www.OTTexec.com November 17-19, 2020
www.ottexec.com • #OTTexec Page 1 Welcome to the 2020 OTT Executive Summit
020 has been a difficult year for many companies and Trender Research has 2not been spared. We were forced to cut back on employees and contractor hours and had two events canceled this year-- “Social Video & Livestreaming” in Los Angeles and “OTT Fest” in Atlanta. Like many businesses, schools, and families, we adjusted by moving our operations to a virtual model. To save costs, we paused production on our marquee “OTT Executive Magazine” and began plans to move from expensive print distribution to an all-digital (and more eco- friendly) magazine/community that will allow interaction, commenting, vlogs, and guest authors (more on that later). But like many companies, we didn’t retreat and instead took the time to strategize how to become stronger, more global, and to better serve our community. While many of us have had to struggle and all of us have had to adjust, OTT has had a year of tremendous growth. For sure, the media and entertainment industry as a whole has taken its hits, especially in regards to content production. But streaming video has soared, and many new OTT services have been launched or announced this year. That’s why we are so pleased to have been able to transform OTT Executive Summit into a virtual conference this year. I’m not going to lie, I do miss the collegial setting at the Marriott Marquis and the networking around breakfast, lunch, and our famous cocktail reception with THE best view of Times Square. But we’ve replaced that smaller gathering with an expanded three- day format that is both virtual and global. Now with over 1,250 attendees, 130 top- notch speakers, 38 sessions, 17 fireside chats, six keynote conversations, three Trender Panel focus groups, and two virtual cocktail receptions, I’m feeling pretty good about the change. Thank you all for joining us this year. 2021 can only get better, right? Here’s wishing you all the best for the remainder of 2020 and into the new year.
Best regards, Brian Mahony
Brian Mahony CEO, Trender Research; OTT Executive Magazine
www.ottexec.com • #OTTexec Page 2 A special Thank You to our expert speakers.
Page 3 Housekeeping Notes
Thank you for (virtually) attending 2020 OTT Executive Summit. Below are the links to log in from any device (please make sure to use the correct link for each day):
Day 1 Summit link: https://us02web.zoom.us/j/87229583017 (Tuesday, November 17, 10:45 – 7:00 EST, New York time)
Day 2 Summit link: https://us02web.zoom.us/j/85889967194 (Wednesday, Nov. 18, 10:00 – 7:00 EST, New York time)
Day 3 Summit link: https://us02web.zoom.us/j/87524416346 (Thursday, Nov. 19, 10:00 – 6:15, New York time)
Watch OTT Executive Summit on YouTube Live: https://www.youtube.com/channel/UCG7YbOFX9JIGhSVnddDIABg/
Agenda: https://ottexec.com/agenda/ (and inside this program) You are welcome to participate in the Q&A's which will take place during most sessions.
Speakers and Bios: https://ottexec.com/speakers
Virtual Cocktail Receptions: You are invited to our two virtual cocktail receptions which take place Tuesday and Wednesday evenings 6-7 PM (EST). If you would like to participate in the conversation, you must be prepared to share your video/audio. Simply use the "raise your hand" tool to indicate your interest. Just watching the reception conversation is fine. You can also text chat with all other attendees.
OTT Awards: Please vote here for OTT Executive Summit Awards including “OTT Genius” and “Product Speedcase” winners: https://www.surveymonkey.com/r/HMJ5NSG
Summit Feedback: We value your feedback: please rate how we did with the 2020 OTT Executive Summit: https://www.surveymonkey.com/r/HMJ5NSG
Questions or problems? Please email, [email protected]
LinkedIn Groups: Please join "OTT Video" (https://www.linkedin.com/groups/1994425/) and "OTT Executive Summit" (https://www.linkedin.com/groups/7451261/)
Twitter: @OTTexec, @BrianMahony, @SocialVideoLive, @TrenderResearch
www.ottexec.com • #OTTexec Page 4 Table of Contents Click on session link for additional details. November 17th 1) Summit Welcome & Logistics Explanation 2) OTT Industry Scan: Market Research Overview 3) Opening VIP Fireside Chat: The State of OTT 4) Choosing the Right OTT Monetization Model: SVOD, AVOD, TVOD, etc. 5) The Ever-Evolving OTT User Experience 6) Trender Panel #1: (Consumer Focus Group): “Content Discovery” 7) Perfecting Content Search & Discovery (Via AI, Recommendation Engines, Social, etc.) 8) Keynote Conversation #1 with Evan Shapiro 9) Reel Them In! Best Practices for Marketing and Viewer Acquisition and Retention 10) The State of the Art for Video/TV Advertising 11) Sports & OTT: A Perfect Match 12) Virtual Cocktails & Networking Open Forum November 18th 13) Keynote Conversation #2 with Gourav Rakshit 14) Keynote Conversation #3 with Charlotte Maines 15) How to Create and Maintain Killer OTT Apps 16) The Crucial Role of Live Content (Sports, News, Shows, Concerts, Events) for Differentiating Your OTT Service 17) Trender Panel #2: (Consumer Focus Group): Skinny Bundles Are Getting Fatter 18) Product Speedcase: 5 Minute Demos of the Best OTT Technology and Services 19) How to Deliver and Ensure Broadcast-Like Video Quality of Service/Experience 20) Build vs. Buy? OTT Tech Platform Experts Help You Decide 21) Fireside Chat #2: Content Case Studies: “Putting Out Your Shingle” 22) AV1, HEVC, LCEVC, or VVC? Navigating a Multi-Codec World 23) The Rise of Social Video for Viewer Acquisition, Content Creation, Content Discovery, and as a Complimentary (and Competitive) Experience 24) Virtual Cocktails & Networking Open Forum: Attendees Share Their Cord-Cutting Stories November 19th 25) Keynote Conversation #4 with Adam Ware 26) Keynote Conversation #5 with Robert Gelick 27) The Future of Video Storytelling in an OTT World (Storytelling Is Not A Choice) 28) How to Create, License, Curate, and Distribute Content to Best Serve Your Audience 29) Keynote Conversation #6 with Tom O’Brien 30) The Role of Big Data and Analytics in Understanding Viewers and Measuring Audiences 31) Doing Battle with the Content Pirates 32) Best Practices for Video Asset Content Management 33) Battle of the Video Devices: STBs, Smart TVs, Streaming Media Players, Smart Phones... What Wins in the End? 34) Fireside Chat #3: How DTC (Direct-to-Consumer) Changes Everything 35) Trender Panel #3: (Consumer Focus Group): Brainstorming Their OTT Wish Lists 36) Closing VIP Chat: Industry Leaders Crystal Ball — The Future of Broadcast, Cable, and OTT 37) “OTT Genius” and “Best of Show” Awards Presentation 38) Summit Closing
www.ottexec.com • #OTTexec Page 5 Agenda Overview-Day 1 (November 17th)
10:45am - 11:00am 1) Summit Welcome & Logistics Explanation
11:00am - 11:40am 2) OTT Industry Scan: Market Research Overview
11:40am - 12:30pm 3) Opening VIP Fireside Chat: The State of OTT — Industry Thought Leaders Weigh In Sponsored By: 3Pillar Global
12:30pm - 1:15pm 4) Choosing the Right OTT Monetization Model: SVOD, AVOD, TVOD, etc.
