Promotion of Tobu Group Medium-Term Business Plan November 15, 2019 TOBU RAILWAY CO., LTD. Promotion of Tobu Group Medium-Term Business Plan Status of Progress on Medium-Term Business Plan 1. Progress on Medium-Term Business Plan (1) Unification of Asakusa/Tokyo Skytree Town area ・・・・・・・・・ P3 - 6 and preparations for making Tokyo 2020 a success (2) Becoming a railway line to which people want to move and stay ・・ P7 - 9 (3) Hotel business ・・・・・・・・ ・・・・・・・・・・・・・・・・・・ P10 (4) Inbound ・・・・・・・ ・・・・・ ・・・・・・・・・・・・・・・・ P11 (5) New initiatives for further expansion of profits ・・・・・・・・・・・ P12 (6) Creation of new tourist attractions ・・・・・・・・・・・・・・ P13 in collaboration with local communities 2. Three Pillars of Management Strategy ・・・・・・・・・・・・・・ P14 - 16 All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 1 Promotion of Tobu Group Medium-Term Business Plan Progress on Medium-Term Business Plan Period covered by Medium-Term Business Plan Plan FY2017 FY2018 FY2019 FY2020 FY2021 and later Maximization of revenue through revenue of Maximization focused investment in key areas key in investment focused Development of Kitajukken River waterfront space ●Opening of facility Asakusa/Tokyo (under elevated railway) Skytree area Sumida River ●Completion pedestrian bridge Construction of ●2018.2 ●Opening of hotel Nikko/Kinugawa THE RITZ-CARLTON NIKKO Construction commenced ●2018.11 ●Restoration area SL operations ●2017.8 SL launch of operations Launch of second SL restoration complete Promotion of redevelopment project Ikebukuro area for west exit of Ikebukuro Station Discussion/coordination with area stakeholders/government officials for promotion of redevelopment Urban planning decision Ginza/Yaesu/Coastal Construction of AC Hotels ● 2018.3 ●Opening of hotel area by Marriott Tokyo Ginza Construction commenced through further cultivation of businesses along along businesses of cultivation further through Introduction of seating service Launch of operations for Hibiya Line through trains Improvement of value along railway lines lines railway along value of Improvement Improvement of Expansion of express operation Completion of double-track line between transportation ● Mutsumi and Sakasai, expansion of sections on URBAN PARK Line express operation sections services Introduction of new limited Launch of express for sightseeing operations railway lines railway Construction of Wakoshi ●Construction ●Opening of ●Opening of Facility development south exit station building commenced station building hotel Opening of Shinkoshigaya Opening of ● Opening of centered on stations ●Kitasenju ● VARIE Renovation ●Soka VARIE 2 ●Tokiwadai Station Station store/building plan renovation Kitasenju South center zone of 4F/5F North Exit stores Exit stores Shimizu-koen ● Completion of Condominium/ ●Completion of Completion of ●Completion of Solaie Completion of ●Completion of Solaie Provision of ●detached houses Solaie Katsushika ● Solaie Soka ●Solaie City The Gran Nagareyama detached houses (2017-2020) Solaie Narimasu Kosuge Matsubara City Nagareyama Otaka no Mori Park/The Garden luxurious Terrace Otaka no Mori Opening of Solaie I’ll Opening of Solaie I’ll ●Opening of Soka-city Takasago rental condominium Rental condominium ● ● lifestyle services Shimoakatsuka Nerima Kitamachi ●Opening of Shingashi Ekimae housing complex ● ● ●Opening of Kitasenju ●Opening of Hikifune Opening of Shin-Funabashi Opening of Shin-Funabashi Opening of Iwatsuki Child-raising/senior care childcare facility ● rental housing for Establishment of childcare facility childcare facility ●Opening of Minami-Sakurai childcare facility senior citizens lifestyle services childcare facility Group point Launch of new Group point Multifaceted development ●Opening of Expansion of Asakusa/Kawagoe the hotel business of hotels ●Sapporo rebranding ● Establishment of Further promotion of Group inbound activities Inbound initiatives Inbound Asia Sales Branch All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 2 Promotion of Tobu Group Medium-Term Business Plan Creating No. 1 tourist destination in Tokyo by unifying Asakusa/Tokyo Skytree Town area Sumida Park/ Waterfront development Tokyo mizumachi Roadside commercial facility consisting of unique stores and a hostel, taking advantage of 12 stores (goods, food and waterfront and park environment drink, etc.) and hotel Commissioning entity: Sumida City, Tokyo Creation of liveliness through operation by private businesses (planned for FY2021) General stores with casual atmospheres Stores facing Sumida Park New spot centered on sports Sumida Park Tokyo Skytree®/Asakusa pedestrian connecting bridge Sumida River Walk Community hostel creating liveliness (Tentative name) Wise Owl Hostels Strong promotion of area town development (such as area