www.OTTexec.com November 17-19, 2020 Gold Sponsors Silver Sponsors www.ottexec.com • #OTTexec Page 1 Welcome to the 2020 OTT Executive Summit 020 has been a difficult year for many companies and Trender Research has 2not been spared. We were forced to cut back on employees and contractor hours and had two events canceled this year-- “Social Video & Livestreaming” in Los Angeles and “OTT Fest” in Atlanta. Like many businesses, schools, and families, we adjusted by moving our operations to a virtual model. To save costs, we paused production on our marquee “OTT Executive Magazine” and began plans to move from expensive print distribution to an all-digital (and more eco- friendly) magazine/community that will allow interaction, commenting, vlogs, and guest authors (more on that later). But like many companies, we didn’t retreat and instead took the time to strategize how to become stronger, more global, and to better serve our community. While many of us have had to struggle and all of us have had to adjust, OTT has had a year of tremendous growth. For sure, the media and entertainment industry as a whole has taken its hits, especially in regards to content production. But streaming video has soared, and many new OTT services have been launched or announced this year. That’s why we are so pleased to have been able to transform OTT Executive Summit into a virtual conference this year. I’m not going to lie, I do miss the collegial setting at the Marriott Marquis and the networking around breakfast, lunch, and our famous cocktail reception with THE best view of Times Square. But we’ve replaced that smaller gathering with an expanded three- day format that is both virtual and global. Now with over 1,250 attendees, 130 top- notch speakers, 38 sessions, 17 fireside chats, six keynote conversations, three Trender Panel focus groups, and two virtual cocktail receptions, I’m feeling pretty good about the change. Thank you all for joining us this year. 2021 can only get better, right? Here’s wishing you all the best for the remainder of 2020 and into the new year. Best regards, Brian Mahony Brian Mahony CEO, Trender Research; OTT Executive Magazine www.ottexec.com • #OTTexec Page 2 A special Thank You to our expert speakers. Page 3 Housekeeping Notes Thank you for (virtually) attending 2020 OTT Executive Summit. Below are the links to log in from any device (please make sure to use the correct link for each day): Day 1 Summit link: https://us02web.zoom.us/j/87229583017 (Tuesday, November 17, 10:45 – 7:00 EST, New York time) Day 2 Summit link: https://us02web.zoom.us/j/85889967194 (Wednesday, Nov. 18, 10:00 – 7:00 EST, New York time) Day 3 Summit link: https://us02web.zoom.us/j/87524416346 (Thursday, Nov. 19, 10:00 – 6:15, New York time) Watch OTT Executive Summit on YouTube Live: https://www.youtube.com/channel/UCG7YbOFX9JIGhSVnddDIABg/ Agenda: https://ottexec.com/agenda/ (and inside this program) You are welcome to participate in the Q&A's which will take place during most sessions. Speakers and Bios: https://ottexec.com/speakers Virtual Cocktail Receptions: You are invited to our two virtual cocktail receptions which take place Tuesday and Wednesday evenings 6-7 PM (EST). If you would like to participate in the conversation, you must be prepared to share your video/audio. Simply use the "raise your hand" tool to indicate your interest. Just watching the reception conversation is fine. You can also text chat with all other attendees. OTT Awards: Please vote here for OTT Executive Summit Awards including “OTT Genius” and “Product Speedcase” winners: https://www.surveymonkey.com/r/HMJ5NSG Summit Feedback: We value your feedback: please rate how we did with the 2020 OTT Executive Summit: https://www.surveymonkey.com/r/HMJ5NSG Questions or problems? Please email, [email protected] Social Media: LinkedIn Groups: Please join "OTT Video" (https://www.linkedin.com/groups/1994425/) and "OTT Executive Summit" (https://www.linkedin.com/groups/7451261/) Twitter: @OTTexec, @BrianMahony, @SocialVideoLive, @TrenderResearch Hashtag: #OTTexec www.ottexec.com • #OTTexec Page 4 Table of Contents Click on session link for additional details. November 17th 1) Summit Welcome & Logistics Explanation 2) OTT Industry Scan: Market Research Overview 3) Opening VIP Fireside Chat: The State of OTT 4) Choosing the Right OTT Monetization Model: SVOD, AVOD, TVOD, etc. 5) The Ever-Evolving OTT User Experience 6) Trender Panel #1: (Consumer Focus Group): “Content Discovery” 7) Perfecting Content Search & Discovery (Via AI, Recommendation Engines, Social, etc.) 8) Keynote Conversation #1 with Evan Shapiro 9) Reel Them In! Best Practices for Marketing and Viewer Acquisition and Retention 10) The State of the Art for Video/TV Advertising 11) Sports & OTT: A Perfect Match 12) Virtual Cocktails & Networking Open Forum November 18th 13) Keynote Conversation #2 with Gourav Rakshit 14) Keynote Conversation #3 with Charlotte Maines 15) How to Create and Maintain Killer OTT Apps 16) The Crucial Role of Live Content (Sports, News, Shows, Concerts, Events) for Differentiating Your OTT