SUMMER 2020 The RegeneratorBrought to you by the Powys County Council Regeneration Team FUNDING | COMMUNITIES | BUSINESS | TOURISM Tourism Recovery Welcome! Marketing Campaign Welcome to the Summer 2020 issue of A tourism recovery The Regenerator, the magazine of Powys communications campaign using County Council’s Regeneration Team. #DiscoverPowysSafely and the Respect, Protect, Enjoy The Regeneration Team is home to Grow in strapline has been designed Powys who promote and deliver the Council’s to encourage the safe return regeneration and economic development of visitors to Powys, and projects to help support the local economy and to extend the traditional improve the quality of life and attractiveness of summer tourism season Powys; Arwain, the EU and Welsh Government into the autumn and winter funded LEADER Programme in Powys, who in support of Powys’ local support organisations to find innovative businesses. solutions to rural issues; Mid Wales My Way who promote and support tourism in Powys; è and Communities for Work+ who provide free MORE ON PAGE 10 support for people who are looking for work or to improve their job prospects. In this issue you can find out about the progress on the Mid Wales Growth Deal, in addition to the plans for Newtown’s new Green Infrastructure project. Arwain Funded Communities for Work+ tell us about the Projects Rise service they offer and how they have adapted to continue to support people safely during this time. to Covid’s We also get to hear from Rachel Lewis and Katie Higginson on their new Challenges roles within the team. Muddy Care and Dyfodol Finally, if you’re looking Cambrian Futures have faced for a new adventure Covid-19’s considerable this year, have you challenges, and with impressive thought about and thoughtful innovation champing? Find out supported their participants, partners and businesses through what it is, and an Arwain this tricky time. supported project that will soon be offering it, in Beili Du’s article. è MORE ON PAGE 2 THE REGENERATOR SUMMER 2020 Funding With much of the Cambrian Mountains ‘closed’ during The project stayed loyal to its commitment of four lockdown, the project liaised with individuals, businesses successive articles in the Ceredigion-based magazine and community groups to gather ideas and information EGO. The impact of COVID-19 meant that only online related to the new ‘pocket guide’. The guide is now on the versions of the magazine were published. However, it Dyfodol Cambrian way to the press and includes information about nature, appears that nearly 500,000 views of these articles have heritage and trails opportunities in the Cambrian Mountains. been achieved to date. Visit the project website to view the People from across the area have contributed to this articles on heritage, trails, nature and dark skies. booklet, identifying must visit nature reserves and heritage Futures provides sites, as well as providing eye-catching images. Look out The project now looks for a copy of the guide on the project website soon. forward to working with businesses and Start Date: communities to roll out comprehensive 01/09/2016 the ‘new’ Gweithio Gyda’n Gilydd/Working Together End Date: element of the work plan. 30/09/2021 Exciting activities involving support to local local producers and retailers, Total Project Cost: innovative development £508,312.68 related to access and recreation, as well as the businesses during COVID-19 RDP Amount: creation of multi-media £406,344.94 promotional resources (Powys 45%, should encourage many in Ceredigion 30% and the tourism industry and Despite the challenges facing so many tourism businesses as a direct result Carmarthen 25%) confirm that the Cambrian Mountains Initiative remains of the COVID-19 pandemic, the Cambrian Mountains Initiative’s Dyfodol committed to the future prosperity of the region. During the lockdown, tourism businesses were encouraged Cambrian Futures project has continued to support local businesses and Match Funding Amount: to dip into a library of images made available by the project communities. Funded via the Arwain LEADER Programme, the project has £101,967.74 team. These were images captured from across the last maintained its contact with as many businesses as possible. three years of the project including summit views, lakes, waterfalls, river valleys and woodlands. These key natural With over three hundred participants and nearly twenty In light of COVID-19, the Dyfodol Cambrian Futures project assets are the ‘constant’ in the Cambrian Mountains communities involved, the project has signposted also sent out nearly 300 postcards to tourism businesses landscape and impact positively on the enjoyment of businesses to support organisations, assisted with queries and project partners, with a reassuring message of hope visitors to the region. FIND OUT MORE regarding financial support and created a pan Cambrian and unity. Many businesses took to social media to say Mountains ZOOM meeting. thank you for this thoughtful gesture. www.thecambrianmountains.co.uk