Revlon Announces Tamara Mellon, Jimmy Choo's Founder, has Joined Revlon's Board of Directors August 11, 2008 NEW YORK--(BUSINESS WIRE)--Aug. 11, 2008--Revlon, Inc. (NYSE: REV) (the "Company") today announced that its Board of Directors has elected Tamara Mellon as a new Director, effectively immediately. The election of Ms. Mellon will increase the size of Revlon's Board of Directors to ten members and increase the number of independent Directors to seven members. Revlon will continue to have a majority of independent Directors on its Board. Ms. Mellon is the President and Founder of J. Choo Limited ("Jimmy Choo"), a leading manufacturer and international retailer of glamorous, ready- to-wear women's shoes and accessories based in London, England. She has served in a senior executive capacity with Jimmy Choo since its inception in 1996. Ms. Mellon, 41, also serves on the Board of Directors and on the Creative Advisory Board of The H Company Holdings, LLC, a privately held holding company which owns and manages the Halston fashion design company. Commenting on the appointment of Ms. Mellon, Revlon Chairman Ronald O. Perelman said, "We would like to welcome Tamara to Revlon's Board and believe that the Company will benefit greatly from Tamara's experience and leadership. Tamara is an exceptional business woman with an extensive background in business development, management and the consumer market. The Board and senior management look forward to working with Tamara and utilizing her expertise as we continue to build our brands and further strengthen our business to achieve our objective to generate sustainable, profitable sales growth." Commenting on her appointment to Revlon's Board of Directors, Ms. Mellon said, "I am thrilled to become a Director of Revlon, an iconic brand in beauty and one that represents the image of a confident glamorous woman. I look forward to leveraging my consumer insights and my experience in the luxury fashion business to help the Company grow its Revlon brand, and its other strong brands around the world. Also, I am proud to be part of a company that does so much to benefit women's health and related causes." About Revlon Revlon is a worldwide cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirants/deodorants and personal care products company. The Company's vision is to provide glamour, excitement and innovation to consumers through high-quality products at affordable prices. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com. Corporate and investor relations information can be accessed at www.revloninc.com. The Company's brands, which are sold worldwide, include Revlon(R), Almay(R), Mitchum(R), Charlie(R), Gatineau(R) and Ultima II(R). Forward-Looking Statements Statements made in this press release, which are not historical facts, including statements about the Company's plans, strategies, beliefs and expectations, are forward-looking and subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements speak only as of the date they are made and, except for the Company's ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statement, whether to reflect actual results of operations; changes in financial condition; changes in general economic, industry or cosmetics category conditions; changes in estimates, expectations or assumptions; or other circumstances or events arising after the issuance of this press release. Such forward-looking statements include, without limitation, the Company's beliefs, expectations and/or plans regarding: (i) our belief that we will benefit greatly from our new director's experience and leadership; (ii) our plans to continue to build our brands and further strengthen our business to achieve our objective to generate sustainable, profitable sales growth. Actual results may differ materially from such forward-looking statements for a number of reasons, including those set forth in our filings with the SEC, including, without limitation, our 2007 Annual Report on Form 10-K filed with the SEC in March 2008 and our Quarterly Reports on Form 10-Q and Current Reports on Form 8-K that we will file with the SEC during 2008 (which may be viewed on the SEC's website at http://www.sec.gov or on our website at http://www.revloninc.com), as well as reasons including: (i) less than anticipated benefits from our new director; and/or (ii) difficulties, delays, unanticipated costs or our inability to build our brands and further strengthen our business to achieve our objective to generate sustainable, profitable sales growth, such as due to less than effective new product development, less than expected acceptance of our new products by consumers and/or retail customers, less than expected acceptance of our brand communication by consumers and/or retail partners, less than expected levels of advertising and promotion support for our new product launches and/or less than expected levels of execution with our retail partners. Factors other than those listed above could also cause the Company's results to differ materially from expected results. Additionally, the business and financial materials and any other statement or disclosure on, or made available through, the Company's websites or other websites referenced herein shall not be incorporated by reference into this release. CONTACT: Revlon Investor Relations & Media Abbe F. Goldstein, CFA, 212-527-6465 SOURCE: Revlon, Inc. .