111264.qxd:Layout 1 4/5/11 9:30 AM Page 1 m a h • t n e … (with a) (one)… B • a dish best served cold n h E o E • J y Sweet Revenge b Up Hatco’s • y Greenwich Village, New York, USA h p • a r g o t ® • arlo Scott always wanted her own business – but it o TRADE EXHIBITIONS M h p A Newsletter for the Foodservice Industry from 100% Employee Owned – Spring 2011, No. 39 • took years before she would realize that that business e g would be New York’s first (and, so far, only) cupcake, beer, and wine bar. “Luckily a long n Wall Mounted • e April 2011 v M April 2011 ® e M and frustrating path in the corporate world had provided me with two important necessities: R Breakfast, Lunch, and Dinner in the “Big House” • t strategic marketing skills and a desire to leave.” After nearly two years of late-night and e e • • Seoul Food & Hotel 2011 w weekend baking for friends, she opened the doors to her Sweet Revenge in July 2008. S Thermo-Finisher by David Rolston April 26 - 29 • It’s now one of the most unique and best-known bistros in NYC’s West Village. President and CEO I Korean International I hen your appetizers, soups, or entrees demand a “finishing touch” • “At first, the restaurant had a split personality: coffee and cupcakes W Exhibition Center that’s just right, call on the quality and versatility of Hatco’s Wall • by day; cupcakes, beer and wine by night.” Within a couple of Seoul, South Korea Mounted Thermo-Finisher! • months, Marlo realized the common thread: “Customers sought both sweets and drinks for the same reasons – indulgence; a getaway Plate-activated technology combines with instant-on heat to melt cheese The Wall Mounted Thermo-Finisher’s brackets attach easily and safely • from the everyday. So, I took it one step further and started pairing the cupcakes with faster than ever on sandwiches, prepare appetizers, and much more, to any heat-protected wall, and provide a convenient flue bypass system. n May 2011 o • May 2011 s i r T specific wines and beers.” The unique concept of pairing, for example, a pumpkin spice before! The actuator-controlled rack system turns up the heat to Or, if you prefer, a countertop conversion kit is available as an accessory. T t seems a stretch to jump from bread and P e Kids t • I cupcake with an Italian Pinot Grigio, took off as soon as the menu was debuted for customers. a customizable pre-set temperature, turning off when the product is And bring a bit of color to your kitchen with side panels available in a t • HOFEX water to pancakes and peanut butter. But, S • removed. This can save up to 50% in energy costs over common gas powdercoated Designer colors of Black or Warm Red to accent the m “I know I make a damn good cupcake and have amazing imported beers and wines. I’ve o if you trace the history of the foods served s May 11 - 14 rom birth to about age18, they define l fired models which run constantly. The Wall Mounted Thermo-Finisher Thermo-Finisher’s stainless steel construction. F o • F always been focused, but I’ve also kept an open mind about the evolution of my business a major portion of your life. Then they to prisoners, from the twelfth century into the f Hong Kong Convention & is also available with bottom heating elements to add a new dimension o y • based on what my patrons want.” In the fall of 2010, she expanded her weekend menu Now you can save counter space and energy while preparing your are gone. But sometimes they come back. twenty-first, that’s just what you’d find! The s e Exhibition Centre t in rethermalizing products, searing meats, or melting cheese. r to meet the neighborhood demand for a unique brunch spot – and she’ll soon roll out a new product for a table presentation that “finishes” on a “high” note. For first larger-scale prisons were built to house u • o Hong Kong The relationship between parents and c o lunch menu to help herself “stay busy all day” during the week. adjustable t W The Thermo-Finisher’s three bays of instant-on heat are more information on Hatco’s Wall Mounted Thermo-Finisher, contact England’s criminals – those convicted of o W • Booth #1B-622 children – at any age – is a continuously h in element output and plate height, as well as offering removable your Hatco representative, or visit www.hatcocorp.com today! I anything from misdemeanors to murder – P • Marlo believes in the old adage that “living well is the best revenge.” evolving and generally unpredictable dividers to accommodate larger pans and products. 