Report No CD14/16 Eden District Council Executive 9 February 2016 Tour of Britain Cycle Race 2016 - Request for Eden District Council to become a Delivery Partner for the Eden stage Reporting Officer: Communities Director Responsible Portfolio: Communities 1 Purpose of Report 1.1 To agree for the Council to become a Delivery Partner with Cumbria County Council to once again be involved in hosting a stage of the Tour of Britain 2016 over the period 4 to 11 September. 1.2 From 1.1 above to agree to set aside a one off non-recurring growth item to cover the costs set out in the body of the report. 2 Recommendation: It is recommended that: a) The outturn reports on the economic and media coverage derived from Tour of Britain 2015 be noted b) EDC agrees to support the 2016 TOB event as it passes through the district in order to maximise the economic benefits to Cumbria on the same basis as 2015 c) A one off growth item of £46,000 be recommended to Council for inclusion in the 2016/17 budget. This includes the cost of being a Delivery Partner. 3 Report Details 3.1 At the Executive of 7 April 2015 Report No CD31/15 minute E/147/4/15 Members resolved to support the Council becoming a Delivery Partner with the County Council in order to bring the 2015 Tour of Britain to Eden. Executive also resolved to set aside a budget of £46,000 from the Economic Development Budget to cover the cost of becoming a Delivery Partner and other costs including additional staff time. 3.2 The 2015 event was extremely successful not only on a National level, but locally with many communities being involved in activities in their own areas, these ranging from simply decorating the yellow bikes which were placed along the route to staging larger events such as those in Melmerby and in Penrith. 1 3.3 The Aviva Tour of Britain 2015 Economic Impact Report (Appendix 1) contains a number of interesting statistics which support any decision to once again support the event, statistics include: • 50,000 people attended the event in Cumbria • Average length of stay was 1 ½ days • The net visitor expenditure in Cumbria alone was £1,754,559 • The total net visitor expenditure for the whole event was £3,469,773 It has been suggested by the County Council that Eden benefitted to the tune of approximately 75% of the overall benefit of Stage 5. 3.4 A further document the “Media Pack” (Appendix 2) provides independent information on the coverage last year’s event received. The pack which covers stages 3 & 5 in Cumbria, shows the extent of the “Shop Window” offered to Cumbria and Eden through its participation in the event, not only on a National but a truly international level, statistics include: • Stage 1 shown live on ITV 1 • All other stages shown live on ITV 4 • 1 Hour highlights shows each evening • Post Tour review programmes shown 10 days following the event. • Average viewing figures for stage 5 Live 323,000 Highlights 463,000 and repeats 53,000 • 13 TV Broadcasters and 129 Territories with a potential of 116,487,600 • Much more publicity ranging from interviews on Various Radio stations to the general press. 3.5 The exact route for the 2016 event is yet to be confirmed however it is understood that by Eden committing to become a Delivery Partner for the 2016 event that the proposal is for Eden to host a significant section of one of the stages. This offers Eden another opportunity for businesses and communities to become involved in another high profile event and offers a major opportunity to confirm that the County and particularly the District is open for business as usual following the recent devastating floods. 4 Policy Framework 4.1 The Council has four corporate priorities which are: • Decent Homes for All • Strong Economy, Rich Environment • Thriving Communities • Quality Council 2 4.2 This report meets the Thriving Communities corporate priority. 5 Implications 5.1 Legal 5.1.1 Eden District Council will need to enter into a contract with Cumbria County Council to become an official Delivery Partner of the Tour of Britain. Road closures and perhaps town centre closures will need to be arranged. These were arranged in one application in 2015 in association with the County Council. 5.2 Financial 5.2.1 Any decision to reduce or increase resources must be made within the context of the Council’s stated priorities, as set out in its Council Plan 2015-19 as agreed at Council on 17 September 2015. 5.2.2 In addition to the Delivery Partner contribution for the stage there are a number of other costs which would normally fall to the District Council, this list is not exhaustive but the type/areas of expenditure are outlined in Table 1 below. 5.2.3 In 2015/16 the Budget was set at £46,000 costs were carefully managed and as a result the total cost for the event was £29,000 with £17,000 being returned to the Economic Development Budget. From this it would appear that it may be possible to have a lower budget than last year, however as we are to stage a start event which it is felt may require additional funds to stage it is felt that it would be prudent to provide a budget of at least the same level as last year, costs for the event will once again be carefully controlled / managed. 5.2.4 The overall estimated cost of becoming involved in staging the event are set out below: Table 1 Services/elements which EDC would have to meet the Estimated cost of to support a stage of the Tour of Britain Cost/Implications £ Delivery Partner contribution 20,000 Staffing, additional internal staffing from a variety of areas Up to 6,000 may be required during the build up to the event Other services that normally fall to a District Council as part Up to 5,000 of a Tour of Britain stage: • Stewarding:6/8 security staff with qualifications • Voluntary Stewards (up to 50) and their welfare • Town Centre additional street cleaning and public realm • improvements 3 • Liaison with local businesses • Town centre road closures if needed (CCC pay for all • other road closures) • Bus and Taxi route changes • Access/closures to EDC owned and other car parks • Licencing for sales • Dressing of/flowers for podium • Provision of media room Extra local promotional Budget 5,000 Contingency 10,000 Total £46,000 5.2.4 It is not possible to fund this from existing 2016/17 economic development budgets so the funding would need to be a growth item in the 2016/17 budget (to be considered at Council on 18 February). If agreed, then any of the budget not used would go back in to balances and not be available for other purposes. 5.3 Equality and Diversity 5.3.1 The Council has to have regard to the elimination of unlawful discrimination and harassment and the promotion of equality under the Equality Act 2010 and related statutes. 5.3.2 There are no equality and diversity issues associated with this report. 5.4 Environmental 5.4.1 The Council has to have due regard to conserving bio-diversity under the Natural Environment and Rural Communities Act 2006. 5.4.2 There are no environmental issues arising from this report. 5.5 Crime and Disorder 5.5.1 Under the Crime and Disorder Act 1998 the Council has to have regard to the need to reduce crime and disorder in exercising any of its functions. 5.5.2 There are no crime and disorder issues arising from this report. 5.6 Children 5.6.1 Under the Children Act 2004 the Council has to have regard to the need to safeguard and promote the welfare of children in the exercise of any of its functions. 4 5.7 Risk Management 5.7.1 Risk Management is a process whereby attempts are made to identify, actively control and reduce risk to protect the Council. This covers not only the traditional areas of insurance risk but also the organisational risk that the Council faces in undertaking all its activities. 5.7.2 As with any public outdoor event, there will be health and safety considerations covering both spectators and riders. The Tour of Britain is a well - established event and the organisers will be experienced in reducing the possible risks. Eden District Council has staff with experience of delivering public events in partnership with others. 5.7.3 Support for this event will involve staff time which will mean that work priorities may have to change to accommodate the time needed to host a successful event. This will be agreed with managers in advance so existing levels of service will not be adversely affected wherever possible. 5.7.4 The costs outlined in the report are only estimates at this stage as the costs of staging a start are not confirmed at this stage, as a result there is the possibility that they may be higher. However last year a similar figure was set aside for the event with only £29,000 being spent. 6 Reasons for decision/recommendation 6.1 To agree that the Council becomes a Delivery Partner with the County Council of the Eden stage of the 2016 Tour of Britain to be staged over the 4 to 11 September on a similar basis to 2015.