NAAC ACCREDITED ‘A’ Grade Institute by DHE, Govt. of NCT Delhi and Approved by the Bar Council of India and NCTE Reference Material for Three Years Bachelor of Arts Journalism & Mass Comm. Code: 024 Semester – V DISCLAIMER : FIMT, ND has exercised due care and caution in collecting the data before publishing tis Reference Material. In spite of this ,if any omission ,inaccuracy or any other error occurs with regards to the data contained in this reference material, FIMT, ND will not be held responsible or liable. FIMT , ND will be grateful if you could point out any such error or your suggestions which will be of great help for other readers. COPYRIGHT FIMT 2020 Page 1 INDEX Three Years Bachelor of Arts Journalism & Mass Comm. Code: 024 Semester – V S.NO. SUBJECTS CODE PG.NO. 1 03-64 BASICS OF NEW MEDIA BA(JMC) 301 2 65-83 MEDIA RESEARCH BA(JMC) 303 3 84-210 EVENT MANAGEMENT BA(JMC) 305 4 211-249 DIGITAL MEDIA MARKETING BA(JMC) 307 5 250-285 FILM APPRECIATION BA(JMC) 309 COPYRIGHT FIMT 2020 Page 2 BASICS OF NEW MEDIA (301) Online Communication Online communication refers to how people as well as the computers communicate with each other through a computer network and the internet. Being a social animal, humans like to interact with fellow human beings. With the basic necessities of life like food, shelter and clothing, it is equally important to communicate with others. Before electronic media, there were only 2 kinds of communication- verbal and non- verbal communication. But, with the arrival of World Wide Web, there are various methods through which people can now communicate with each other. In today’s time, people are resorting more to online communication than the traditional forms due to its numerous advantages such ass flexibility that it provides for people to communicate across the world’s brought together by the click of a button. Online communication can be documented and thus can be used for future references. Also, it has been known to be of importance especially related to the legal aspects. It certainly saves a lot of time as well since people involved can carry it on while doing things in comparison to the verbal communication where both the parties have to be present. Types of Online Communication Sms E-mails Chats Forums Whiteboards, etc. Advantages of Online Communication Speed and time Online communication saves a lot of time and money. It is much cheaper and quicker to transfer information around. Now, we can communicate with anyone around the world through texts and emails instantly. Job creation COPYRIGHT FIMT 2020 Page 3 Through online communication, one can create new and exciting jobs. Computer programmers, web designers, system analysts, software developers are some of the new opportunities created by information communication technology. Globalization Internet not only got people closer but helped in economic growth. It has also brought down geographical and language boundaries. The universe has become a global village due to information technology Cost-effective It is much cheaper to send an email to another country than making a phone call. Also, online communication has helped to systematize business practices helping businesses to cut down the cost. Improve education sector With an internet connection, it is possible to share computer programs with different generations in different parts of the world. Important information is easily available to any person related to any issue. Business opportunities Information communication technology (ICT) has made it easier for businesses to be automated allowing customers to contact them 24x7. This certainly makes business easier and more convenient. Disadvantages of Online Communication Unemployment Internet has improved many sectors which have resulted in unemployment through outsourcing, redundancies and downsizing. Privacy Privacy problems have emerged since communication become easier. Lack of job security Since technology keeps on changing, job security has become a problem. This basically means that IT experts need to be continuously learning to keep up with the changes if they want to retain their jobs. Overruling cultures COPYRIGHT FIMT 2020 Page 4 While internet has made universe a global village, some cultures have consumed others. For instance- teenagers in western countries have influenced most teenagers in other parts of the world on how they act, dress and behave. Evolution from web 1.0 to web 3.0 The World Wide Web is not synonymous with the internet but is the most prominent part of the internet that can be defined as the techno-social system to interact with humans based on the technological networks. The notion is the techno-social system refers to the system that enhances human cognition, communication and cooperation; cognition is the necessary prerequisite to communicate and the precondition to cooperate. In other words, cooperation needs communication and communication needs cognition. A lot of progress has been made about the web and its related technologies in the past 2 decades. Web 1.0 as a web