6 during the reign of Henry II, and their operation • National Restaurant Loving what you do in a career you never saw coming? Well journey. It is a process of mutual education, • and intent remained largely unchanged for in Folsom, California, is Association Show that’s just the icing on the cupcake. For more information, see shared joys, frustration, and, most • I nearly 700 years: dirt beds and strict rations. relatively similar to serving May 21 - 24 www.sweetrevengenyc.com. importantly, love. As the parents of two • In the eighteenth century, however, the social other large populations, such as schools and Chicago, IL, USA young men – one currently in college and O 4 cupcakes theories of Jeremy Bentham changed the focus hospitals. The most efficient way to cater to O Makes 2 • pcakes Booth #2408 Pure Cu the other about to graduate high school – edients: of prisons from mere housing to rehabilitation, large crowds is, and perhaps always will be, • Ingr my wife, Kay, and I have done our best to Buttercream frosting and the modern prison system was born. cafeteria style. “There are some big differences Cupcakes provide the encouragement and guidance • /4 cups (296 ml) unsalted butter, • Thaifex - World of (237 ml) unsalted butter, 1-1 (Interestingly, America’s first “penitentiary” from other cafeterias, though,” explains Laurie 1 cup room temperature that will hopefully assist them in making room temperature • Food ASIA l) vegetable shortening was built in Philadelphia in 1790 – and Maurino. Laurie is the Departmental Food l) sugar 6 Tbs (90 m the right life choices. Along the way, we 2 cups (473 m s’ sugar comes from the Quakers who founded it upon • May 25 - 29 10 cups (2.36 liters) confectioner Administrator for the entire California 5 extra large eggs have come to appreciate the lesson that 2 cup (118 ml) milk the belief that self-examination and penitence Department of Corrections and Rehabilitation H IMPACT Exhibition Centre ising cake flour 1/ H • 3 cups (710 ml) self-r all parents learn: your children are 2 Tbs (30 ml) vanilla extract Bangkok, Thailand 1 cup (237 ml) buttermilk were the keys to a reformed life.) (CDCR). She plans and oversees menus for • (preferably Mexican) individuals, separate and distinct from 5 ml) Mexican vanilla extract 33 prisons including Folsom and San Quentin – 3 Tbs (4 their parents and have their own interests Today there are more than 2.5 million people • Demerara sugar, for sprinkling and as she points out, “It looks a lot like what and talents. In our case, our older son, in the American prison system, and every one • Instructions: you see in the movies, with some subtle but ted with a paddle attachment, beat together Alex, is studying to be a classical of them is entitled to – and receives – three Buttercream frosting: In the bowl of an electric mixer fit important differences.” • nd vanilla, continually beating to r and shortening. Add sugar slowly, followed by milk a trombonist, while his younger brother, nutritional meals per day. It’s a challenge to S butte S • combine. Set aside. Kyler, is considering a career in video serve – and sometimes, to eat – but it sure One of those differences is the anonymity nty-four 5-1/2" by 5-1/2" (14 cm by 14 cm) beats a slice of bread and a tin cup! maintained between the prisoners serving the • s: Preheat oven to 325°F (162°C). Cut out twe game design. Yet as different as both are Cupcake d muffin cup so the edges ent paper. Fit each square of parchment into a standar from each other, there are commonalities food, and those receiving it. Laurie talks about ed t Reques ce vi er S n ur uares of parchm Ret • sq Hittin’ the Chow Line stick out from the muffin cup; set aside. that they share as members of our family the need for cutting down on favoritism: “It’s • Perhaps unsurprisingly, the logistics of serving achment, beat butter until softened. With In the bowl of an electric mixer fitted with a paddle att and of society. a blind service – pre-loaded trays are passed A S U the 5,000 or so inmates at Folsom State Prison • ined. Change to low speed on medium, add eggs and sugar; beat until well comb the mixer prepared muffin cups Please see “Big House” on page 4 0500 53234- WI waukee, l e parts, alternating with buttermilk. Stir in vanilla. Fill Mi Younger parents especially tend to • and add flour in thre nsfer r muffin tins to oven and bake for 20 to 25 minutes. Tra overestimate the amount of influence 340500 ox B . .O three -quarters full with batter.