Service 17) Trender Panel #2: (Consumer Focus Group): Skinny Bundles Are Getting Fatter 18) Product Speedcase: 5 Minute Demos of the Best OTT Technology and Services 19) How to Deliver and Ensure Broadcast-Like Video Quality of Service/Experience 20) Build vs. Buy? OTT Tech Platform Experts Help You Decide 21) Fireside Chat #2: Content Case Studies: “Putting Out Your Shingle” 22) AV1, HEVC, LCEVC, or VVC? Navigating a Multi-Codec World 23) The Rise of Social Video for Viewer Acquisition, Content Creation, Content Discovery, and as a Complimentary (and Competitive) Experience 24) Virtual Cocktails & Networking Open Forum: Attendees Share Their Cord-Cutting Stories November 19th 25) Keynote Conversation #4 with Adam Ware 26) Keynote Conversation #5 with Robert Gelick 27) The Future of Video Storytelling in an OTT World (Storytelling Is Not A Choice) 28) How to Create, License, Curate, and Distribute Content to Best Serve Your Audience 29) Keynote Conversation #6 with Tom O’Brien 30) The Role of Big Data and Analytics in Understanding Viewers and Measuring Audiences 31) Doing Battle with the Content Pirates 32) Best Practices for Video Asset Content Management 33) Battle of the Video Devices: STBs, Smart TVs, Streaming Media Players, Smart Phones... What Wins in the End? 34) Fireside Chat #3: How DTC (Direct-to-Consumer) Changes Everything 35) Trender Panel #3: (Consumer Focus Group): Brainstorming Their OTT Wish Lists 36) Closing VIP Chat: Industry Leaders Crystal Ball — The Future of Broadcast, Cable, and OTT 37) “OTT Genius” and “Best of Show” Awards Presentation 38) Summit Closing www.ottexec.com • #OTTexec Page 5 Agenda Overview-Day 1 (November 17th) 10:45am - 11:00am 1) Summit Welcome & Logistics Explanation 11:00am - 11:40am 2) OTT Industry Scan: Market Research Overview 11:40am - 12:30pm 3) Opening VIP Fireside Chat: The State of OTT — Industry Thought Leaders Weigh In Sponsored By: 3Pillar Global 12:30pm - 1:15pm 4) Choosing the Right OTT Monetization Model: SVOD, AVOD, TVOD, etc. 1:15pm - 2:00pm 5) The Ever-Evolving OTT User Experience 2:00pm - 2:30pm 6) Trender Panel #1: (Consumer Focus Group): “Content Discovery”— How do Consumers Choose What They Watch? Sponsored By: Trender Research 2:30pm - 3:15pm 7) Perfecting Content Search & Discovery (Via AI, Recommendation Engines, Social, etc.) 3:15pm - 3:45pm 8) Keynote Conversation #1: Evan Shapiro, Professor of TV and Media Studies & Emmy Award Winning Producer, NYU Stern School Of Business / Fordham University “The New Shape Of The Media Universe”— How Streaming TV Is Intertwined with the App Store, Gaming, Audio, Connected Devices, Social Media and the Battle Between AVOD and SVOD 3:45pm - 4:30pm 9) Reel Them In! Best Practices for Marketing and Viewer Acquisition and Retention 4:30pm - 5:15pm 10) The State of the Art for Video/TV Advertising Sponsored By: You.i TV 5:15pm - 6:00pm 11) Sports & OTT: A Perfect Match 6:00pm -7:00pm 12) Virtual Cocktails & Networking Open Forum: “In the Age of Social Distancing, Will the Theater Experience Ever Be the Same?” Sponsored By: Trender Research * Detailed Agenda for November 17th starts on page 15. www.ottexec.com • #OTTexec Page 6 Agenda Overview-Day 2 (November 18th) 10:00am - 10:30am 13) Keynote Conversation #2: Gourav Rakshit, Chief Operating Officer, Viacom18 (VOOT) “Where Are Your Next Billion OTT Viewers Coming From?” 10:30am - 11:00am 14) Keynote Conversation #3: Charlotte Maines, General Manager, Device Advertising Products, Amazon Fire TV “The Catalysts for OTT Acceleration” 11:00am - 11:45am 15) How to Create and Maintain Killer OTT Apps 11:45am - 12:30pm 16) The Crucial Role of Live Content (Sports, News, Shows, Concerts, Events) for Differentiating Your OTT Service Sponsored By: Limelight Networks 12:30pm - 1:00pm 17) Trender Panel #2: (Consumer Focus Group): Skinny Bundles Are Getting Fatter — How Do Consumers Choose and Budget for Video/TV Apps and Services? Sponsored By: Trender Research 1:00pm - 2:00pm 18) Product Speedcase: (tech showcase meets speed-dating) 5 Minute Demos of the Best OTT Technology and Services Sponsored By: Our Gold Sponsors: 3Pillar Global, dcafé, Geoguard, Limelight Networks, Mediagenix, Setplex, Spacemob Studio, You.i TV 2:00pm - 2:45pm 19) How to Deliver and Ensure Broadcast-Like Video Quality of Service/Experience Sponsored By: Amagi 2:45pm - 3:30pm 20) Build vs. Buy? OTT Tech Platform Experts Help You Decide Sponsored By: Setplex 3:30pm - 4:15pm 21) Fireside Chat #2: Content Case Studies: “Putting Out Your Shingle”— Smart Advice for Launching New and Niche OTT Services Sponsored By: “The Donna Drake Show” 4:15pm - 5:15pm 22) AV1, HEVC, LCEVC, or VVC? Navigating a Multi-Codec World Sponsored By: Synamedia 5:15pm - 6:00pm 23) The Rise of Social Video for Viewer Acquisition, Content Creation, Content Discovery, and as a Complimentary (and Competitive) Experience Sponsored By: Social Video & Live Streaming 6:00pm -7:00pm 24) Virtual Cocktails & Networking Open Forum: Attendees Share Their Cord-Cutting Stories Sponsored By: Trender Research * Detailed Agenda for November 18th starts on page 25.