1:15pm - 2:00pm 5) The Ever-Evolving OTT User Experience
2:00pm - 2:30pm 6) Trender Panel #1: (Consumer Focus Group): “Content Discovery”— How do Consumers Choose What They Watch? Sponsored By: Trender Research
2:30pm - 3:15pm 7) Perfecting Content Search & Discovery (Via AI, Recommendation Engines, Social, etc.)
3:15pm - 3:45pm 8) Keynote Conversation #1: Evan Shapiro, Professor of TV and Media Studies & Emmy Award Winning Producer, NYU Stern School Of Business / Fordham University “The New Shape Of The Media Universe”— How Streaming TV Is Intertwined with the App Store, Gaming, Audio, Connected Devices, Social Media and the Battle Between AVOD and SVOD 3:45pm - 4:30pm 9) Reel Them In! Best Practices for Marketing and Viewer Acquisition and Retention
4:30pm - 5:15pm 10) The State of the Art for Video/TV Advertising Sponsored By: You.i TV
5:15pm - 6:00pm 11) Sports & OTT: A Perfect Match
6:00pm -7:00pm 12) Virtual Cocktails & Networking Open Forum: “In the Age of Social Distancing, Will the Theater Experience Ever Be the Same?” Sponsored By: Trender Research
* Detailed Agenda for November 17th starts on page 15.
www.ottexec.com • #OTTexec Page 6 Agenda Overview-Day 2 (November 18th)
10:00am - 10:30am 13) Keynote Conversation #2: Gourav Rakshit, Chief Operating Officer, Viacom18 (VOOT) “Where Are Your Next Billion OTT Viewers Coming From?”
10:30am - 11:00am 14) Keynote Conversation #3: Charlotte Maines, General Manager, Device Advertising Products, Amazon Fire TV “The Catalysts for OTT Acceleration”
11:00am - 11:45am 15) How to Create and Maintain Killer OTT Apps
11:45am - 12:30pm 16) The Crucial Role of Live Content (Sports, News, Shows, Concerts, Events) for Differentiating Your OTT Service Sponsored By: Limelight Networks
12:30pm - 1:00pm 17) Trender Panel #2: (Consumer Focus Group): Skinny Bundles Are Getting Fatter — How Do Consumers Choose and Budget for Video/TV Apps and Services? Sponsored By: Trender Research
1:00pm - 2:00pm 18) Product Speedcase: (tech showcase meets speed-dating) 5 Minute Demos of the Best OTT Technology and Services Sponsored By: Our Gold Sponsors: 3Pillar Global, dcafé, Geoguard, Limelight Networks, Mediagenix, Setplex, Spacemob Studio, You.i TV
2:00pm - 2:45pm 19) How to Deliver and Ensure Broadcast-Like Video Quality of Service/Experience Sponsored By: Amagi
2:45pm - 3:30pm 20) Build vs. Buy? OTT Tech Platform Experts Help You Decide Sponsored By: Setplex
3:30pm - 4:15pm 21) Fireside Chat #2: Content Case Studies: “Putting Out Your Shingle”— Smart Advice for Launching New and Niche OTT Services Sponsored By: “The Donna Drake Show”
4:15pm - 5:15pm 22) AV1, HEVC, LCEVC, or VVC? Navigating a Multi-Codec World Sponsored By: Synamedia
5:15pm - 6:00pm 23) The Rise of Social Video for Viewer Acquisition, Content Creation, Content Discovery, and as a Complimentary (and Competitive) Experience Sponsored By: Social Video & Live Streaming
6:00pm -7:00pm 24) Virtual Cocktails & Networking Open Forum: Attendees Share Their Cord-Cutting Stories Sponsored By: Trender Research * Detailed Agenda for November 18th starts on page 25.
www.ottexec.com • #OTTexec Page 7 Agenda Overview-Day 3 (November 19th)
10:00am - 10:30am 25) Keynote Conversation #4: Adam Ware, Vice President and General Manager — National Networks and Platforms, STIRR/ Sinclair Broadcast Group “OTT/TV Portfolio Management in the Age of Streaming— How to Serve Diverse Audiences While Driving Growth”
10:30am - 11:00am 26) Keynote Conversation #5: Robert Gelick, EVP, General Manager of Streaming Services, & Chief Product Officer, ViacomCBS Digital “Optimizing the Hybrid OTT/New TV World”
11:00am - 11:45am 27) The Future of Video Storytelling in an OTT World (Storytelling Is Not A Choice) Sponsored By: SPACEMOB Studio
11:45am - 12:30pm 28) How to Create, License, Curate, and Distribute Content to Best Serve Your Audience
12:30pm - 1:00pm 29) Keynote Conversation #6: Tom O’Brien, President, The Weather Channel “Creating Business Opportunities Through Content that Meets Viewers Where They Are”
1:00pm - 1:45pm 30) The Role of Big Data and Analytics in Understanding Viewers and Measuring Audiences
1:45pm - 2:30pm 31) Doing Battle with the Content Pirates Sponsored By: Geoguard
2:30pm - 3:15pm 32) Best Practices for Video Asset Content Management Sponsored By: dcafé digital & ProConsultant Informatique (PCI)
3:15pm - 4:00pm 33) Battle of the Video Devices: STBs, Smart TVs, Streaming Media Players, Smart Phones... What Wins in the End?
4:00pm - 4:30pm 34) Fireside Chat #3: How DTC (Direct-to-Consumer) Changes Everything
4:30pm - 5:00pm 35) Trender Panel #3: (Consumer Focus Group): Brainstorming Their OTT Wish Lists Sponsored By: Trender Research
5:00pm -5:45pm 36) Closing VIP Chat: Industry Leaders Crystal Ball — The Future of Broadcast, Cable, and OTT Sponsored By: MEDIAGENIX
5:45pm -6:00pm 37) “OTT Genius” and “Best of Show” Awards Presentation Sponsored By: OTT Executive Summit & Magazine
6:00pm -6:15pm 38) Summit Closing * Detailed Agenda for November 19th starts on page 37.
