The 2014 Guide from Shopper Marketing magazine The 2014 Guide to Providers RETAIL & SHOPPER INSIGHTS from Shopper Marketing magazine The 2013 Guide to Providers Featuring these providers: • AUGMENT SHOPPER MARKETING AGENCIES• CATALINA from Shopper Marketing• DIGIMARC magazine CORP. • IBOTTA • MAXPOINT • MERCATUS TECHNOLOGIES • MYWEBGROCER • OWNERIQ • REVTRAX • SCANLIFE • TPG REWARDS • VALASSIS Special Supplement – May 2014 Untitled-1 1 4/10/14 4:56 PM THE 2014 GUIDE TO DIGITAL SHOPPER MARKETING ADVERTISEMENT www.AUGMENTEDEV.com AT-A-GLANCE BETTER NEGOTIATE PRODUCT PLACEMENT WITH RETAILERS THANKS TO AUGMENTED REALITY WHAT WE DO Product placement is key to your brand’s commercial Augment is a mobile app to simulate success. But when the time comes to negotiate this merchandising displays and strategic position at endcaps with the store manager, packaging in their actual size in a sales reps have no choice but rely on a mix of real store, thanks to the mindblowing powerpoint presentations, screenshots, expansive power of Augmented Reality. physical mockups and a lot of imagination. Reps Augment allows sales reps to boost have no way to accurately and easily simulate how sell-in and enables marketing and your displays and packaging are going to look in the design teams to try new designs in store and how much space they will take. It keeps stores with no physical mockups. retailers in the dark, leading to sales ine ciencies and lost opportunities. EXPERTISE We are experts in in-store simulations in augmented reality, with a strong focus on: SIMULATE YOUR DISPLAY & PACKAGING DESIGNS IN REAL STORES • Virtual product placement Augment is a mobile app to simulate displays and • Virtual prototyping packaging in real stores, in their actual size, thanks • Print marketing campaigns to the mindblowing power of augmented reality. During a store walkthrough, and by simply hold- ing their tablet or smartphone, sales reps can place PRODUCTS & SERVICES the life-size display or packaging design where it is • Augment app on iPad, intended to be, capture their in-store simulation, iPhone & Android share pictures with the store manager, get immedi- ate placement approval and close the deal at light- INDUSTRIES SERVED ning speed. Whether you are a brand, manufacturer or agency, Augment is going to drastically improve • Brands your sales and design process. Watch Augment in • Display & Packaging Manufacturers action on augmentedev.com • Agencies BOOST SELL-IN. SAVE MONEY ON PROTOTYPING. MAJOR CLIENTS • L’O ré a l Boost sell-in. Augment is an e cient simulation tool for sales reps to convince store managers, better nego- • Disney tiate in-store visibility for your products, and generate additional revenue. • Smur t Kappa No more physical mockups. Augment allows marketing and design teams to quickly evaluate the visual • Bemis impact of their new display and packaging designs in a real store. Augment speeds up your design and pro- • GoEast duction process, and reduces the need to produce and ship physical mockups. Get started: CONTACT 1. Download the free Augment app on your iPad, iPhone or Android device. Mickaël Jordan 2. Upload your 3D models of displays and packaging on augmentedev.com. You don’t know how to get the Co-Founder & 3D models of your products? Ask your design team, creative agency or manufacturer to upload them Chief Marketing O cer for you. [email protected] 3. Simulate your 3D models in a real store. Print the universal Augment tracker on augmentedev.com. 929.999.1785 Place it on a shelf to simulate your 3D packaging. Or simulate your 3D display on the ground with no tracker at all. Watch a video and learn more on augmentedev.com Augment_2014_vfinal.indd 1 4/7/14 11:06 AM BOOST SELL-IN. SAVE MONEY ON PROTOTYPING. Simulate life size displays and packaging in real stores, in augmented reality. Get immediate design and placement approval during a store walkthrough. Watch a video on augmentedev.com Contact us for a live demo 929 999 1785 [email protected] Test Augment now. Download the Augment app. Select SCAN. Scan this page to simulate a 3D display. Untitled-1 1 4/4/14 11:07 AM THE 2014 GUIDE TO DIGITAL SHOPPER MARKETING ADVERTISEMENT www.catalinamarketing.com AT-A-GLANCE MORE THAN JUST PROMOTIONS. PERSONALIZE YOUR ADVERTISING YEAR FOUNDED 1983 — AT SCALE. Our direct, addressable media networks deliver WHO WE ARE advertising and promotions based on a consumer’s With the world’s largest shopper purchase behavior, resulting in more e ective media, purchase history database driving higher li and greater loyalty. all personalized media across our networks, we drive li and loyalty • Personalized mobile coupons and promotions – In uence shoppers at the shelf through Catalina’s for the