VidProMom Video Pursuit Podcast @vidpromom Copyright © 2019 Meredith Marsh | Photo Credit: Cristin Goss, GossBoss Photography Waving The Magic “Binge-Worthy” Wand FIRST THINGS FIRST: a congratulations are in order Yes! Because you recognize something that not everyone does: The power of... video content for marketing, blogging, and attracting a wider audience. So you’re definitely in the right place! But you also know that creating videos takes time and energy! And you’re sick of wasting BOTH on creating content that doesn’t move the needle towards growth and profitability. The goal of this workbook is to TICK ALL THE BOXES of binge-worthy content to ensure that your videos are getting found and being watched by your ideal audience for weeks, months, and years down the road. copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh MY GOAL FOR YOU: Publish video content that gets random viewers to hit the subscribe button and keep coming back for more! And this is even if you don’t have a channel set up, or your channel is old, inactive, and just kinda sitting there. Or if you have videos on your channel but they’re not really attracting new subscribers on a daily basis YET. I say yet because by the end of this workbook, you will be confident in exactly what your next steps are to attract your first (or next) 1000 ideal YouTube subscribers. And the best part is: you will continue to bring in new subscribers every single day, week, month, even years down the road! Sound like your jam? Keep reading... copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh What Successful YouTube Creators have in Common If you are open to learning, growing, and trying new strategies, this workbook is for you. Because the reality is times are changing when it comes to what we think of as “blogging,” or more accurately, content creation and influencer marketing. Things have been changing for a while now, but all of a sudden, look around… ALL social media platforms are now video platforms video content. I’m not just saying that… open Pinterest, Instagram, and they are Facebook, favoring LinkedIn, YouTube (of course), and Twitter. It’s no longer merely images and text on the screen. There are videos everywhere! Short ones, long ones, casual ones, and professionally produced ones. It’s the wild west of video content! copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh What used to work doesn’t work like before… YouTube videos and embedded videos in blog posts are replacing regular search results in Google. Videos on Facebook are even showing up as Google search results now! I want to introduce you to a concept that you have probably (almost definitely) experienced but didn’t realize the power of: The “SAVE ME” Series. If you take a look at some of the most successful content creators on YouTube who create how-to content (ideal for starting a channel), you will see that they often create videos as part of a series… copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh In the examples above, do you see a pattern? Part 1, Part 2, Part 3, etc... These series are SEO optimized and binge-worthy… creating the exact momentum that YouTube’s algorithm is dying to perpetuate. Here are the results from when I published an optimized series years ago: ● New and returning viewers kept coming back for more ● I attracted new subscribers with my SEO strategy (who then binge-watched the series) ● I grew my email list by 500 new subscribers in 30 days just from this strategy And the best part is… these videos are still getting found in search results, being watched, and turning those random viewers into YouTube subscribers. copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh So let me ask you this: if successful YouTube channels are operating this way– creating search engine optimized, binge-worthy content that attracts new subscribers YEARS down the road–why do “just starting out” creators feel like they can just throw their videos up on YouTube with little planning and optimization and think that’s going to work? The truth is, more than ever, you need content that your ideal audience just can’t resist subscribing for. And when you’re channel is new or small, your “SAVE ME” Series is the golden ticket to getting found, gaining subscribers, making more money, and impacting more people with your content, products, and/or services. So if you don’t have many subscribers to even watch your videos when you publish, how do you gain traction on YouTube? You do what I call a “SAVE ME” Series... copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh The Keys to the “SAVE ME” Series The “SAVE ME” Series is the exact framework I walk my client through when launching a new channel or reviving a stagnant one. I also teach this inside of The Search & Rescue Method, but it’s so important for new YouTube creators, I want to break it down for you here in this guide. To create a “save me” series, start with a series of five related video topics. These videos are planned specifically to attract NEW viewers and make hitting the “subscribe” button a total no-brainer . This is the kind of audience engagement that YouTube wants to see and it will grow your channel... copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh This is a way to “launch” a channel that attracts your ideal audience, increases your views, subscribers, and authority. But don’t let the word “launch” scare you away… even if you already HAVE a channel, you’re going to “launch” a “SAVE ME” series of binge-worthy videos that leverage the advantage of YouTube’s algorithm. Common Questions About The “Save Me” Series “What if I have no channel at all yet, ZERO subscribers, and I’m starting from scratch?” If this is your top question, you’d be just like Alexia who said: “I didn’t have a clear focus, and I didn’t really have a YouTube strategy... Video Pursuit has given me a lot of clarity on how to choose a topic and grow my channel. It’s also helped me see that it’s worth it to grow my channel as a blogger...” Even if you haven’t set up your channel yet and you’re at square one with NO viewers, the “save me” series can get instant views on your channel and increase your subscribers, even if you currently have zero. We all start somewhere! copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh “What if I already HAVE a channel, but it seems DEAD?” Michelle wrote to me and said: “I was struggling with setting up my channel correctly, getting views and attracting new subscribers. Since joining Video Pursuit, I changed the way I should go about my strategy and it’s helped me get my channel set up correctly. Now, I am feeling much more confident and I’m getting about 10 new subscribers per week!” And what if you ARE being consistent with your video uploads, AND you’re putting in the time and energy to hit that publish button on YouTube and you’re STILL not seeing new subscribers on your channel every day? Well, you’d be just like Adrienne who was gaining now 15+ new subscribers a day on her channel. But check out what it was like before: “I didn’t know that my channel needed to be really niched down… I was just trying a bunch of stuff without a strategy! Video Pursuit has taught me that I need my YT channel to target a specific audience and use SEO. Now I’m getting views on my videos, I plan to monetize and be approved for YT ads, and I’m getting 15 subscribers a week!” Adrienne learned in just a few short weeks how to create a strategy for her channel that attracts her ideal audience. This is what you will accomplish in this workbook! copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh 3 STEPS TO NAIL YOUR “SAVE ME” SERIES By now you know that launching a YouTube strategy that leverages binge-worthy content is about attracting viewers that keep coming back to YOU as the authority in your niche. It’s about creating something so good, so helpful, and so interesting that hitting the subscribe button and watching every new video you publish is a no-brainer! Here are the steps for nailing your own “save me” series: Step 1: ASK YOUR AUDIENCE Step 2: RESEARCH PRODUCTS Step 3: ALIGNMENT & OPTIMIZATION So let’s break these down in the workbook section, and you can work through each step! copyright © 2019 Meredith Marsh | vidpromom.com | YouTube | FB | @vidpromom on Insta | tweet me @meredithmarsh Step 1: ASK YOUR AUDIENCE Remember the game show Who Wants to Be a Millionaire? Each participant had three lifelines: phone a friend, 50:50, and “ask the audience.” Well this step is kinda like that game show, but this exercise is going to guide you to your first (or next) one thousand YouTube subscribers! You’re not going to do a 50:50 where you’re basically using your best guess at what works on YouTube.