www.ottexec.com • #OTTexec Page 8 Gold Sponsors
3Pillar Global builds breakthrough software products that power digital businesses. 3Pillar is an innovative product development partner whose solutions drive rapid revenue, market share, and customer growth for industry leaders in Software and SaaS, Media and Publishing, Infor- mation Services, and Retail. Leveraging a lean and agile approach, 3Pillar delivers value-gen- erating, digital solutions with specialized product strategy and management, user experience design, as well as software and data engineering expertise across mobile, cloud, and disruptive technologies. Visit www.3pillarglobal.com for more information and career opportunities. https://www.3pillarglobal.com/ott-summit Sales contact email: [email protected] LinkedIn: 3PillarGlobal Twitter: @3PillarGlobal
dcafé’s dynamic OTT authoring platform lowers technical complexities and helps launch and monetize streaming services across 12+ screens. (Android, iOS, Web, Roku, Apple TV, Smart TVs, Gaming Consoles). dcafé is built on a highly scalable and cost-effective serverless archi- tecture for video and audio streaming, live events and virtual linear channels. It is completely cloud redundant, player agnostic, supports a multi-tenant architecture with a built-in real-time analytics dashboard that is unique to every customer and it combines data from the Verizon platform, player analytics, google analytics, firebase and more. dcafé allows customizes busi- ness models with Subscription, Advertising, Transactional, and Freemium packages, and these can also be changed or combined on the fly to adjust to market conditions or special events. dcafé is built to design and execute evolutionary OTT broadcast systems. https://www.dcafe.io/contact-us/ [email protected] twitter: @Dcafe14 https://www.linkedin.com/company/dcafe/
At GeoGuard, we focus on geolocation-based security, location fraud detection and the protec- tion of digital content. As the studio-approved and independently-rated market leader for VPN and Proxy detection, we help a wide range of industries (streaming video broadcasters, content rightsholders, banks, payment processors, etc.) guard against geo-piracy and geolocation fraud. GeoGuard provides a suite of geo-filtering and fraud detection solutions to stop users from spoofing their location. Our software is installed in over 300 million devices worldwide and is integrated at the CDN level, with Akamai, AWS CloudFront and others, to provide fast and easy access to our award-winning technology. www.geoguard.com Sales contact: [email protected] https://www.linkedin.com/company/geoguard/ https://twitter.com/GeoGuard_
www.ottexec.com • #OTTexec Page 9 Gold Sponsors
Limelight Networks Inc. is a global leader in delivering the highest quality online video expe- riences and edge-enabled workflows. Our edge services platform makes knowledge, infor- mation, and entertainment instantly accessible anywhere in the world and accelerates the next generation of real-time, interactive and immersive content. We position your content and applications right next to your customers at the network edge for the most dynamic, real-time interactions no matter where your customers live, work or play. www.limelight.com Contact: [email protected] https://www.linkedin.com/company/limelight-networks/
MEDIAGENIX rank among the top of tech vendors in the international media industry. Custom- ers include public and commercial radio and TV stations, on-demand platforms, OTT streamers, telcos and their service providers. The MEDIAGENIX Broadcast Management Platform WHATS’ON enables media companies to optimise and automate the life cycles of content across multiple channels and services, and drive speed and efficiencies throughout the content supply chain from acquisition over planning, scheduling and rights management to publication and beyond. The solution supports the entire content workflow, or drives content/rights/media/EPG/finance workflows, to strategically run a mix of OTT, VoD and Linear business. www.mediagenix.tv https://twitter.com/mediagenix_tv https://www.linkedin.com/company/103951/admin/ https://www.facebook.com/MEDIAGENIX/ Contact: [email protected]
Distribution of content is a brand-new game. SPACEMOB Studio creates and distributes video content. With relationships in entertainment, OTT and digital media, we help studios, publishers and other content creators find distribution opportunities for their project or series. As filmmak- ers and creators ourselves, we experienced the journey of financing, producing, and distribut- ing our films and content, and it gave us the tools needed to help others get their projects out into the world. Today, our growing catalog of TV-ready content available for distribution across OTT Services includes hit movies, TV series, curated exclusives and original programming from our studio. https://spacemobstudio.com/distribution/ https://www.linkedin.com/company/spacemob-llc/ https://twitter.com/SpacemobStudio/ https://www.instagram.com/spacemobllc/
www.ottexec.com • #OTTexec Page 10 Gold Sponsors
Build or upgrade to a state-of-the-art IPTV / OTT solution that is future-proof, and delivers a superior user experience across all major platforms. We are pioneers in the IPTV/OTT indus- try - with decades of experience, in an ever-evolving streaming industry, Setplex has always maintained its leadership in IPTV/OTT panel software. We continue to invest heavily in R&D to evolve our products, giving our customers a competitive edge. Our goal is to constantly inno- vate, delivering best-in-class software, with the highest quality user experience, and excellence in service and support. https://setplex.com/en/ Sales Contact: (Marc Mulgrum) [email protected] https://www.linkedin.com/company/setplex/ Twitter: @setplex https://twitter.com/setplex
You.i TV is the leader in providing solutions for the Media and Entertainment Industry, to help build market leading apps on screens of all shapes and sizes. Global 500 companies including AT&T, Twitch, A&E and WarnerMedia trust You.i TV to build beautiful engaging video streaming experiences across the most complex and strategic consumer platforms. Discover how you can distribute your brand and content to more viewers in less time with You.i TV. https://www.youi.tv/?utm_source=ott-executive-summit&utm_medium=referral&utm_ campaign=ott-executive-summit-2020 Twitter: @ youi_tv LinkedIn: https://www.linkedin.com/company/you-i-labs/ Contact: [email protected]
www.ottexec.com • #OTTexec Page 11 Silver Sponsors
Amagi was founded in 2008 with a clear purpose of launching new technologies to positively impact the media and entertainment industry. We work with broadcasters, content owners, post-cable networks, vMVPD platforms, and advertisers to manage, move and monetize con- tent, and reach audiences regionally and globally. Amagi was incubated at the Indian Institute of Management Bangalore’s (IIMB) N.S. Raghavan Center for Entrepreneurship and Learning (NSRCEL), and has now grown rapidly to manage 350+ channels across 40+ countries, with sales offices in Los Angeles, New York, London, Singapore, Mumbai, New Delhi, and an inno- vation and operations center in Bangalore. https://www.amagi.com/ Twitter: @AmagiCorp LinkedIn: https://www.linkedin.com/company/amagicorporation/
The Donna Drake Show: Live it Up! is a weekly, 30-minute digital series featuring interviews with celebrities, sports legends, journalists, business moguls, authors, medical and wellness professionals, fashion icons, chefs, non-profits and everyday heroes.Airing in over 25 countries, The Donna Drake Show focuses on topics of hope, motivation and resilience. Donna is an international award-winning artist, writer, producer, actor and influencer. Her show is in its 12th year and has featured over 7,500 interviews in 600+ episodes. www.TheDonnaDrakeShow.com Facebook & Instagram: @donnadraketv YouTube & Linkedin @The Donna Drake Show Live It Up Pinterest: @Live It Up with Donna Drake TV Show
