See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/320347354 The Relationship between Employer of Choice Status and Employer Branding Article · December 2008 CITATIONS READS 2 68 2 authors, including: Snyman Ohlhoff Cape Peninsula University of Technology 10 PUBLICATIONS 2 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: 1st TESA International Conference View project KPMG International Survey of Corporate Responsibility Reporting 2008 View project All content following this page was uploaded by Snyman Ohlhoff on 18 October 2017. The user has requested enhancement of the downloaded file. JOBNAME: JBMD Part2 PAGE: 1 SESS: 47 OUTPUT: Thu Feb 19 09:46:35 2009 /dtp22/juta/academic/JBMD−08part3/000prelims JOURNAL OF BUSINESS AND MANAGEMENT DYNAMICS (JBMD) Faculty of Business Cape Peninsula University of Technology Volume 2 No 2 December 2008 JOBNAME: JBMD Part2 PAGE: 2 SESS: 41 OUTPUT: Thu Feb 19 09:46:35 2009 /dtp22/juta/academic/JBMD−08part3/000prelims Journal of Business and Management Dynamics First published 2008 Juta & Company Ltd Mercury Crescent, Wetton, Cape Town, South Africa © 2008 Cape Peninsula University of Technology ISSN No: 2070-0156 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publisher. Subject to any applicable licensing terms and conditions in the case of electronically supplied publications, a person may engage in fair dealing with a copy of this publication for his or her personal or private use, or his or her research or private study. See Section 12(1)(a) of the Copyright Act 98 of 1978. Project Manager: Marlinee Chetty Editor: Wendy Priilaid Design and typesetting: Helanna Typesetting Cover design: Jacques Nel Printed and bound in South Africa by Megadigital The authors and the publisher have made every effort to obtain permission for and to acknowledge the use of copyright material. Should any infringement of copyright have occurred, please contact the publisher, and every effort will be made to rectify omissions or errors in the event of a reprint or new edition. JOBNAME: JBMD Part2 PAGE: 3 SESS: 44 OUTPUT: Thu Feb 19 09:46:35 2009 /dtp22/juta/academic/JBMD−08part3/000prelims JOURNAL OF BUSINESS AND MANAGEMENT DYNAMICS (JBMD) CONTENTS Page FOREWORD Professor MS Bayat, Editor-in-Chief and Dean of the Faculty of Business, Cape Peninsula University of Technology v JOURNAL POLICIES v ARTICLES RUGBY AND SOCCER SPECTATOR PROPENSITY TO VIOLENCE: A COMPARATIVE ANALYSIS A Slabbert 1 LEGISLATING ‘‘GOVERNMENT INTERFERENCE’’ IN SPORT: OVERVIEW OF THE NATIONAL SPORT AND RECREATION AMENDMENT ACT 18 OF 2007 LD Naidoo 10 CONFLICT AND PEDAGOGY: MODEL-BUILDING FOR CONFLICT RESOLUTION TRAINING IN MULTICULTURAL SECONDARY SCHOOLS R Haines & L Snodgrass 16 THE RELATIONSHIP BETWEEN EMPLOYER-OF-CHOICE STATUS AND EMPLOYER BRANDING JHS Ohlhoff 28 LEADERSHIP CRISIS IN AFRICA: CONTEXTUALISING AFRICAN LEADERS’ OBSESSION WITH POWER B Mngomezulu 36 CORRECTIONS STRATEGY: HISTORY OF SIGNIFICANT ISSUES IN THE CHANGE FROM THE REHABILITATIVE ERA TO THE PUNITIVE ERA K Wolf 49 A QUALITATIVE ASSESSMENT OF THE INTERACTION BETWEEN TRAINING AND ORGANISATIONAL CHANGE: A CASE STUDY APPROACH EE Smith 55 CONSUMER REACTIONS TO SPORT-EVENT SPONSORSHIP: A CASE STUDY OF THE 2006 CAPE ARGUS PICK ’N PAY CYCLE TOUR B Knott & K Swart 67 A THEORETICAL BASIS FOR MANAGING HUMAN RESOURCES IN TOURISM Z Bayat & IW Ferreira 75 RESEARCHING THE CONTRIBUTION OF FOREIGN TOURISTS TO THE ECONOMY OF THE CAPE TOWN METROPOLE R Abrahams 97 ASSESSING THE MANAGEMENT OF RISKS IN THE EVENT INDUSTRY AND ITS RELEVANCE TO 2010 IN THE CITY OF CAPE TOWN TJ Makda 112 iii JOBNAME: JBMD Part2 PAGE: 4 SESS: 42 OUTPUT: Thu Feb 19 09:46:35 2009 /dtp22/juta/academic/JBMD−08part3/000prelims iv Journal of Business and Management Dynamics (JBMD) A COMPARATIVE STUDY OF HIGH-ALTITUDE TRAINING CENTRES IN SOUTH AFRICA: THE PRACTICALITY OF A HIGH-ALTITUDE TRAINING CENTRE IN THE KINGDOM OF LESOTHO B Parr 130 JOBNAME: JBMD Part2 PAGE: 5 SESS: 46 OUTPUT: Thu Feb 19 09:46:35 2009 /dtp22/juta/academic/JBMD−08part3/000prelims v FOREWORD In higher education, students and lecturers alike often prepare well-meant plans for the year that lies ahead. This may include completing that outstanding Master’s or doctoral degree, preparing a paper for presentation at an academic conference, writing a book or chapter in a book, authoring or co-authoring a publishable article to submit to an accredited journal, registering a research project or continuing with researching their respective study fields for new developments, new initiatives and new cutting-edge theories that will pave the way for lecturers and students to gain the