FOR ALUMNI AND FRIENDS OF KELLEY SCHOOL OF BUSINESS AT INDIANA UNIVERSITY KELLEY ALUMNUS BILL GODFREY The man with the Midas touch IU’S SUBWAY GUY Jared dishes out his tale KELLEY FACES ON THE TUBE Anyone look familiar? WINTER 2005 WINTER 2005 VOL.8 NO. 1 KELLEY SCHOOL OF BUSINESS FEATURES ADMINISTRATIVE STAFF DANIEL C. SMITH Fox News Channel executive trumpets leadership 7 Interim Dean The vice president of affiliate sales and marketing for America’s No. 1 cable news channel, Fox News, has given $50,000 over five years to support the John K. Malkin JOHN W. HILL Excellence in Leadership Scholarship. Remembering his own years as an IU student Associate Dean for Research & Operations leader, Malkin will present annual awards to a junior and a senior exhibiting leadership PATRICIA MCDOUGALL through community service or work history. Interim Associate Dean for Academics Kelley alumni break into television 14 ROGER W. SCHMENNER Business grads in television? It’s easy, in fact, to parlay business skills into careers on the Associate Dean for Indianapolis Programs TV screen. Meet a group of Kelley alumni who have learned to face TV cameras with grace and aplomb: an Indy news anchor, a reality show host, a reality show finalist who is a cur- MAGAZINE STAFF rent student, an ESPN2 adventure show host, a tennis channel founder, and a national sandwich-chain spokesman. Executive Editors RICK DUPREE Kelley creates added value for world-class companies 16 Development Six high-achieving world-class companies are improving their performances and thanking creative leaders from the Kelley School for much of this success. Kelley people and pro- MARGARET GARRISON Marketing & Communications grams have added value for Microsoft, Target, Intel, the Scotts Co., John Deere, and 3M. PAUL ROBINS Subway’s Jared serves up moderation 25 Alumni Programs (Interim) Jared Fogle hit the scales at 425 while a Kelley School marketing major. A Subway restau- rant near his apartment inspired the self-directed diet that dramatically changed his life Editor-in-Chief during his junior year, eventually turning him into a national cult hero. In October, Jared told MARGARET GARRISON his fabled story to Kelley’s Indianapolis Alumni Club, whose members also learned of his current visits to school children nationwide as he preaches the gospel of moderation. Photographers JIM BARNETT BILL LITTELL DEPARTMENTS TYAGAN MILLER KENDALL REEVES ROCHELLE REEVES EDITOR’S COLUMN 4 SAM RICHE DEVELOPMENT UPDATE 6 SCOTT SMART TED WATHEN CONNECTIONS 7 BUSINESS BRIEFS 8 Publication Designer RLR ASSOCIATES, INC. ALUMNI NEWS 24 INDIANAPOLIS, IN FACULTY FORUM 28 Printer CLASS NOTES 30 PRINT COMMUNICATIONS DEAN’S PERSPECTIVE 34 INDIANAPOLIS, IN Back cover photo by The man with the Midas touch 22 KENDALL REEVES Even as a child growing up in rural Indiana, Bill Godfrey knew how to make money. His Collecting snow that has fallen in the Old varied careers—from pharmaceuticals to portable toilets to real estate— Crescent, the lifelike sculpture of the late reflect entrepreneurial skills he honed at IU and carried to his current success as Chancellor Herman B. Wells adds warmth a commercial developer near Hilton Head, S.C. Forty years after earning his and quietude to the Bloomington campus. marketing degree as a top-10 senior, Godfrey looks back upon his several worlds of high achievement. (Photo by Bill Littell) KELLEY Published twice each year by the Kelley School of Business. ADDRESS Kelley School of Business , 1309 E. 10th Street, Bloomington, IN 47405-1701 PHONE (812) 855-8489 E-MAIL [email protected] INTERNET www.kelley.iu.edu. A portion of the cost of printing is provided by donations to the IU Foundation. The winds of change It’s a phrase that haunts us in all phases of our lives: The world has changed on us. Whether boarding an airplane, shopping for gifts, or paying our bills, we find ourselves surrounded by shifts in old paradigms that used to be comfortable routines. We have learned to adapt to new ways of doing familiar things to avoid delay or confusion. These winds of change are blowing like a hurricane on public higher education. Some academics are even questioning the future survival of public universities. The publics do not compete robustly against the better-coffered private institutions, whose flexibility in FROM THE EDITOR tuition-setting gives them more fluid resources on faculty, programs, and scholarships. Margaret Garrison The Kelley School of Business understands these challenges. The complex operation of Editor-in-Chief the business school in the midst of relentless competition and financial constraints requires creativity in thought leadership and agility in management. As one step in closing the gap with competing business schools, the school has taken