of cognition, web 2.0 as a web of communication and web 3.0 as a web of cooperation Web 1.0 In 1989, Tim Burners-Lee introduced the first generation of the web which could be considered the read-only web and also as the system of cognition Web 1.0 began as an information place for businesses to broadcast their information to people The early web provided a limited user interactions or content contributions and only allowed to search the information and read it Businesses could provide catalogue or Boucher to present their productions using the web and people could read them and contact with the businesses The websites included static HTML pages that updated infrequently. The prime objective of website was to publish information for anyone at any time and establish an online presence Core protocols of web 1.0 were HTTP, HTML & URL Web 2.0 Web 2.0 was defined by Dale Dougherty in 2004 as a read-write web The technologies of web 2.0 allow assembling and managing large global crowds with common interests in social interactions The users of web 2.0 have more interactions but less control Flexible web design, creative reuse, updates, collaborative content creation and modifications were facilitated through web 2.0 COPYRIGHT FIMT 2020 Page 5 The developers use 3 basic development approaches to create applications of web 2.0- Java Script, XML, HTML, Flex and Google web toolkit Web 3.0 It was defined in 2006 by John Markoff of NY Times Web 3.0 desires to decrease human’s tasks and decisions and leave them to machines by providing machine-readable contents on the web Web 3.0 includes 2 prime platforms- Semantic technologies and social computing environment Semantic technologies represent open standards that can be applied n top of the web. Social computing environment allows human-machine co-operations and organizing a huge number of social web communities It is able to improve data management, support accessibility of mobile internet, simulate creativity and innovation, encourage factor of globalization phenomena, enhance customer’s satisfaction and help to organize collaborations in social web Communication Technology and Society Technology and human life can’t be separated. Society has co-dependence on technology. We make use of technology depending on technology in our daily life and our demands keep on rising. Humans make use of technology for almost everything in today’s life. From travelling, to learn, to communicate, to do business and even to live a comfortable life, we are dependent on technology in every sphere of our lives. Communication is used for numerous purposes. Both organizations and society depends on communication to transfer information. People make use of technology to communicate with each other. Electronic media like tv, radio, internet, and social media have improved the way we exchange ideas which can develop the society as a whole. Communication technology can be used to persuade, inform and entertain the society. Small businesses have also used us concerns. It’s poor application has resulted in the pollution of the environment and it has also caused a serious threat to our lives and the society. This certainly calls for the proper use of technology. The biggest challenge facing people is to determine the type of future we need to have and create relevant technologies which will simplify the way we do things. Attributes of online communication COPYRIGHT FIMT 2020 Page 6 1. Simplicity 2. Economic 3. Flexibility 4. Speed and Availability 5. Accessibility 6. Resource Sharing 7. Security 8. Synergy with other media Video Conferencing Video conferencing is a communication session between two users or a group if users, regardless of their location, while enabling the participants to see and hear each other. It requires special tools that may be hardware defined or software defined solutions for rooms, PCs, mobile devices and browsers. It is a modern high-tech communication tool for increasing business efficiency, optimizing business processes, accelerating decision-making process and saving money on travel. Types of video Conferencing Call one-on-one It involves 2 participants who can see and hear each other, simultaneously. Symmetric video conferencing It involves more than 2 participants who can see and hear each other simultaneously. It is perfect for those meetings that requires maximum involvement of all participants Voice-activated switching All the participants see and hear only the active speaker Role-based meeting There are 2 types of participants’ speakers and listeners while every listener can become a speaker with the permission of the host of the conference. The most appoints the speaker and can remove him from the podium at any time. Video-conferencing for distance learning A special mode that enables the speaker/instructor to see and hear all the students while all the students see and hear only the instructor Streaming COPYRIGHT FIMT 2020 Page 7 It is a conference mode that enables the speaker to broadcast to a wide audience while he cannot see or hear the listeners.