Studia Periegetica nr 2(18)/2017 Sustainable Tourism for Development Studia Periegetica nr 2(18)/2017 Turystyka a rozwój zrównoważony redaktorzy naukowi Yuriy Zinko, Arnold Bernaciak Wydawnictwo Wyższej Szkoły Bankowej w Poznaniu Poznań 2017 Studia Periegetica No. 2(18)/2017 Sustainable Tourism for Development volume editors Yuriy Zinko, Arnold Bernaciak The WSB University in Poznan Press Poznań 2017 Komitet wydawniczy / Editorial Board Przewodniczący / Chair: prof. dr hab. Józef Orczyk Członkowie / Members: dr hab. Władysław Balicki, dr hab. Arnold Bernaciak, dr Piotr Dawidziak, dr hab. Marek Dylewski, dr hab. Sławomir Jankiewicz, Grażyna Krasowska-Walczak (dyrektor Wydawnictwa WSB w Poznaniu / Director of the WSB University in Poznan Press), dr Alicja Kaiser, dr hab. inż. Tadeusz Leczykiewicz, dr hab. Magdalena Majchrzak, Andrzej Małecki (sekretarz / Secretary), dr hab. Ilona Romiszewska, dr Łukasz Wawrowski, prof. dr hab. Stanisław Wykrętowicz, dr Maria Zamelska Rada naukowa / Scientific Advisory Board Assoc. Prof. Alexander Adamovsky (Ukraina), dr hab. Ryszard Asienkiewicz (Polska), dr hab. Stefan Bosiacki (Polska), prof. dr hab. Wanda M. Gaczek (Polska), prof. Brian King (Hong Kong, Chiny), dr hab. Zygmunt Kruczek (Polska), Assoc. Prof. Tatjana Pōlajeva (Estonia), Assoc. Prof. Miroslava Pridalova, PhD (Czechy), dr hab. Ewa Szczepanowska (Polska), prof. Lars Ryden (Uppsala University, Szwecja) Czasopismo umieszczone na liście „B” MNSW, w bazach: Index Copernicus, BazEkon, PBN i POL-Index. Czasopismo recenzowane według standardów Ministerstwa Nauki i Szkolnictwa Wyższego. Lista recenzentów na stronie www.wydawnictwo.wsb.poznan.pl oraz w ostatnim numerze czasopisma z danego roku. Journal included in List B of the Ministry of Science and Higher Education as well as in Index Copernicus, BazEkon, PBN and POL-Index databases. Journal reviewed in compliance with the standards set forth by the Ministry of Science and Higher Education. A list of referees is available at www.wydawnictwo.wsb.poznan.pl and published in the last issue of the Journal each year. Procedura recenzowania / Review procedure www.wydawnictwo.wsb.pl/informacje-dla-recenzentow Redaktor naczelny czasopisma / Editor-in-chief dr hab. Arnold Bernaciak Zastępca redaktora naczelnego / Assistant Editor-in-Chief dr Maria Zamelska Sekretarz redakcji / Secretary dr Alicja Kaiser Redaktorzy naukowi (tematyczni) / Scientific (Theme) editors dr hab. Yuriy Zinko, dr hab. Arnold Bernaciak Redaktor statystyczny / Statistical editor dr hab. Maria Chromińska Weryfikacja abstraktów angielskich oraz tłumaczenie na język polski abstraktów angielskich / English abstracts revised and English abstracts translated into Polish by Grzegorz Grygiel Redaktor prowadzący / Text editor Elżbieta Turzyńska Redakcja, skład i łamanie / Copyedited and typeset by Adriana Staniszewska Projekt okładki / Cover design by Martyna Dawidziak Publikacja finansowana przez Wyższą Szkołę Bankową w Poznaniu Publication financed by the WSB University in Poznań Wersja pierwotna – publikacja drukowana / Source version – print publication Nakład: 150 egz. / Circulation: 150 copies © Copyright by Wyższa Szkoła Bankowa w Poznaniu, 2017 ISSN 1897-9262 Wydawnictwo Wyższej Szkoły Bankowej w Poznaniu ul. Powstańców Wielkopolskich 5, 61-895 Poznań, tel. 61 655 33 99, 61 655 32 48 e-mail: [email protected], [email protected], www.wydawnictwo.wsb.poznan.pl Druk i oprawa / Printed and bound by Zakład Poligraficzny Moś i Łuczak, Poznań Contents Introduction (Yuriy Zinko) ................................................................................................. 9 Marta Malska, Nataliya Rozhak, Volodymyr Rozhak Research on Sustainable Tourism Development .................................................................. 13 Anette Oxenswärdh Collective Learning towards Sustainable Tourism ................................................................ 25 Radosław Knap Sustainable Tourism – Management of Enotourism Supply in Poland ................................... 39 Olga Liubitseva, Maryna Mykhaliuk, Tetiana Mykhailenko, Іryna Kоchetkova Tourism as a Factor in the Sustainable Development of Small Towns .................................... 51 Nataliya Antonyuk, Oksana Krayevska Problems and Perspectives of the EU-Ukraine Cooperation in the Area of Tourism in the Process of Implementing the Association Agreement .................................................. 65 Khrystyna Fogel The Impact of the EU Migration and Visa Policy on the Development of Cross-Border Cooperation in the Field of Tourism between Ukraine and Poland ....................................... 75 The WSB Press Instructions for Authors Submitting Their Contributions ................................ 