Are you getting your share of the Asian International Traveler market? U.S.A. Hawaii Guam Japan S. Korea China Taiwan 2021-2022 HOLIDAY CALENDAR www.PacRimMarketing.com | www.PRTech.com January 2021 February 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 1 2 3 4 5 6 ALL 3 4 5 6 7 8 9 7 8 9 10 11 12 13 JP KR CN TW 10 11 12 13 14 15 16 14 15 16 17 18 19 20 JP ALL US HI GU 17 18 19 20 21 22 23 21 22 23 24 25 26 27 US HI GU JP 24 25 26 27 28 29 30 28 31 TW March 2021 April 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 1 2 3 KR HI GU 7 8 9 10 11 12 13 4 5 6 7 8 9 10 US HI GU CN TW 14 15 16 17 18 19 20 11 12 13 14 15 16 17 JP JP 21 22 23 24 25 26 27 18 19 20 21 22 23 24 HI 28 29 30 31 25 26 27 28 29 30 JP CN TW U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 1/1 New Year’s Day US = U.S.A. KR = S. Korea 1/11 Coming of Age Day HI = Hawaii CN = China 1/18 Dr. Martin Luther King, Jr. Day GU = Guam TW = Taiwan 2/11 National Foundation Day JP = Japan 2/12 Chinese New Year 2/12 Korean Lunar New Year MARKET INSIGHTS 2/14 Valentine’s Day • Offices in Japan will be closed 2/15 President’s Day on 12/29/2020-1/3/2021 for the 2/23 Emperor’s Birthday New Year. 2/28 228 Peace Memorial Day • Offices in China will be closed 3/1 Independence Day 3/14 White Day on 2/12-2/18 for the Spring Festival 3/20 Spring Equinox Day (Chinese New Year) Golden Week. 3/26 Prince Jonah Kuhio Kalanianaole Day • Offices in Taiwan will be closed 4/2 Good Friday on 2/11-2/16 for Chinese New Year. 4/4 Children’s Day • Offices in S. Korea will be closed on 4/4 Easter Sunday 2/11-2/13 for Korean Lunar New Year. 4/4 Qing Ming Festival 4/29 Showa Day *office closure dates may vary May 2021 June 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 1 2 3 4 5 CN TW CN 2 3 4 5 6 7 8 6 7 8 9 10 11 12 JP JP JP KR KR HI 9 1 11 12 13 14 15 13 14 15 16 17 18 19 CN TW 16 17 18 19 20 21 22 20 21 22 23 24 25 26 KR 23 24 25 26 27 28 29 27 28 29 30 US HI 30 31GU July 2021 August 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 1 2 3 4 5 6 7 CN 4 5 6 7 8 9 10 8 9 10 11 12 13 14 US HI GU US HI GU JP 11 12 13 14 15 16 17 15 16 17 18 19 20 21 KR HI 18 19 20 21 22 23 24 22 23 24 25 26 27 28 JP GU JP 25 26 27 28 29 30 31 29 30 31 U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 5/1 Labor Day (observed 4/30) US = U.S.A. KR = S. Korea 5/3 Constitution Day HI = Hawaii CN = China 5/4 Greenery Day GU = Guam TW = Taiwan 5/5 Children’s Day JP = Japan 5/19 Buddha’s Birthday 5/31 Memorial Day Tokyo 2020 Olympics (2021) 6/1 Children’s Day 7/23/2021-8/8/2021 6/6 Memorial Day MARKET INSIGHTS 6/11 King Kamehameha Day • Offices in Japan will be closed on 6/14 Dragon Boat Festival 5/1-5/5 for Japanese Golden Week. 7/4 Independence Day (observed 7/5) • Offices in China and Taiwan will be 7/21 Liberation Day closed on 5/1-5/3 for Labor Day. 7/22 Marine Day • Offices in China and Taiwan will be 7/23 Sports Day closed on 6/12-6/14 for Dragon Boat 8/1 Army Day festival. 