world’s leading CPG brands unparalleled mobile commerce platform driving over $1B in CPG retail sales annually. and retailers. • Targeted digital and mobile advertising – Leverage the largest media networks optimized for CPG Brands to drive awareness through integrated, omni-channel media with Catalina BuyerVision®. WHAT WE DO • Personalized in-store digital media – Personally engage over 280 million shoppers with highly relevant Only Catalina knows the evolving media that has an unparalleled 80 percent readership rate. purchase history and individual needs of more than 75% of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, What Makes US Different increase consumption, and stay loyal to CPG Brands and Retailers. Digital Advertising from Catalina targets consumers based on their known purchases and a nity for a particular brand or category—the very same consumers most important for growing your franchise. Targeting consumers in this way helps deliver a higher return on ad spend (ROAS) and minimize the waste EXPERTISE associated with demographics-based advertising. Catalina’s personalized digital media connects shoppers to the Utilizing our personalized digital media networks, and leveraging two years of purchase history on 280 brands we know they want. We million consumers, we target equity messages to consumers based on their purchase preferences. Consum- target consumers with the right ers appreciate our personalized advertising and promotional messages because they’re relevant and speci c behavior-based message when to their needs and wants. As a result, our exposure rate to your target audience is much higher compared to it’s most impactful, via the digital demographics-based targeting, resulting in improved awareness and increased brand equity. channel that’s most likely to reach them—mobile, online, even in With Catalina, you minimize purchase subsidization and reach only the right audiences resulting in the store. increased ROI/ROAS and greater value for your media dollar through: CONTACT Deeper Consumer Insight – We are able to identify your highly loyal con- sumers, as well as those who may be at risk, and those who represent the best Angela Taylor opportunity for you to grow your brand. Executive Director Brand Development 877.210.1917 Unrivaled Scale – Reach up to 280 million shoppers in-store, and millions more online via the largest CPG Digital Media Network in the U.S. Unmatched Mass Personalization – Target consumers individually based on their transaction behavior or their purchase history. Closed-loop Measurement Based on Sales – We deliver insight into the im- pact and e ectiveness of our media programs based on in-store sales, en- abling you to know the true bene t to your brand. Catalina_2014_vfinal.indd 1 4/8/14 2:26 PM GOSSIP MAGAZINE CAT LOVER VEGETARIAN LIQUID EYE-LINER Identify Once, Engage Anywhere Every consumer has their own unique set of buying behaviors, or BuyerGraphics®. It’s our insights into a shopper’s purchase behavior that enable Catalina to personalize the consumer’s path-to-purchase through mobile, online and in-store networks by leveraging the evolving purchase history of more than three-fourths of American shoppers. Engaging the Selective Shopper Study Visit catalinamarketing.com to download your copy of the study and discover how Catalina can help retailers and brands understand shoppers and engage them across multiple channels, inside and outside of the store. Or call 1-877-210-1917 to learn how you can start influencing your customer’s path-to-purchase and drive lift and loyalty for your brand. @catalina Untitled-4 1 4/4/14 11:49 AM THE 2014 GUIDE TO DIGITAL SHOPPER MARKETING ADVERTISEMENT www.DIGIMARC.com/RETAIL Digimarc Applications AT-A-GLANCE • Initiate print-to-mobile and audio-to-mobile experiences • Protect, identify and track digital les YEAR FOUNDED 1995 • Authenticate content and objects • Monitor broadcasts and Internet distribution WHO WE ARE • Manage digital rights Digimarc is a well-capitalized, publicly-traded company with a long • Deter counterfeiting and piracy history of large-scale deployments. • Ensure document security Our world-renowned technology is widely used in television, radio, publishing, government IDs and global currency. Our key technologies are protected by our large, high-quality patent portfolio. WHAT WE DO Digimarc enables brands and retailers to leverage one technology in print, audio, television, and packaging to drive deeper mobile consumer engagement at every touch point throughout a shopper’s journey. MAJOR CLIENTS • Ford Motor Company Our Vision • Costco • Avon All of Digimarc’s solutions re ect a uni ed vision of enriching every life via pervasive, intuitive computing. • US Bank