Many tourism businesses welcomed the opportunity to #cambrianmountains air their fears and frustrations regarding the impact of www.facebook.com/VisitCambrianMountains/ COVID-19 on their business and ZOOM meetings allowed www.twitter.com/VisitCambMtns for a clear message to be relayed to local authority officers, www.instagram.com/visit_cambrian_mountains/ as well as key Visit Wales colleagues. Feedback from For more information please contact: the most recent ZOOM meetings indicated that those Dafydd Wyn Morgan 01974 282255 involved appreciated the opportunity to come together as [email protected] one voice and that a collective representation was relayed to key decision makers. Making the most of local talent, the project has acquired a stock of Cambrian Mountains drone footage that it intends to develop into a short film. This stock, already filmed before lockdown, highlights the mind-blowing beauty of the area. It is hoped that businesses will use this short film to entice people to visit the Cambrian Mountains once again and appreciate how incredible this part of the world is. 2 3 THE REGENERATOR SUMMER 2020 Funding Start Date: 01/04/2019 End Date: 31/12/2020 Total Project Cost: Muddy Care £95,000 RDP Amount: Rises to COVID’s £76,000 Match Funding Amount: Challenges £19,000 Muddy Care CIC has responded with care and thought during COVID-19. When COVID-19 caused the outdoor rehabilitation programme to be temporarily suspended, Muddy Care responded with creativity and innovation. All the participants on the Muddy Care long-term mini pilot rehabilitation programme (LTMPRP) have significant participants and support was reduced, reacting proactively What has COVID meant for Muddy Care? chronic conditions; some of them fall into the shielding to the changing needs and wishes of the participants. It Adaptation (which they are very good at), an extremely category, some live alone and some have very challenging is still in place though, in a different and reduced format, busy period (their workload became significantly greater times because of their chronic conditions. but the Muddy Care community are frequently freely during COVID) and re-strategising with innovation and communicating with one another now, without any check creativity, in order to respond to the impacts and needs The CEO of Muddy Care, Claire Lovell, immediately in stimulus, which is so pleasing to observe. But they of COVID effectively. Muddy Care CIC has proved that implemented a daily checking in system (active seven didn’t just set up this daily check in system in response to they are resilient and can react effectively and rapidly to days a week) for all the participants on the LTMPRP, as well COVID-19… changing situations. Their online presence is growing as a support system for staff. Having a chronic condition and will now be a fundamental part of their rehabilitation requires daily management and includes some very …They were looking at the learning theme of ‘how can we mediums in addition to their outdoor rehabilitation challenging periods, regardless of COVID. The CEO knew serve’ at the time they had to stop physical delivery of programmes and delivery mediums. They are also looking the Muddy Care community needed a remote support their outdoor education rehabilitation programme. They at ways they can support people with the long-term system in place until things stabilised. They went from switched immediately to a distance learning mechanism effects of COVID, as well as the wider chronic condition operating five days a week to operating seven days a week and the participants took a lead on the COVID-19 project. community, through the next 2-5 years, as COVID is not from March 11 2020 to July 17th 2020, for a continuous The participants of the Muddy Care LTMPRP started to going away quickly. They have supported their community FIND OUT MORE 128 days. produce vlogs, blogs, diaries, poems and writings, offering to the best of their ability, with the resources they have, and support in the way of tools, advice and other mechanisms their community has expanded, as has their strategic plan. Website: The check in became increasingly important when; to help others with chronic conditions through this www.muddycare.co.uk (a) some participants developed COVID period of change. The participants requested they start They urge people with a chronic condition to visit their YouTube: (b) when participant hospital appointments a YouTube channel too as part of the project, which is website and not to hesitate to contact them. There are www.youtube.com/channel/UCbBXUjGQN- were cancelled growing in viewer numbers as they produce more vlogs. a number of online tools and strategies on the website W23dAw3Fdu3ow (c) when participant hospital appointments occurred They have had several people contact them to say how the now, as a result of COVID, that can help the Welsh chronic (d) when participant mental health support services Muddy Care COVID educational participant project has condition community, regardless of where they live.