Ep #126: The 2 Million Dollars Belief Plan Full Episode Transcript With Your Host Simone Grace Seol Joyful Marketing with Simone Grace Seol Ep #126: The 2 Million Dollars Belief Plan Welcome to Joyful Marketing! I’m Simone Seol, and I teach you how to get your life coaching practice fully booked without having to pay for ads, buy Instagram followers, or complicated sales funnels. It’s not rocket science and you can do it too. Listen on to find out how. Hey friends. Two years ago, literally almost exactly two years ago, which was spring of 2019, I was selling tarot readings for $38 a pop. So that was one of my offers that I had. And I was also selling coaching and my coaching you could buy for $450 packages and actually, I had actually bumped that up to $750. And I remember feeling very nervous about it, like nobody’s ever going to buy, this is so expensive. And I just wanted to let you know that’s where I was, almost exactly two years ago. And since then, I invested aggressively in my business. When I say invested aggressively, I don’t just mean in terms of money, even though yes, that’s when I started aggressively investing in terms of money. I paid for high ticket business coaching, I paid to learn sales and started to take it really seriously. I also mean emotional investment and energetic investment. I committed to trying things that I’ve never tried before. I committed to getting out of my own comfort zone as I never had before. I committed to taking massive action and failing in ways that I was always used to shying away from before because I thought I couldn’t take it. I thought if I fail, if I fail even a little bit, I’ll die of shame. That’s the kind of mode I was in before, and guess what? I got so sick and tired of living that way, kind of living with my wings folded in because I was scared of what my brain will tell me if I “fail” at something. I was like, you know what, time to go all out, time to experience it all, time to learn it all, time to let myself fail and learn and get somewhere new. Because I’m sick of hiding. That’s what happened. It was like a precipice two years ago. And in that time, in the first few months of that point of my up-leveling of my Joyful Marketing with Simone Grace Seol Ep #126: The 2 Million Dollars Belief Plan commitment to myself and my dreams for my coaching business, I compiled a list of beliefs that I wanted for myself. And I created a belief plan with it. A belief plan is a concept that I learned from my coach Stacey Boehman and she actually has an entire podcast episode explaining the concept. It’s called - if you Google her name Stacey Boehman. I mean, not Google. Whatever. If you search on whatever podcast platform you have, you Google her - do you say like, restart using the word Google instead of search, even when actual Google is not involved? Anyway, you search her name and belief plan and you’ll be able to find the episode. I highly recommend it. But anyway, short explanation of it is that it’s kind of like if you want to get in shape or if you want to bulk up and you want to go on a high protein diet, if you’re trying to do something with your body with your food, you make a meal plan, right? Or maybe you make a macro plan. You don’t go out and randomly eat whatever’s in front of you. You decide, okay, this is how many times a day I’m going to eat, this is what I’m going to eat each meal because of my goals. And you’re intentional about what you put in your body so that you can meet your goals. I mean, I guess that could be true whether you’re trying to lose weight or even put on weight, whether you’re trying to put on muscle, whatever. So for your body goals, you’re intentional about what food you put in your mouth, and for your mind and brain goals, for your life goals, you’ve got to be intentional about what thoughts you put in your brain. So a belief plan is like a meal plan, except for your own mind where you’re feeding yourself, you’re reminding yourself of the beliefs that you want to have in order to support your becoming the kind of person you want to be, to support achieving the goals that you want to achieve. Joyful Marketing with Simone Grace Seol Ep #126: The 2 Million Dollars Belief Plan So I want to read to you - so I was literally for a while, I was on a scavenger hunt for new beliefs because I knew that my old beliefs, like I don’t want to fail, investing is scary, I’m not confident in myself, I knew my old beliefs weren’t serving me. But then when I thought, “Okay, so what do I believe in order to become this new version of me?” I was like, I don’t know. I had some ideas but then I realized that I could also borrow ideas from other people, other coaches, other leaders who have gone before me. And whenever I saw them share their learnings and their beliefs, I was like, oh, every time I admired their belief and every time I found myself thinking, oh, I want that belief too, guess what? I wrote it down. I didn’t just let it pass by. I didn’t think oh, that’s nice, and forget about it. I literally had a notebook. Actually, being really honest, it wasn’t a notebook. It was a Google Document. I opened up my Google Document and I copied and pasted that shit down. So these are my personal notes where I was collecting, like a scavenger hunting for new beliefs that I wanted that supported my new goals in my business. And what I want you to know about these beliefs, I’m going to read them all out loud to you, what I want you to know is that at the time of writing, at the time of compiling these into one place, the reason that I put them in this document, into this belief plan in the first place is because they all felt really farfetched and out of reach. If it’s something that’s already believable, then I wouldn’t need to put it in a plan because it’s already in my brain. So anything that I wanted but didn’t feel like I could realistically believe that, what I might even call aspirational belief I put in here. And what’s so fascinating is two year later, now, from the vantage point of now, I look back at these beliefs and they feel like oh, well, of course. They’re my new normal. They have become incorporated into my brain, my mind. They are now a part of who I am. I take them for granted now. That’s so cool. Joyful Marketing with Simone Grace Seol Ep #126: The 2 Million Dollars Belief Plan So I know that I have so much belief in this process. Every time I write down beliefs that feel out of reach but ones that I want, I know that with enough time and commitment, they will become my new normal. And I’m sharing these beliefs with you. I don’t know - I already confessed I didn’t come up with all of these beliefs. Some of them I think I came up with but others I borrowed from people who are around me, from the coaches who I was seeing around me who are succeeding in the way that I wanted to. And each one, I don’t know exactly who to attribute it to because I didn’t write that down but I just want it to be clear that a lot of them came from somebody else’s brain and I borrowed them for my personal purposes. And I encourage you to do the same. I’m sharing these beliefs with the hope that if they resonate with you, you will write them down, you will put it in your belief plan, and you will decide that they too will become part of your new normal, they’ll become part of your existing beliefs, existing neural pathways in your brain. And in that process, your goals will become what will be achieved. You will become who you have dreamt of being. It’s a magical freaking process. Okay, so here is the belief plan that I wrote in 2019 that have supported my becoming the two-million-dollar CEO that I am today. And like I said, I divided them into categories. And the first category that I’m going to read from is sort of like, general beliefs about coaching and who I am and all that, so here they are. “I have six and 12-month clients who feel like this is the best investment of their goddamn lives.” And by the way, at the time I really wanted to believe this because it was really hard for me to believe that anyone would work with me for more than a month or two at a time.