ProConsultant Informatique (PCI) is a company specialized in the development and implementation of business management softwares for the media industry. Since its founding in 1997, PCI has focused on providing workflow solutions that improve productivity for media organizations all around the world. Its solutions, Louise©, Cindy© and Mogador© have proven their robust capabilities, power and flexibility on the market. www.proconsultant.net Social: http://linkedin.com/company/proconsultant-informatique Contact: [email protected]
Synamedia is helping content and service providers around the globe to deliver, protect, and monetize video content so they can win in the age of Infinite Entertainment. eW do that with the world’s most secure and advanced end-to-end open video delivery solution. And we’re trusted by over 200 top operators, broadcasters and media companies. www.synamedia.com Sales contact: Joe Sheehan (Head of Sales for Telco, Media and Web), [email protected] Social:LinkedIn: https://www.linkedin.com/company/synamedia/ Twitter: @SynamediaVideo
www.ottexec.com • #OTTexec Page 12 Silver Sponsors
Trender Research™ is a consumer technology market research firm that combines expert analysis with the voice of everyday people. Our services include market research, strategic consulting, content creation, publications and events. We also run vibrant communities, including the 47,000 member OTT Executive Community. www.trenderresearch.com
Find out more about how our webinar promotion can build brand awareness and generate qualified leads for your business. Webinar Program • Four-to-six weeks of promotion and advocacy • Landing page and lead capture form hosted by Trender Research • Promotion through “OTT Video” and other LinkedIn groups • Tweet campaign via @OTTexec and @BrianMahony • Blog post on TrenderResearch.com and LinkedIn Pulse • Total potential impressions: about two million • Expected leads 50-300
Send inquiries to [email protected]
For more information, contact: [email protected]
ottexec.com/magazine OTT Hits the Fast Lane The Race Is on for the Future of the Industry Crowning a New Content King Arrived—OTT content emerges from the shadows SKY Goes All-In Delivering World-Class Video 4K Content Over OTT Better than Broadcast & Cable? You’re Doing it Wrong Programming Rights in an OTT World A How-to Guide Installing Apps on OTT Devices
Executive Q&A Series Quality of Experience Is “Broadcast-Like” Even Possible? Barbara Ford Grant HBO Facebook Live OTT Monetization David Mendels A Step-By-Step Guide for Brightcove Broadcasters Navigating the New Wave Charlie Dunn Cloud and Virtual Tektronix OTT Case Studies Brenton Ough National Hot Rod Association; Reality Touchstream Media Footprint.TV An OTT Mirage? Israel Drori A Vision For OTT Zixi An Interview with Piksel’s
www.ottexec.com • #OTTexec Page 13 Past Award Winners
Past Winners: NYC 2019
NYC 2015 (Tie)
1st Place 2nd Place 3rd Place Past Winners: NYC 2019 NYC 2015 “OTT Genius”— Chris Wagner, OTT Advisors “OTT Genius”— Brian Balthazar, Scripps Networks “OTT Hero”— Hannah Brown, Fubo TV “OTT Hero”— Rich Antoniello, Complex “OTT Guru”— Erik Tresler, Equifax “OTT Guru”— Rick Howe, The iTV Doctor NYC 2018 NYC 2014 “OTT Genius”— Suzanne Mei, People TV “OTT Genius”— Jean-Michel Planche, Witbe “OTT Hero”— Adam Lewinson, Tubi “OTT Hero”— Amit Ziv, EPIX “OTT Guru”— Greg Bernard, ION Media “OTT Guru”— Steve Harnsberger, NYC 2017 OTT Digital Services “OTT Genius”— JR McCabe, Poker Central Boston 2014 “OTT Hero”— Nick Buzzell, NBTV Studios “OTT Genius”— James Norman, Pilotly “OTT Guru”— Paul Hamm, Endavo “OTT Hero”— Jim Turner, Net2TV NYC 2016 “OTT Guru”— (Tie) Gabriel Dusil, Visual Unity; “OTT Genius”— Kurt Michel, IneoQuest and Jason Thibeault, Limelight Networks “OTT Hero”— Don Wilcox, PBS “OTT Guru”— Roger Keating, Hearst Television
Page 14 November 17th 1) Summit Welcome 10:45am - 11:00am Summit Welcome & Logistics Explanation November 17th Brian Mahony CEO Sponsored By:
2) OTT Industry Scan 11:00am - 11:40am OTT Industry Scan November 17th Market Research Overview
Andrew Hare Steve Nason Mike Bloxham SVP, Digital Research Research Director SVP, Global Media and Strategy and Entertainment
Daniel Gadher Research Manager
www.ottexec.com • #OTTexec Page 15 3) Opening VIP Fireside Chat 11:40am - 12:30pm Opening VIP Fireside Chat November 17th The State of OTT—Industry Thought Leaders Weigh In
Scott Rosenberg Emily Powers David DeWolf SVP/GM of Platform Executive Vice President & CEO Business President and Head North America BritBox
Colin Petrie-Norris Moderator: CEO Brian Mahony CEO
JOIN US DURING THESE SESSIONS! DAVID DEWOLF JENNA WARREN CEO Director - Media Portfolio
17 11:40 - 12:30 18 1:00 - 2:00 NOV AM EST PM EST NOV PM EST AM EST
Opening VIP Fireside Chat: Product Speedcase: The State of OTT- Industry Thought 5 Minute Demos of the Best OTT Leaders Weigh In Technology and Services Featuring David DeWolf Featuring Jenna Warren CEO, 3Pillar Global Director - Media Portfolio, 3Pillar Global
www.ottexec.com • #OTTexec Page 16 4) Choosing the Right Monetization Model 12:30pm - 1:15pm Choosing the Right OTT Monetization Model November 17th SVOD, AVOD, TVOD, etc.
Flixes, FASTs, hybrids...the streaming TV ecosystem is growing rapidly and the pandemic has only ac- celerated consumer adoption. Are the varied services at odds, the so-called “streaming wars”, or all these services and models operating in a continuum? Join us for a lively discussion with industry leaders as we delve into the monetization models (SVOD, AVOD, TVOD), share best practices, evaluate consumer engagement, and discuss emerging trends.
Harold Morgenstern Joseph Wecker Darren Olive SVP, National Head of Chief Technology EVP, Advertising Sales Advertising Sales Officer
Szilvia Kiss Doug Shineman Moderator: Commercial and Chief Revenue Matt Herren Product Lead Officer President
www.ottexec.com • #OTTexec Page 17 5) The Ever-Evolving Experience 1:15pm - 2:00pm The Ever-Evolving OTT User Experience November 17th
The OTT user experience is not only the gateway to content choice, but also largely drives consumer satisfaction with any service, new or old. Hear from the experts at designing and deploying UX—what are the trends, the opportunities, and the pitfalls. How is UX changing this year now that so many con- sumers are trapped at home? Are we making up for lost time socializing in real life by watching videos together? What is it about OTT that allows consumers to engage in ways that just weren’t possible with traditional TV? We’ll answer these and other key questions in this expert discussion.
Bernarda Duarte Richard Z’Graggen Stephen Hodge VP of Business UX Strategy CEO Development
Thomas Schaeffer Ned Lerner Moderator: CEO CEO Chris Wagner Managing Director
6) Trender Panel #1 2:00pm - 2:30pm Trender Panel #1 November 17th “Content Discovery”— How do Consumers Choose What They Watch? Moderator: Brian Mahony CEO Sponsored By:
www.ottexec.com • #OTTexec Page 18 7) Perfecting Search & Discovery 2:30pm - 3:15pm Perfecting Content Search & Discovery November 17th (Via AI, Recommendation Engines, Social, etc.)
You can have the best content in the world but if people can’t find it your service is doomed. Content discovery is such a delicate balance of art and science. Designers are using AI, recommendation engines, even social media to attract eyeballs and direct them to content that best matches their interests, their past behavior, even their current moods. How can we best tailor an experience to give viewers what they want while still introducing them to new content they don’t know they want (yet)?