knowledge and understanding needed to survive in an ever-changing and increasingly resources-challenged world. Educators may also plan to revisit their study guides and notes with ideas of improving on their performance in class, presenting paying students with more professional and up-to-date study material, and to attend to a number of in-service training courses to bring about a higher level of personal growth and development. If one considers the background of the real needs of our growing society, and the lack of skills and qualified individuals, then it is imperative that a positive attitude towards research has to be a first requirement for all educators. Such a mindset will result in action that will follow purpose with results that may boggle the mind. The National Research Foundation often laments the dearth of researchers in South Africa. All educators clearly have a responsibility to the country at large – and the people in it and the institutions they work for – to contribute to the research status of higher-education institutions to be at the forefront of research achievements in South Africa. Considering South Africa’s national and international research status, it is imperative that local research outputs are increased dramatically by all educators, which means that each and every higher-education staff member in this country should strive to produce at least one publishable and accreditable research article per year and, if possible, more. The research cause will only be advanced if leadership in higher education encourages and supports their academic and other staff members, including heads of departments, to initiate and organise their staff members into article-writing teams in order to give effect to a broad-based thrust to increase research outputs, initially by joint article-writing efforts, and later individually, which means that research per se will have to be prioritised as an essential function of all academics and educators, and all those involved in higher education. The JBMD is a vehicle for the advancement of research from a multidisciplinary perspective. Academics and other contributors who submit articles for publication in the JBMD will access infinite opportunities for personal growth and development that will also benefit our local higher-education research profiles in South Africa, as well as our international research standings compared to the rest of the world. As the Editor-in-Chief of the JBMD and this December 2008 edition being the last of the year, I wish all academics and researchers a successful academic and research year in 2009. Your research efforts will not be vain. Professor MS Bayat, Editor-in-Chief of JBMD and Dean of the Faculty of Business, Cape Peninsula University of Technology. JOURNAL POLICIES The Journal of Business and Management Dynamics (JBMD) is a peer-reviewed journal of the Faculty of Business at the Cape Peninsula University of Technology in Cape Town, South Africa. This journal is aimed at providing practical guidance and empirical evidence to researchers and practitioners specialising in the business management and humanities fields. The journal provides a communication forum to advance entrepreneurship, innovation, small business management and various disciplines in the humanities, as well as the application of the disciplines in practice. Its JOBNAME: JBMD Part2 PAGE: 6 SESS: 46 OUTPUT: Thu Feb 19 09:46:35 2009 /dtp22/juta/academic/JBMD−08part3/000prelims vi Journal of Business and Management Dynamics (JBMD) aim is the improvement and further development of these fields and it is designed to appeal to both practitioners and academics. A double-blind review process is followed, supported by a national and international Editorial Review Board. Full academic accreditation will be applied for when the requirements have been met. The mission of the JBMD is to publish empirical and theoretical contributions in the form of case studies and conceptual articles. It is envisaged that the JBMD will serve as a platform for presenting information central to the concerns of practitioners and academics. In this manner, research will grow and simultaneously shape theories for future application. The journal is published biannually in June and December by the Faculty of Business of the Cape Peninsula University of Technology. The views expressed in this journal are those of the respective authors. Editorial Review Board Professor V Tanga, Vice Chancellor, Cape Peninsula University of Technology, South Africa Professor A Staak — Deputy Vice Chancellor: Academic, Cape Peninsula University of Technology, Cape Town,