAA Convention 2011 and ATAC will continue to be at the forefront of this more generally, there were several takeaways, and effort, ad budgets look at best uncertain as we go two of them were especially encouraging. The into FY12. But whatever unfolds, I’m pleased to say first was just how much we’ve changed in the 12 we’ll have expert guidance from Group M’s Mark months since the last annual meeting. Patterson who was elected to the Board during the This year the industry was more prepared AGM and Council Meetings on November 3rd. to engage with new entrants, people and organizations who in the past might have been e will shortly be reviewing CASBAA’s perceived as outright enemies. This came across internal structures, including the Board again and again in the tone of the discussions. Wand Council, to ensure they remain as People seemed to be saying, in effect, if this is responsive and relevant to members as possible. where the world is going, let’s look for ways to We do this every few years and a review seems really build something new. especially appropriate on the heels of our 20th A second takeaway was the upbeat mood. anniversary. Despite obvious threats on the horizon, the sense Everyone knows part of CASBAA’s remit is I had talking to delegates and speakers was that, representing our industry, advocating positions overall, it’s been a good year for the industry. before regulators and other groups. We are also It’s been a good year for CASBAA too. Our tasked with connecting people within our industry membership growth in India highlights still and I can’t think of a better way of doing that than intensifying international interest there and the working on a committee, so I encourage everyone rising power of the Indian industry itself. This to get involved. is unlikely to let up as digitalization continues, Finally, I’d like to offer my thanks to the CASBAA ensuring India remains a key CASBAA focus. Executive Office for bringing off another terrific We also did some growing at the other end of Convention on top of a terrific year; and my thanks our footprint as more Japanese companies, not least to the members of the Board and Council for the flagship broadcaster NHK, join our ranks. We’re support that made that tremendous effort possible. fortunate in attracting members from both high- Marcel Fenez CASBAA Q4 2011 3 MEDIA GRABS Regulation takescity state’s the regulatory slip spotlight to a 70% rating, which had it trailing Malaysia. (The downgrade was laid to Singapore’s t’s hard to remember a time when regulatory issues introduction of cross-carriage regulations effectively so dominated the news cycle, and credit for the ruling out exclusive broadcast of big ticket programs, headlines in the FT and other publications must crimping free market competition just a bit.) go to CASBAA’s recently released Regulating for To be sure it got a good airing, RfG was released in IGrowth 2011 (RfG) report.