Rose Adkins Stuart Shapiro Jason Cohen Founder & CEO CEO/Founder CEO
Virginia Juliano William Sager Moderator: CEO & Founder CEO and Founder Rick Howe The iTV Doctor
The iTV Doctor
www.ottexec.com • #OTTexec Page 19 8) Keynote Conversation #1 3:15pm - 3:45pm Keynote Conversation with Evan Shapiro November 17th “The New Shape Of The Media Universe”— How Streaming TV Is Intertwined with the App Store, Gaming, Audio, Connected Devices, Social Media and the Battle Between AVOD and SVOD
Evan Shapiro Evan Shapiro is an Emmy and Peabody Professor of TV and Media Award winner, having produced or created Studies & Emmy Award more than 150 television series, specials, Winning Producer, NYU documentaries and podcasts, including Stern School Of Business / Portlandia, Comedy Bang Bang, Maron, Fordham University National Lampoon Radio Hour Podcast, The Roast Of Your Teenage Self, Dinner For Five, Please Like Me, Take My Wife, Bajil- lion Dollar Propertie$, Shrink, Trapped In The Closet, Harmonquest, Laurie Kilmar- tin’s 45 Jokes About My Dead Dad, Doug Stanhope’s No Place Like Home, Jospeh Gordon Leavitt’s HitRecord, Fortitude, Carlos, My Brother My Brother & Me, Brick City, This Film Is Not Yet Rat- ed, and Funny Women of A Certain Age.
He is a Professor for TV and Media at NYU/Stern School Of Business and for Media Studies at Fordham University, a sought-after guest speaker for conferences and universities, as well as a frequent guest writer for publishers such as Huffington Post, Deadline and The Wrap, where he has made some rather bold predictions about the future of the media and entertainment industry, many of which have come to fruition. He is also an in-demand lecturer for companies and govern- ment agencies about Generation Y and Generation Z.
www.ottexec.com • #OTTexec Page 20 9) Reel Them In!
3:45pm - 4:30pm Reel Them In! November 17th Best Practices for Marketing and Viewer Acquisition and Retention
With more and more OTT services launching or being announced this year, how can content channels, apps and distributors draw in more viewers? The cornucopia of content is already making a crowded marketplace more competitive, so how do you attract more viewers and subscribers without breaking the budget. Learn from our experts who have had to find creative ways to build brand, grow their audiences, and retain sub- scribers in the OTT era.
Christopher “CD” Marc Beckwitt Jose Luis Kruyff Dean EVP- Business SVP Americas, OTT & General Manager, Media Development Broadcast and Entertainment, Salesforce Industries
René Santaella Zack Simone Moderator: EVP, Digital & Director of Growth Scott Solter Streaming Media Marketing VP, Business Dev. - OTT, Media & Content
Scott Solter Consulting
www.ottexec.com • #OTTexec Page 21 10) The State of the Art for Video/TV Advertising
4:30pm - 5:15pm The State of the Art for Video/TV Advertising November 17th
According to some research, ad-funded streaming services grow quicker than subscription services. For some types of content, or when the limit for subscriptions is reached, consumers might find it accept- able to watch ads. But can the ad experience be less intrusive and still serve its purpose? Can inventions such as pausing ads and targeted advertising create a non-intrusive ad experience for consumers? Or are more interactive ads the way to go in the world of streaming? Are their ways to use OTT technology to better target (and monetize) streaming audiences? A panel of experts from the industry will discuss the latest development in video/TV advertising.
Bill Caudill Charles Johnson Allan Isfan VP of Digital CEO Head of Ads and Media Sales Dynamic Experiences
Ken Ripley Moritz Loew Moderator: Vice President, Head of North Magnus Svensson Ad Sales America Partner, Media Solutions Expert
www.ottexec.com • #OTTexec Page 22 11) Sports & OTT
5:15pm -6:00pm Sports & OTT November 17th A Perfect Match
For some, sports and OTT is a match made in heaven. For one, streaming niche sports gives you global scale. And for the major sports that have been sliced and diced to death with stats and analysis, marry- ing new viewing options with data fans love is the perfect union. Sports is inherently a live experience, but one that fans love to come back to, so all modes of content streaming and VOD distribution can be explored. Finally, sports is ultimately a shared journey of fandom—how can we tap into shared, interac- tive, and social media to optimize the experience for fans?
Mike Suggett Jack Perry Hugo Sharman Head Of Programming CEO CEO and Development
Skip Desjardin Lindsey Ross Moderator: Head of Sports & Director of Rights Chris Wagner Local Content Acquisition Managing Director
www.ottexec.com • #OTTexec Page 23 12) Virtual Cocktails & Networking
6:00pm - 7:00pm Virtual Cocktails & Networking Open Forum November 17th “In the Age of Social Distancing, Will the Theater Experience Ever Be the Same?”
Moderator: Brian Mahony CEO
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www.ottexec.com • #OTTexec Page 24 November 18th 13) Keynote Conversation #2 10:00am -10:30am Keynote Conversation with Gourav Rakshit November 18th “Where Are Your Next Billion OTT Viewers Coming From?”
Gourav Rakshit Gourav Rakshit is currently the Chief Op- Chief Operating Officer erating Officer of Viacom18 Digital Ven- tures. As part of the role he is responsible for driving the growth agenda of the net- work’s digital businesses. Since joining Vi- acom18 Digital Ventures Gourav has built a strong and robust digital ecosystem with VOOT, India’s first and only multi-plat- form kids’ app, VOOT Kids and the re- cently announced VOOT Select. Under his aegis VOOT has witnessed exponential growth with achieving a new viewership benchmark of 100 Million MAU’s, emerging as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year.
Prior to joining Viacom18 he was President and CEO of People Group that owns and operates Shaadi.com. A University of Rochester and IIM Ahmedabad alumnus, Gourav has an in-depth understanding of digital disruption and a proven track-record of envisioning subscription growth. Over the course of 11 years at Shaadi.com, he has been instrumental in building one of India’s most iconic brands and a robust consumer subscription play, while delivering one of the few prof- itable P&Ls in the Indian internet ecosystem.
With over 2 decades of experience in Consumer Technology, IT and FMCG sectors, Gourav start- ed his career with Nestle and took two more stops – Planetasia and Infosys Consulting - before joining People Group. At Planetasia, he had his first brush with the media & tech industry, and at Infosys he successfully led consulting engagements for diverse consumer clients including Apple, Safeway and Wells Fargo.
Gourav has been a leader both on and off-field and is a true sports enthusiast at heart. He has represented school & college teams in football, rugby, cricket, squash, pool and table tennis, cap- taining them in many instances. As a working professional he continues to explore newer avenues to further his sporting passion.
www.ottexec.com • #OTTexec Page 25 14) Keynote Conversation #3 10:30am -11:00am Keynote Conversation with Charlotte Maines November 18th “The Catalysts for OTT Acceleration”
Charlotte Maines Charlotte Maines is the General Manager General Manager, Device of Device Advertising Products for Ama- Advertising Products zon’s bestselling line of Fire TV and Tablet devices. In her role, Maines is responsible for building ad-supported experiences on Amazon devices that make screen time with family and friends more enjoyable. She is focused on helping Fire TV’s more than 40 million active users worldwide discover and watch all the content they love. Maines joined Amazon in 2013 as the launch Product Manager in the nascent streaming enter- tainment organization, leading the go to market and sales strategies for the ﬁrst Fire TV (launched April 2014) and Fire TV Stick (October 2014). After two years managing the Fire TV business, she took on Prime Exclusive Phones, Amazon’s Android phone program which launched the hands- free Alexa experience on mobile. In 2018, she led the launch of the Prime rewards program in Whole Foods Market stores nationwide before returning to Amazon Devices to focus on advertis- ing and monetization strategy. Maines has an MBA from UCLA Anderson and a BA from Dartmouth College. She lives in Seattle with her husband and 2-year-old son, and recently completed her 32nd (and first virtual) mara- thon.
www.ottexec.com • #OTTexec Page 26 15) Creating and Maintaining Killer Apps 11:00am -11:45am How to Create and Maintain Killer OTT Apps November 18th
Creating and maintaining OTT apps is the “tip of the spear” when it comes to viewer engagement. OTT apps and DTC businesses are exploding and creating opportunities for all customers and businesses. Our panelists will talk about the current landscape for OTT app creation, including companies who provide turnkey apps, the difference between an embedded app on a non-proprietary platform and cre- ating one’s own app. Next, we will discuss the demands of OTT app maintenance including OS updates and evolving development platforms. Finally, we discuss OTT app goals and our wish list for killer app dreams.