a cue from the very businesses and corporations with whom we collaborate by committing significant resources into the marketing of the school. In short, we have chosen to run the business school more like—a business. And the process is exciting! A full-time marketing director with experience in strategic marketing and marketing research has been brought on board to lead the evolution. As a result, the school is currently engaged in a strategic marketing campaign that will provide overarching guidelines for all programs and departments to follow. A brand position statement will centralize the core messages that flow from all school communications. This positioning statement will drive all of our messages school-wide, allowing us to speak in one voice as we differentiate ourselves from competing business schools yet continue to market strategically to our various—and very different— constituents. A comprehensive campaign will roll out with a flourish in 2005. Kelley magazine, whose four-color covers have landed in your mailboxes for the past seven years, will also undergo change. During December, a large core of the 80,000 In short, we have chosen Kelley magazine recipients were queried through a professional telephone survey about potential changes to keep the magazine relevant and appealing. Results will be to run the business school studied for incorporation into upcoming issues. more like—a business. Additionally, the Kelley School Web site will soon experience a long-awaited overhaul. As part of its commitment to excellence in marketing, the school is acquiring a content management system to bring cohesion and consistency to its Web presence. Its launch this fall will provide upgraded aesthetics, vastly improved functionality, and speedier navigation for Kelley’s Bloomington and Indianapolis Web sites. Changes at top managerial levels are shaping up as well. A national search firm and Kelley School committee are approaching applicants for the position that opened when former dean Dan Dalton stepped down in May. Their selection of a full-time dean will be announced this spring, while the school, meantime, is led by interim dean Dan Smith. In addition, a national search for a full-time alumni programs director is in progress. The winds of change call for us to survive. In this spirit, the Kelley School is positioning itself not only to survive but also thrive. 4 KELLEY WINTER 2005 RECOMMENDED BOOKS & WEB SITES TO EASE THE ASSORTMENT OF TODAY’S INFORMATION CHOICES From Beirut to Jerusalem http://www.btobonline.com by Thomas Friedman http://www.marketing.org This winner of the Booker Prize is an amazing journey into the heart TheseWeb sites provide timely information and news on all aspects of the Middle East conflict—its roots along with all of its negative of business-to-business marketing for both practitioners and edu- outcomes. I found this book to be both heartfelt and beautifully cators among marketing strategists. The information and contacts narrated. Despite the objective and emotionally painful description are used extensively by students in the Business Marketing of the events in the Middle East, it leaves you with a sense of hope. Academy. They identify industry trends, give insightful research into —Shailendra Pratap Jain, Assistant Professor of Marketing cutting-edge B2B marketing strategies, and notify of national and regional events that will keep business marketers current in a very http://www.fita.org/index.hml competitive environment. While a substantial amount of information For international business and marketing trends and news, the is available by merely visiting these sites, more in-depth data— Federation of International Trade Associations’ Web site provides white papers and surveys—require registration and/or subscription. extremely useful insights and information. This site provides free —Fred Roedl, Clinical Assistant Professor of Marketing and access to information for market research, including import and Director, MBA Business Marketing Academy export transactions. —Greg Kitzmiller, Lecturer in Marketing Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success Carolyn 101: Business Lessons from The Apprentice’s by Kevin Freiberg, Jackie Freiberg Straight Shooter This book provides a look at the leadership at Southwest, one of By Carolyn Kepcher, with Stephen Fenichell the companies I use the most to provide my students with Who in the business education world has not watched the reality hit real-life examples. The authors reflect on the story of this innovative show “The Apprentice”? Straight from her experience as chief oper- airline through unlimited access to people and internal “workings” ating officer and general manager for Trump National Golf Club, of the organization.