management) SportsNew studio/café town where bridge, under elevated railway, park, and waterfront area are integrated Shortest connection between Asakusa and Tokyo Skytree Town Spring 2020 Opening All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 3 Promotion of Tobu Group Medium-Term Business Plan Tokyo Skytree contributes to excitement of Tokyo 2020 Promotions to ensure success ■Continued PR for Tokyo 2020 ■Related events at Tokyo Skytree Town, including events to mark two years until Olympics ■Invitations to overseas media to come and cover TEMBO DECK Strengthening of inbound sales capabilities PR for Tokyo 2020 (laser mapping/special lighting) Tokyo Skytree Number of inbound visitors (estimates) ■Strengthening of online sales through overseas OTAs (1,000 people) 1,600 ■Strengthening of communications and advertising 1,400 targeting China and other countries 1,200 ■Expansion of sales locations at airports and other travel 1,000 hubs 800 600 Aim for dramatic increase in inbound Further 400 visitors on occasion of Tokyo 2020 1 facility 14 facilities expansion 200 (End of FY2018) (2019.10) in future 0 FY2015 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 Aiming for 4.5 million visitors to Tokyo Skytree All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 4 Promotion of Tobu Group Medium-Term Business Plan Our initiatives during Tokyo 2020 (effective utilization of land in Ariake) Volleyball Ariake Coliseum BMX/ Skateboarding Gymnastics Ariake Ariake-Tennis-no-mori Station Planned site of Tobu Ariake Field Tobu Ariake Field Tennis 10 events to be Connecting Increase convenience of spectators held nearby both areas at Tobu Ariake Field Narita Airport Direct To tourist spots along Asakusa/Tokyo Skytree Town area railway lines and areas Directions all over Japan Haneda Airport Tokyo Skytree Town Asakusa Making working-class culture and Tokyo Skytree a symbol of Tokyo and Japan All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 5 Promotion of Tobu Group Medium-Term Business Plan Preparing an environment for taking in visitors for Tokyo 2020 • Renovations at four stations nearest to venues Improved • Promotion of multilingual support convenience (Ticket machine guidance in 8 languages, English conversation classes, etc.) • Promotion of smooth business, etc. Renovation at Kitakoshigaya Station • Installing platform doors at stations nearest to venues Safety • Counter-terrorism training measures • Installation of surveillance cameras in train cars, etc. Asaka Station platform door All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 6 Promotion of Tobu Group Medium-Term Business Plan Becoming a railway line to which people want to move and stay Aiming to become the most used railway in the area Express operations launched TOBU URBAN PARK Line (March 2016) March 2020 Timetable revision (March 2020) Iwatsuki Launch of Omiya Kasukabe express ■Increased speed operations Morning rush hours Kashiwa Funabashi Kitasenju/Asakusa (TOBU SKYTREE Line) SKYTREE (TOBU 31 min 22 min (9-minute reduction) Unga Nagareyama Otaka no Mori Evening rush hours Kashiwa Funabashi 30 min 19 min (11-minute reduction) Kashiwa Daytime Omiya Funabashi 92 min 76 min (16-minute reduction) Takayanagi ■Pursuit of comfort Shinkamagaya New limited express Urban Park Liner from Kashiwa to Shimizu-koen / Kasukabe ■Improved convenience Tokyo (JR) Funabashi Last train at each junction station *New express stops in red postponed up to 30 minutes Aiming to increase TOBU URBAN PARK Line revenues by approx. 1 billion yen All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 7 Promotion of Tobu Group Medium-Term Business Plan Becoming a railway line to which people want to move and stay Development of quality living Expansion of EQUiA stores into more stations environment EQUiA PREMIE Wako Condominiums New EQUiA brand ・Solaie Soka Matsubara City Terrace Station building with commercial facilities and hotel ・Solaie City The Park/The Garden ・Solaie Nagareyama Otaka no Mori ・Solaie Gran Nagareyama Otaka no Mori, etc. Five in-station stores to open on December 12, 2019 Aiming for a commercial facility suited Including food stores for daily use to those who want to take comfort to the next level in their daily living while March 2020: Station building grand opening emphasizing natural, personal expression Solaie City The Park/The Garden (Dokkyodaigakumae [Soka Matsubara] Station) Detached houses EQUiA Tokiwadai ・Solaie Shimizu-koen Urban Park Town November 29, 2019 Grand opening Bringing total number of Solaie Hiroshima EQUiA locations to 13 マルシェ 写真 Continue to develop as appealing in-station facility for further expansion of profits Urban development for vibrant local communities All rights reserved. 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