Andrea Clarke Chris Hall Linda Abrams VP of Global SVP Product Head of Business Dev., Business North America Development
Laura Frankel Jeffrey Harmon Moderator: Director, Interactive Co-Founder & VP Doris Casap Distribution and Marketing Film & TV Exec, HBO Vet Affiliate Marketing Doris Casap
www.ottexec.com • #OTTexec Page 27 16) The Crucial Role of Live Content 11:45am -12:30pm The Crucial Role of Live Content (Sports, News, Shows, November 18th Concerts, Events) for Differentiating Your OTT Service
This year’s pandemic is like nothing we have ever seen before. Other than news, live content like sports, shows, concerts, and events have been hugely affected. Our lives have changed dramatically. What we watch, and how we watch it. Consumers are cutting the cord and moving to streaming now more than ever, and live content is playing a crucial role in the content consumed. What is the value of live content and what role is it playing within the current marketplace? How is live content enabling new OTT busi- ness models for both traditional providers and new innovators? We’ll answer these and other strategic questions in this panel discussion.
Rob Yarin Mark Phillip Kim Hurwitz Vice President, Founder Chief Marketing Content Officer
Brad Samuels Steve Miller-Jones Moderator: VP, Distribution VP, Edge Strategy Doug Pfaff and Solution EVP, Partnerships and Architecture Development
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www.ottexec.com • #OTTexec Page 28 17) Trender Panel #2 12:30pm - 1:00pm Trender Panel #2 November 18th “Skinny Bundles Are Getting Fatter—How Do Consumers Choose and Budget for Video/TV Apps and Services?
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www.ottexec.com • #OTTexec Page 29 18) Product Speedcase 1:00pm -2:00pm 16) Product Speedcase: tech showcase meets speed-dating November 18th 5 Minute Demos of the Best OTT Technology and Services
Jenna Warren Sana Khan Alastair Campbell Director, Media Head of Product Commercial & Product Portfolio Marketing Manager
Marc Mulgrum Loren Wilson Ivan Verbesselt Senior Vice President CEO Chief Product Officer
Jim McNeill Allan Isfan Moderator: Sr. Product Manager - Head of Ads and Brian Mahony Video Dynamic Experiences CEO
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www.ottexec.com • #OTTexec Page 30 19) How to Deliver and Ensure QoS/Experience 2:00pm -2:45pm How to Deliver and Ensure Broadcast-Like Video Quality of November 18th Service/Experience
Reliability and consistency. These are hallmarks of traditional broadcast where service operators have granular visibility into quality and delivery all the way down to the set-top box. But unlike that broad- cast which flows over a managed network, streaming video, often operating over the open internet, struggles with ensuring viewers have a broadcast-like experience. Whether that’s because of variable bandwidth networks or sudden spikes in viewers, streaming providers continue to struggle with QoS and QoE. But, streaming has a secret weapon: APIs. As more streaming workflow technologies are vir- tualized or become cloud based, they are increasingly embracing programmatic approaches to capturing and sharing data which can provide OTT platform operators and other streamers unparalleled insight into the entire workflow from glass-to-glass. In this panel, industry experts will explore the current state of streaming QoS and QoE and talk about strategies, solutions, and technologies to help streaming plat- form operators make better business and operational decisions that will improve the viewing experience at scale.
Srini KA Ahmet Ozalp Damien Lucas Co-Founder Vice President, CTO & Co-Founder Products, Media Division
Mark Myslinski Joseph Wecker Moderator: Broadcast Solutions Chief Technology Jason Thibeault Officer Executive Director
www.ottexec.com • #OTTexec Page 31 20) Build vs. Buy? 2:45pm -3:30pm Build vs. Buy? OTT Tech Platform Experts Help You Decide November 18th
If you are planning on launching a new OTT service or revisiting your technology strategy for an existing service, you’ll want to check out this session where we’ll take a deep dive on the key topics to consider in making build vs buy decisions. Some of the topics we will cover include an assessment of both the strate- gic advantages and pitfalls of creating and operating your own platform, the role of open source, and the challenges in supporting a diverse set of consumer devices. You’ll gain insights from our panel of industry experts from several of the premier OTT platform providers offering solutions covering all aspects of the solution stack (encoding, content management, delivery, players & apps, analytics, and monetization).
Marc Mulgrum Stefan Lederer Ronit Schwartz Senior Vice President CEO and Director, Media & Co-Founder Telecom
Andrea Berry Chris Knight Moderator: Director, Enterprise President, CEO Glenn Goldstein Product Strategy Executive
www.ottexec.com • #OTTexec Page 32 21) Fireside Chat #2 3:30pm -4:15pm Fireside Chat #2: November 18th Content Case Studies: “Putting Out Your Shingle”— Smart Advice for Launching New and Niche OTT Services
Schatar Sapphira Chris Knight Katia Loisel Collier President, CEO CEO Co-Founder
William Sager Donna Drake Moderator: CEO and Founder President/TV Host Brian Mahony CEO
www.ottexec.com • #OTTexec Page 33 22) AV1, HEVC, LCEVC, or VVC? 4:15pm -5:15pm AV1, HEVC, LCEVC, or VVC? Navigating a Multi-Codec World November 18th
New codecs bring decided benefits by way of increased coding efficiency, yet the changes needed in the eco- system for a standard to be practical and usable means, not all can or will be viable. In this panel, we bring together a group of foremost video codec developers and video encoding practitioners to discuss the state of HEVC, VVC, LCEVC, and AV1. This is a unique opportunity to get behind next-generation standards so that you can understand how each technology works in the context of your specific application and use case. In addition to an overview of each standard, and how they fit into common use cases, the panel will share actionable insights into designing and building a multi-codec video encoding stack and how to think about the licensing and legal issues that come with technology today..
Zoe Liu Jan De Cock Fabio Murra Co-Founder & Director of Codec SVP, Product Marketing President/CTO Development and Solutions
Tom Vaughan Moderator: Vice President, Mark Donnigan Strategy President
www.ottexec.com • #OTTexec Page 34 23) The Rise of Social Video 5:15pm -6:00pm The Rise of Social Video for Viewer Acquisition, Content November 18th Creation, Content Discovery, and as a Complimentary (and Competitive) Experience
All types of content services, new and old, are embracing social media to help attract eyeballs and drive viewer engagement. We’ve always looked to social video as a source of user-generated content creation, but in the age of OTT, social video has become a key means for viewer acquisition, content discovery, and as a complimentary and sometimes competitive experience to TV/video watching. Learn from our experts across the worlds of both video and digital marketing to understand how all types of brands can benefit by deploying social strategies.
