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Ignacio Aguaded XXII, University of Huelva (Spain) 43 GUEST-EDITED SPECIAL ISSUE • Dr. Carmen García-Galera, Rey Juan Carlos University (Madrid) • Dr. Angharad Valdivia, University of Illinois (USA) EDITORIAL BOARD ASSISTANT EDITORS • Dr. Enrique Martínez-Salanova, Grupo Comunicar, Almeria • Dr. Joan Ferrés-i-Prats, Pompeu Fabra University, Barcelona • Dr. Mª Carmen Fonseca-Mora, University of Huelva • Dr. Agustín García-Matilla, University of Valladolid • Dr. Ángel Hernando-Gómez, University of Huelva • Dr. Miguel de-Aguilera, University of Malaga • Dr. Rafael Repiso, UNIR / EC3, University of Granada • Dr. Manuel Ángel Vázquez-Medel, University of Sevilla • Dr. Mª Amor Pérez-Rodríguez, University of Huelva • Dr. Javier Marzal, Jaume I University, Castellón • Dr. Francisco García-García, Complutense University, Madrid INTERNATIONAL COEDITORS • Dr. Concepción Medrano, University of Pais Vasco • Ecuador: Dr. Diana Rivera, University of Loja (UTPL) • Dr. Manuel Cebrián-de-la-Serna, University of Malaga • United Kingdom: Dr. Mark Gant, University of Chester (UK) • Dr. Ana García-Valcárcel, University of Salamanca • Chile: Mgter. Andrés Scherman, Diego Portales University • Dr. Julio Cabero-Almenara, University of Sevilla • Dr. Manuel Lorenzo, University of Granada ADVISORY BOARD • Dr. Donaciano Bartolomé, Complutense University, Madrid • Dr. Ismar de-Oliveira, Universidade de São Paulo, Brazil • Dr. Javier Tejedor-Tejedor, University of Salamanca • Dr. Guillermo Orozco, University of Guadalajara, Mexico • Dr. Gloria Camarero, University Carlos III, Madrid • Dr. Cecilia Von-Feilitzen, Nordicom, Suecia • Dr. Pere Marquès, Autonomous University, Barcelona • Dr. Geniève Jacquinot, University Paris VIII, Paris, France • Dr. Domingo Gallego, UNED, Madrid • Dr. Pier Cesare Rivoltella, Catholic University of Milano, Italia • Dr. Manuel Area, University of La Laguna, Tenerife • Dr. Alberto Parola, MED, University of Torino, Italia • Dr. Elea Giménez-Toledo, CSIC, Madrid • Dr. Teresa Quiroz, University of Lima, Perú • Dr. Ramón Reig, University of Sevilla • Dr. Claudio Avendaño, Diego Portales University, Chile • Dr. Xosé Soengas, University of Santiago • Dr. Mar Fontcuberta, Catholic University, Chile • Dr. J. Manuel Pérez-Tornero, Autonomous University, Barcelona • Dr. Jacques Piette, University of Sherbrooke, Québec, Canada • Dr. Rosa García-Ruiz, University of Cantabria • Dr. Jesús Arroyave, University of North, Colombia • Dr. Juan de Pablos-Pons, University of Sevilla • Dr. Samy Tayie, University of Cairo, Mentor Association, Egipto • Dr. Manuel Fandos-Igado, International University of La Rioja • Dr. Vítor Reia, University of Algarve, Faro, Portugal • Dr. Juan Antonio García-Galindo, University of Malaga • Dr. Sara Pereira, University of Minho, Braga, Portugal • Dr. Begoña Gutiérrez, University of Salamanca • Dr. Armanda Pinto, University of Coimbra, Portugal • Dr. Ramón Pérez-Pérez, University of Oviedo • Dr. Jorge Mora, University of Cuenca, Ecuador • Dr. Carmen Echazarreta, University of Girona • Dr. Patrick Verniers, IHECS, Belgium • Dr. Jesús Valverde, University of Extremadura • Dr. Graça Targino, University UESPI/UFPB, Brazil • Dr. Victoria Tur, University of Alicante • Dr. Tania Esperon, Federal University of Pelotas, Brazil • Dr. José María Morillas, University of Huelva • Dr. Vania Quintão, University of Brasilia, Brazil • Dr. Felicísimo Valbuena, Complutense University, Madrid • Dr. Gustavo Hernández, ININCO, Central University, Venezuela BOARD OF MANAGEMENT • Dr. Gerardo Borroto, CUJAE, La Habana, Cuba • Dr. Ciro Novelli, University of Cuyo, Mendoza, Argentina • Dr. Inmaculada Berlanga, International University of La Rioja • Dr. Jorge Cortés-Montalvo, UACH/REDECA, Mexico • Dr. Mar Rodríguez-Rosell, UCAM, Murcia • Dr. Patricia Cortez, Catholic University of Cochabamba, Bolivia • Dr. Vicent Gozálvez, University of Valencia • Dr. Silvia Contín, University of Patagonia, Argentina • Dr. Paloma Contreras, University of Huelva • Dr. Karina P. Valarezo, University Téc. Part. Loja, Ecuador • Mr. Francisco Casado-Mestre, University of Huelva • Dr. Carlos Muñiz, Autonomous University of Nuevo León, Mexico • Dr. Isidro Marín-Gutiérrez, University of Huelva /UTPL (Ecuador) • Dr. Evgeny Pashentsev, Lomonosov Moscow University, Rusia • Dr. Jacqueline Sánchez-Carrero, University of Huelva • Dr. Fahriye Altinay, Near East University, Turkey • Ms. Águeda Delgado-Ponce, University of Huelva • Mr. Paolo Celot, EAVI, Bruxelles, Belgium • Dr. Margarita García-Candeira, University of Huelva • Mr. Jordi Torrent, ONU, Alliance of Civilizations, NY, USA • Ms. Kathleen Tyner, University of Texas, Austin, USA • TRANSLATIONS: Mr. Noel Byde • Ms. Marieli Rowe, National Telemedia Council, Madison, USA • DESIGNED BY (Cover): Mr. Enrique Martínez-Salanova • Ms. Yamile Sandoval, University of Santiago, Cali, Colombia • COMMERCIAL MANAGER: Mr. Alejandro Ruiz © ISSN: 1134-3478 • e-ISSN: 1988-3293 4 C O N T E N T S Comunicar, 43, XXII, 2014 XXII, 2014 Media prosumers. Participatory