88 Spis treści Wstęp (Yuriy Zinko) ........................................................................................................... 9 Marta Malska, Nataliya Rozhak, Volodymyr Rozhak Badania zrównoważonego rozwoju turystyki ........................................................................ 13 Anette Oxenswärdh Uczenie się zbiorowe drogą do zrównoważonego rozwoju .................................................... 25 Radosław Knap Turystyka zrównoważona – zarządzanie ofertą enoturystyczną w Polsce ............................... 39 Olga Liubitseva, Maryna Mykhaliuk, Tetiana Mykhailenko, Іryna Kоchetkova Turystyka jako czynnik zrównoważonego rozwoju małych miast .......................................... 51 Nataliya Antonyuk, Oksana Krayevska Problemy i perspektywy współpracy między Unią Europejską a Ukrainą w sferze turystyki w ramach realizacji umowy o stowarzyszeniu ....................................................................... 65 Khrystyna Fogel Wpływ polityki migracyjnej i wizowej Unii Europejskiej na rozwój współpracy transgranicznej w dziedzinie turystyki między Ukrainą i Polską .................................................................... 75 Wymogi edytorskie Wydawnictwa WSB w Poznaniu dla autorów ........................................ 87 Introduction This issue of “Studia Periegetica” contains articles presented at the International Conference for Teachers of the Baltic University Programme on “Sustainable Tourism Development in the Border Regions” (19-23 March, 2017, Zhovkva, Lviv Region, Ukraine). The Conference was one of the first academic events in Ukraine that were held as part of the Year of Sustainable Tourism proclaimed by the United Nations. The Conference was attended by representatives of edu- cational institutions from Sweden, Poland and Ukraine, as well as members of environmental organizations, conservation institutions and local government bodies of the Lviv region. The publications reflect main problems addressed at the Conference, in particular theoretical and methodological aspects of sustain- able development and sustainable tourism, practical questions of implementing elements of sustainable development into various forms of tourism, as well as Ukraine’s policy in the context of European and cross-border tourism. The introductory article entitledResearch of sustainable tourism development, written by Marta Malska, Nataliya Rozhak and Volodymyr Rozhak from the Ivan Franko National University of Lviv, is devoted to theoretical aspects of sustaina- ble development and international initiatives on its implementation in various spheres. The authors focus on main provisions and aspects of sustainable tourism with a detailed analysis of its natural resources and social components and analy- ze the implementation of sustainable development in tourism industry. The article by Anette Oxenswärdh from the Stockholm University, entitled Collective Learning towards Sustainable Tourism, addresses educational and orga- nizational aspects of sustainable tourism. It centers on the question of how col- lective learning can be used to incorporate sustainability in tourism activities. The study emphasizes the organizational process of collective learning by organizers of tourism activities. It is stressed that learning processes in tourist organizations contribute to their sustainable development. 10 Introduction Problems of introducing elements of sustainable development in gastrono- mic and urban tourism are discussed in the articles by Radoslav Knap from Paweł Włodkowic University College in Płock and by Olga Liubitseva with co-authors from the Taras Shevchenko National University of Kyiv. In addition to discussing their particular themes, the authors provide a detailed analysis of methodological studies in the field of sustainable tourism and ecotourism. In his article entitledSu - stainable Tourism – Management of the Enotourist Offer in Poland, Radosław Knap analyzes offers of visiting wineries in Poland, including attractions of wine-growing areas, wine-tasting, and educational and demonstration activities. It is emphasi- zed that enotourism in Poland is gaining popularity, and therefore the quality of service provided to participants of wine tours is becoming extremely important. A group of authors supervised by Prof. Olga Liubitseva analyzes the histo- rical and cultural potential of Ukrainian small towns for purposes of educatio- nal and cultural tourism in the article entitled Tourism as a factor in sustainable development of small towns. The authors highlight the special role of tourism for the socioeconomic development of small towns with a prominent historical and cultural heritage and recreational opportunities, proposing ways of using theore- tical, methodological and technological