Peter Chelala Amisha Gandhi Zack Coffman VP, Cross-Platform VP, Influencer CEO & Founder Video Advertising Marketing & Communications
Thomas Ashley Megan Neal Moderator: CEO Vice President of Brian Mahony Social Media & CEO Content Monetization
www.ottexec.com • #OTTexec Page 35 24) Virtual Cocktails & Networking 6:00pm - 7:00pm Virtual Cocktails & Networking Open Forum November 18th Attendees Share Their Cord-Cutting Stories
Moderator: Brian Mahony CEO
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www.ottexec.com • #OTTexec Page 36 November 19th 25) Keynote Conversation #4 10:00am -10:30am Keynote Conversation with Adam Ware November 19th “OTT/TV Portfolio Management in the Age of Streaming— How to Serve Diverse Audiences While Driving Growth”
Adam Ware With over 30 years in traditional and Vice President and General emerging media, Adam’s career has in- Manager—National cluded senior leadership roles at two major Networks and Platform U.S. broadcast networks, several cable net- works and a range of other leading media companies. Ware specializes in launching new network businesses and program- ming ventures with a focus on emerging audiences and platforms. Adam serves as Vice President, GM of STIRR, a new national OTT service focused on live local news and local shows from TV stations, and GM of Sinclair Broadcast Group owned digital broadcast networks CHARGE! and Comet TV. Adam also is SVP, Head of Digital Media and Business Development for Tennis Channel where in 2014 he led the company’s strategic move into subscription OTT with the industry first Tennis Channel Plus service and later developed the sports network’s interna- tional expansion strategy in 2020. Prior to Tennis Channel, Adam launched and spent four years at Mnet, a new TV network for Asian Americans and fans of Asian Pop Culture, where he served as the acting President and CEO. He has also held top-level executive roles at the UPN television network as COO where he oversaw the highly successful series launches of Star Trek: Enterprise, the move of Buffy The Vampire Slayer to UPN and smash hit WWE Smackdown!; at Interactive Corp as EVP - Broadcasting overseeing the distribution for Home Shopping Network; and at the FOX television network as SVP Network Distribution where he helped launch the NFL on FOX, MLB on FOX, FOX Kids Network and the roll out of five new nights of prime time.
www.ottexec.com • #OTTexec Page 37 26) Keynote Conversation #5 10:30am -11:00am Keynote Conversation with Rob Gelick November 19th “Optimizing the Hybrid OTT/New TV World”
Rob Gelick Rob Gelick is the Executive Vice President EVP, General Manager of and General Manager of Streaming Services and Chief Product Officer for ViacomCBS Streaming Services, & Digital. In this role, Gelick leads the major- Chief Product Officer ity of ViacomCBS’ direct-to-consumer En- tertainment experiences and network-based sites, apps and SVOD services, including the CBS All Access subscription service, and oversees the multi-platform experiences of the Viacom-branded networks and Smithso- nian Channel’s digital properties.
Gelick’s purview includes the product, engineering, video, design and development teams across Via- comCBS Digital’s broad portfolio of brands and services, both domestically and in partnership with the international ViacomCBS businesses.
Previously, Gelick was the Executive Vice President and General Manager of CBS Entertainment Digital where he oversaw CBS All Access, the CBS apps, and CBS.com, as well as the CBS Television Distribution Digital businesses. This includes the product, technology and overall consumer experience across multi- ple platforms – the web, mobile, connected devices, social, video and gaming. In addition, Gelick’s team leads the development and production of original digital content to support the CBS Television Network’s slate of shows and special events.
Previously, Gelick was the SVP and GM of Digital Platforms for CBS Entertainment Digital and held the position of SVP and GM of CBS Mobile, where he led up all aspects of the CBS Mobile business across more than a dozen CBS Interactive properties including CBS.com, CBSSports.com, CBSNews. com, CNET, GameSpot, and TV.com; as well as mobile development for The CW and CBS Paramount Television. He also managed licensing of CBS brands on mobile platforms, and oversaw all mobile-related video, advertising, games, alerts and interactive TV initiatives. Gelick joined CBS Interactive in 2008 as Vice President of CBS Mobile, overseeing operations and new business development.
Prior to CBS, Gelick was one of the founding executives at Helio where he envisioned, developed and managed an award-winning portfolio of mobile social networking and media services including the in- dustry’s first MySpace mobile service, the first complete YouTube Mobile offering. Before Helio, Gelick spent eight years at Motorola. There, he was instrumental in the company’s strategic alliance with Apple to bring iTunes to Motorola’s next generation mobile devices.
www.ottexec.com • #OTTexec Page 38 27) The Future of Video Storytelling 11:00am -11:45am The Future of Video Storytelling in an OTT World November 19th (Storytelling Is Not A Choice)
Storytelling is the fabric of human connection. OTT has expanded the possibilities of reaching people through storytelling, by expanding access to entertainment and by expanding opportunities for visual storytelling and therefore, connection. We will discuss our panelists’ role in this expanded storytelling landscape and the goals for their particular audiences - including Broadway/live theatre, shorts, immer- sive experiences, etc. How does the business model impact the reach of storytelling? How do we see greater access for storytellers? We are in an exciting time of “Storytelling Growth”. Won’t you join us?
Eric Keith Bonnie Comley Barbara Ford Grant President CEO Advisor
Erick Opeka Carter Pilcher Moderator: President, Founder/CEO Doris Casap Digital Networks Film & TV Exec, HBO Vet DORIS CASAP Sponsored By:
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www.ottexec.com • #OTTexec Page 39 28) Content that Best Serves Your Audience 11:45am -12:30pm How to Create, License, Curate, and Distribute Content to November 19th Best Serve Your Audience
How can you best create, license, curate, and distribute content to your audience in a market that is constantly changing? Cable subs are declining, DTC services abound, and AVOD services are exploding in usage. It’s not like the old days when we all could rely on a dual, predictable revenue stream and could create great content around predictable budgets. Now we are at the mercy of households purchasing our content directly or the fickleness of the ad market. Given all this, how does a content producer create the best content for their audience? We’ll tackle these and other key questions with the help of our experts.
Benjamin Lister Stefan Van Engen Andrea Zapata Director, Content SVP, Content VP, West Coast Acquisition & Business Programming & Development Acquisitions
Danny Grant Aleena Maher Moderator: Senior Vice Senior Vice President Brendan Canning President, Film & Business & Legal Affairs Co-Founder Strategic Partnerships
www.ottexec.com • #OTTexec Page 40 29) Keynote Conversation #6 12:30pm -1:00pm Keynote Conversation with Tom O’Brien “Creating Business Opportunities Through Content that Meets Viewers Where They Are”
Tom O’Brien Tom O’Brien is the President of Weather President Group, the parent company of The Weath- er Channel television network – America’s Most Trusted TV News Network – and OTT streaming service, Local Now. He also serves as Executive Vice President of Allen Media Group.