8/9 Mountain Day • Offices in Japan will be closed on 8/15 Liberation Day 8/13-8/15 for Obon. 8/20 Statehood Day *office closure dates may vary September 2021 October 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 1 2 CN 5 6 7 8 9 10 11 3 4 5 6 7 8 9 US HI GU KR KR 12 13 14 15 16 17 18 10 11 12 13 14 15 16 TW US GU 19 20 21 22 23 24 25 17 18 19 20 21 22 23 JP KR CN TW JP 26 27 28 29 30 24 25 26 27 28 29 30 31 ALL November 2021 December 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 1 2 3 4 JP 7 8 9 10 11 12 13 5 6 7 8 9 10 11 US HI GU 14 15 16 17 18 19 20 12 13 14 15 16 17 18 21 22 23 24 25 26 27 19 20 21 22 23 24 25 JP US HI GU US HI GU US HI GU 28 29 30 26 27 28 29 30 31 U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 9/6 Labor Day US = U.S.A. KR = S. Korea 9/20 Respect for the Aged Day HI = Hawaii CN = China 9/21 Harvest Festival GU = Guam TW = Taiwan 9/21 Mid-Autumn Festival / Moon Festival JP = Japan 9/23 Autumn Equinox Day MARKET INSIGHTS 10/1 National Day • Offices in Japan will be closed on 10/3 National Foundation Day 9/18-9/20 for Japanese Silver Week. 10/9 Hangul Proclamation Day • Offices in Korea will be closed on 10/10 Double Tenth National Day (observed 10/11) 9/20-9/22 for Harvest Festival. 10/11 Columbus Day • Offices in China will be closed 10/31 Halloween on 10/1-10/7 for National Day 11/3 Culture Day Golden Week. 11/11 Veterans Day • Offices in Taiwan will be closed on 10/9-10/11 for Double Tenth 11/23 Labor Thanksgiving Day National Day. 11/25 Thanksgiving Day 12/25 Christmas Day (observed 12/24) *office closure dates may vary January 2022 February 2022 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 1 2 3 4 5 ALL KR CN TW 2 3 4 5 6 7 8 6 7 8 9 10 11 12 JP 9 10 11 12 13 14 15 13 14 15 16 17 18 19 JP ALL 16 17 18 19 20 21 22 20 21 22 23 24 25 26 US HI GU US HI GU JP 23 24 25 26 27 28 29 27 28 30 31 TW March 2022 April 2022 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 5 1 2 KR 6 7 8 9 10 11 12 3 4 5 6 7 8 9 TW CN TW 13 14 15 16 17 18 19 10 11 12 13 14 15 16 JP HI GU 20 21 22 23 24 25 26 17 18 19 20 21 22 23 JP HI US HI GU 27 28 29 30 31 24 25 26 27 28 29 30 JP U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 1/1 New Year’s Day US = U.S.A. KR = S. Korea 1/10 Coming of Age Day HI = Hawaii CN = China 1/17 Dr. Martin Luther King, Jr. Day GU = Guam TW = Taiwan 2/1 Chinese New Year JP = Japan 2/1 Korean Lunar New Year 2/11 National Foundation Day Japanese Golden Week 2/14 Valentine’s Day 4/29/2022-5/3/2022 2/21 President’s Day MARKET INSIGHTS 2/23 Emperor’s Birthday • Offices in Japan will be closed on 2/28 228 Peace Memorial Day 3/1 Independence Day 12/29/2021-1/3/2022 for the New Year. 3/14 White Day • Offices in China will be closed 3/21 Spring Equinox Day on 1/31-2/6 for the Spring Festival 3/25 Prince Jonah Kuhio Kalanianaole Day (Chinese New Year) Golden Week. 4/4 Children’s Day • Offices in Taiwan will be closed 4/5 Qing Ming Festival on 1/31-2/6 for Chinese New Year. 4/15 Good Friday • Offices in S. Korea will be closed on 4/17 Easter Sunday 1/31-2/2 for Korean Lunar New Year. 4/29 Showa Day *office closure dates may vary About PacRim Marketing Group, Inc. & PRTech, LLC, Vector Inc. Group Companies PacRim Marketing Group and PRTech, along with Vector Inc., are committed to helping your organization increase share and spend of the Asian International Traveler market. Our team is a unique mix of multicultural, multilingual, tech-savvy professionals.