Regional Payment Systems Partnership Action Plan September 25, 2000 Vollpe Natiionall Transportatiion Systems Center Regional Payment Systems Partnership: Phase I Action Plan Virginia Department of Transportation TABLE OF CONTENTS 1 Introduction....................................................................................................................................................1 2 Context...........................................................................................................................................................4 2.1 Regional Electronic Payment Systems Coordination.........................................................................5 2.1.1 General Concept............................................................................................................................5 2.1.2 Contactless Card Standards and Interoperability........................................................................9 2.1.2.1 Types of Cards and Standards .................................................................................................9 2.1.2.2 System Interoperability..........................................................................................................10 2.1.3 Benefits........................................................................................................................................10 2.1.3.1 Increasing Customer Convenience........................................................................................10 2.1.3.2 Improve Operational Efficiency............................................................................................11 2.1.3.3 Reduce Costs...........................................................................................................................11 2.1.4 Opportunities...............................................................................................................................12 2.1.4.1 Start Creating the Regional Vision........................................................................................12 2.1.4.2 Explore Partnerships...............................................................................................................12 2.1.5 Potential Participants..................................................................................................................13 2.1.5.1 Within Transit Community....................................................................................................15 2.1.5.2 Within Regional Transportation Community.......................................................................18 2.1.5.3 Transportation Community Within the Southern I-95 Corridor..........................................20 2.1.5.4 Beyond Transportation...........................................................................................................20 2.2 Current Revenue Initiatives and Opportunities for Enhancements..................................................21 2.2.1 Core Regional Transit.................................................................................................................21 2.2.1.1 WMATA.................................................................................................................................21 2.2.1.1.1 SmarTrip...........................................................................................................................22 2.2.1.1.2 Metrochek.........................................................................................................................23 2.2.1.1.3 SmarTrip Expansion.........................................................................................................24 2.2.1.2 Commuter Rail........................................................................................................................25 2.2.1.2.1 MARC...............................................................................................................................26 2.2.1.2.2 VRE...................................................................................................................................26 2.2.1.3 Local Bus ................................................................................................................................27 2.2.1.4 Dulles Corridor Transit..........................................................................................................28 2.2.2 Regional Transportation.............................................................................................................28 2.2.2.1 Tolls.........................................................................................................................................28 2.2.2.2 Parking ....................................................................................................................................29 2.2.2.2.1 DC TransPass...................................................................................................................29 2.2.2.2.2 Airport Parking.................................................................................................................30 2.2.2.2.3 Park and Ride....................................................................................................................30 2.2.2.3 SmartAccess Project Team ....................................................................................................31 2.2.2.4 Paratransit................................................................................................................................32 2.2.2.5 Taxi and Airport Ground Transportation..............................................................................33 2.2.3 Southern I-95 Corridor...............................................................................................................34 2.2.3.1 Amtrak.....................................................................................................................................34 2.2.3.2 Other Regions.........................................................................................................................35 2.2.3.2.1 “Greater” Washington Region.........................................................................................35 2.2.3.2.2 Philadelphia/Wilmington.................................................................................................35 2.2.3.2.3 New Jersey/New York City.............................................................................................35 2.2.3.2.4 E-ZPass.............................................................................................................................36 2.2.3.3 Beyond Transportation...........................................................................................................38 2.2.3.3.1 Federal Government Employees.....................................................................................38 2.2.3.3.2 Financial Institutions........................................................................................................38 3 Market Segments.........................................................................................................................................41 3.1 Importance...........................................................................................................................................41 3.2 Market Segments Based on Trip Purpose..........................................................................................41 September 25, 2000 Page i Volpe National Transportation Systems Center Regional Payment Systems Partnership: Phase I Action Plan Table of Contents Virginia Department of Transportation 3.2.1 Frequent.......................................................................................................................................41 3.2.1.1 Commuters..............................................................................................................................41 3.2.1.1.1 “Choice” Transit Commuters ..........................................................................................41 3.2.1.1.2 “Captive” Commuters......................................................................................................42 3.2.1.2 Non-Commuters .....................................................................................................................42 3.2.1.3 Students...................................................................................................................................42 3.2.2 Occasional...................................................................................................................................42 3.2.2.1 Shopping/Entertainment.........................................................................................................42 3.2.2.2 Tourist.....................................................................................................................................43 3.2.2.3 Business Travelers..................................................................................................................43 3.2.3 Target Market Segments for Participation in Regional Programs...........................................43 3.3 Market Segmentation Based on WMATA Market Research...........................................................44 3.3.1 Service Area and Travel Profile.................................................................................................44 3.3.2 Transit Rider Characteristics......................................................................................................44