As President of Weather Group, Tom leads all television and digital operations for the company, including content production, acquisitions, programming, advertising sales, market- ing, and all related corporate strategy and development. One of O’Brien’s key objectives is to en- sure The Weather Channel remains the top-rated and most widely-distributed weather network in America, and continues to evolve as a media company that serves as the market leader in the dissemination and comprehensive analysis of important and relevant news and weather informa- tion. Consistent with this mission, Tom is driving the development and growth of the network’s OTT platform, Local Now, which provides unique and localized content and serves as an example of how a modern newsroom of technologists and journalists can create a disruptive platform.
Tom O’Brien is a television and digital business leader who successfully operates at the nexus of television, digital, and technology, with a strong track record of driving innovation and growth for the businesses he leads. Previously, Tom was a corporate officer of the Nexstar Media Group, where he lead the digital and revenue growth efforts for the company. Prior to Nexstar, Tom spent 14 years in executive leadership roles at NBCUniversal, including the roles of President and GM of NBC’s flagship station, WNBC, and Executive Vice President & Chief Revenue Officer for CNBC.
Recognized for his work in the industry, Tom received the 2015 Technology Leadership Award from Broadcasting and Cable (B&C) Magazine and was named a 2014 Digital All-Star by B&C. He was honored in 2010 by New York’s City Harvest with their prestigious “Heart of the City” award.
Tom graduated at the top of his class from Syracuse University’s S.I. Newhouse School of Public Communications and the School of Management.
www.ottexec.com • #OTTexec Page 41 30) The Role of Big Data and Analytics 1:00pm -1:45pm The Role of Big Data and Analytics in Understanding Viewers November 19th and Measuring Audiences
Big data means a lot of things in a lot of different industries but for OTT big data means everything. Because the promise of OTT from the beginning was that streaming video matched to consumers would be immensely more measurable. Rather than just amorphous household “subscribers”, we have the op- portunity to have one-to-one relationships with everyone in that home. This opens up a world of possi- bilities, and a world of challenges. Learn from our experts the state of the art of data and analytics and how to measure audiences to maximize profits, and viewer satisfaction.
Andre Swanston Jo Kinsella Gabe Fabius CEO & Co-Founder President Co-Founder
Tim Natividad Marty Roberts Moderator: Head of CEO & Co-Founder Scott Solter Performance VP, Business Advertising Development - OTT, Media & Content Scott Solter Consulting
www.ottexec.com • #OTTexec Page 42 31) Doing Battle with the Content Pirates
1:45pm -2:30pm Doing Battle with the Content Pirates November 19th
We see signs that piracy increases with the pace of cord-cutting and more people turning to online plat- forms. As sports are returning with mostly empty stadiums, streaming platforms take a bigger piece of the distribution. And this opens up even more vulnerabilities to content pirates. How do we fight piracy and is it even possible or always an elusive goal? Is DRM the best protection or will watermarking and other techniques do the job? Listen to a panel of pirate fighters from the industry discussing the latest developments in content protection. Hide your eye patches and parrots please.
Alastair Campbell Olga Kornienko Lu Bolden Commercial Manager Co-founder & COO Chief Revenue Officer
Pascal Métral Avigail Gutman Moderator: VP Legal Affairs, Head Vice President, Magnus Svensson of Anti-Piracy Intelli- Intelligence & Partner, Media gence, Investigations Security Operations Solutions Expert and Litigation
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www.ottexec.com • #OTTexec Page 43 32) Best Practices for Video Content Management
2:30pm -3:15pm Best Practices for Video Asset Content Management November 19th The engine for managing your video library is video asset content management systems. The once linear workflow for content creation, encoding, storage, editing, and distribution has been upset by a more multi-threaded model where content assets get created and sourced, and finally distributed, through a myriad of channels. What role do metadata management and personalization play? What modern methods of tagging are available to best optimize titles across distribution channels so they match the right audiences? Can I manage the “long tail” of niche and old content to give them new life and new sources of revenue? And while we’re at it, let’s talk about ad inventory man- agement and title/audience matching. In this panel discussion we’ll tackle these and other key questions.
Sana Khan Hervé Obed Matt Moore Head of Product Founder & CEO VP Product, Connectors & Apps
Julian Fernández- Carl Segal Moderator: Campón SVP Digital Darren Cross Chief Technology Distribution Chief Business Officer Officer
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www.ottexec.com • #OTTexec Page 44 33) Battle of the Video Devices 3:15pm -4:00pm Battle of the Video Devices November 19th STBs, Smart TVs, Streaming Media Players, Smart Phones... What Wins in the End?
All of the various OTT devices play a crucial role in enabling access to streaming services and providing an optimal user experience to consumers. How are you thinking about content, platforms and con- sumption patterns by demographic, device, and distribution strategy? What devices will dominate the future of video entertainment and how does that change the content mix, production methods/budgets, and your distribution strategy? How do usage patterns and platform preferences-- particularly if mo- bile (phone, tablet and even laptop) becomes dominant-- impact monetization models and methods? Is there a future for STBs (cable, satellite) and if so how will it evolve (IP-based boxes like X1?)? And what about streaming media players /media hubs and SmartTVs? Do consumers prefer all-in-one for their lean back experience? Is this practical given the different lengths of noticeably evolutionary improve- ments of the processor tech vs. the display tech? We’ll tackle these and other key questions as we try to figure out the often fragmented device landscape.
Sarah Eisenberg Tim Armstrong Shikha Arora Strategic Partnerships Head of Digital Founder and CTO Audience and Monetisation
Dan Hurwitz Katia Loisel Moderator: CRO CEO Darren Cross Chief Business Officer
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www.ottexec.com • #OTTexec Page 45 34) Fireside Chat #3 4:00pm -4:30pm Fireside Chat #3 November 19th How DTC (Direct-to-Consumer) Changes Everything
Jennifer Quainton Don Meek Mark Jocson VP, Programming & Chief Content Vice President, Development Officer/GM North Digital Distribution America and Partnerships
Moderator: Rick Howe The iTV Doctor
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www.ottexec.com • #OTTexec Page 46 35) Trender Panel #3 4:30pm - 5:00pm Trender Panel #3 November 19th Brainstorming Their OTT Wish Lists
Moderator: Brian Mahony Sponsored By: CEO
www.ottexec.com • #OTTexec Page 47 36) Closing VIP Chat 5:00pm - 5:45pm Closing VIP Chat November 19th Industry Leaders Crystal Ball—The Future of Broadcast, Cable, and OTT
Francisco Rivera Mark Garner Ivan Verbesselt VP, Distribution & Executive VP, Global Chief Product Officer Strategic Development Content and Business Development
Monica Gonzalez Piriz Scott Ehrlich Moderator: Head of Content Senior Vice-President Brian Mahony Acquisition Growth Networks & CEO Content
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www.ottexec.com • #OTTexec Page 48 37) Awards Presentation 5:45pm - 6:00pm “OTT Genius” and “Best of Show” Awards Presentation November 19th
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www.ottexec.com • #OTTexec Page 49 38) Summit Closing 6:00pm - 6:15pm Summit Closing November 19th
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www.ottexec.com • #OTTexec Page 50 Thank you to our Speakers and Sponsors! Virtual Summit 2020 Gold Sponsors