Football’s footprint Legacy Report Final report on the environment initiative of the FIFA Women's World Cup 20 11 Football’s footprint Legacy Report Foreword by DFB President Dr Theo Zwanziger 2 Foreword by FIFA President Joseph S. Blatter 3 Executive summary 4 1 Green Goal 2011: the FIFA Women's World Cup 2011 environment initiative 8 For the second time, the DFB, FIFA and their partners developed and implemented an ambitious environmental concept for a FIFA World Cup. 2 Green Goal: The project team 12 Introducing the Green Goal team, four strong with one goal. 3 Concept and implementation 18 3.1 Nine building blocks for Green Goal 18 From waste disposal to water: the environment is always a factor. 3.2 A climate-fair World Cup: a plus for environment protection 20 Fair play with the climate: all unavoidable emissions generated by the FIFA Women's World Cup were offset by environment protection measures. 3.3 A system for eco-friendly management 22 ÖKOPROFIT for efficient stadium operations. 3.4 Energy and water: care with scarce resources 32 Reducing the consumption of energy and water was a vital building block of the campaign. 3.5 Waste and refuse: less is possible 36 A comprehensive re-use system to reduce refuse volumes and waste disposal costs. 3.6 Mobility: eco-friendly, efficient transportation 38 Initiatives for environment-friendly transportation and the World Cup. 3.7 Catering: give organic a try 42 After trying organic foods, the fans developed an appetite for more. 3.8 Awareness and communication 46 Do your bit and spread the news, because taking part is the heart of the matter. 3.9 Partnerships: joining forces for the environment 50 It's a team game: close cooperation with the cities and stadiums, the stakeholders and sponsors were key to the success of Green Goal. 4 The outcome at the FIFA Women’s World Cup 2011 54 Did we hit our targets? In comparison to the environment initiative in 2006, Green Goal optimised certain aspects, but also struck out in new directions. 5 Recommendations and future prospects 60 6 Epilogue: environment and climate protection at the DFB 62 Claudia Roth introduces the association’s future activities. | 1 DEAR READERS, In the summer of 2011, Germany and the world experienced a wonderful festival of women’s football. Right from the start, sustainable development formed the core of our plans. We are delighted to bring you the results of our Green Goal 2011 environment initiative. These summaries indicate that Germany once again seized the opportunity to show itself as a hospitable host with a passion for football, but also to stage an environmen - tally conscious and climate-fair FIFA Women’s World Cup 2011™. Working together with the Öko-Institut, FIFA and the Deutsche Bundesstiftung Umwelt, we have set important benchmarks in environmental politics. I’d take this opportunity to thank all the members of the ecological advisory panel for their excellent advice on the road to an eco-friendly FIFA Women’s World Cup. It is impossible to stage a major sporting event without affecting the environment. We are proud to say that the FIFA Women’s World Cup 2011 was indeed a climate-fair tournament. The incremental 40,000 tonnes of CO 2 emissions attributable to the tourna - ment have been offset in their entirety by investment in international climate protection projects. I am also extremely pleased at the establishment of ÖKOPROFIT ®, an initiative promot - DR THEO ZWANZIGER ing eco-conscious stadium management. In four workshops, funded from the Organising GERMAN FA PRESIDENT Committee budget, we joined with stadium management teams to kick off a sustainable programme, from which the stadiums will profit during their long-term league operations. For us at the German FA, this path of environmentally responsible sports facility man - agement and tournament organisation should serve as a model for the future, so that players of both sexes can pursue their favourite sport in a clean environment both today and tomorrow. Dr Theo Zwanziger German FA President | 2 DEAR READERS, Together with the Organising Committee of the FIFA Women’s World Cup Germany 2011™, we have succeeded in implementing the Green Goal environment programme at a FIFA Women’s World Cup for the first time, building on the achievements of the FIFA World Cup in Germany back in 2006. I am extremely pleased about this. Nowadays, one element of a first-class FIFA World Cup must be awareness of the envi - ronment and an appropriate programme which quantifies the negative impact on the environment, reducing and balancing this with targeted activities. The Green Goal envi - ronmental programme provided outstanding solutions to this challenge at the FIFA Women’s World Cup 2011. The Green Goal 2011 Legacy Report you have in front of you illustrates the diversity of activities which can be undertaken at a FIFA World Cup. In Germany, public transporta - tion was specifically promoted, organic catering offered at the stadiums, staff trained in eco-friendliness, and unavoidable emissions offset. Taken together, a wide variety of ac - tivities tailored for local circumstances can lead to a reduction in the negative impact on the environment. Especially in the area of environment-conscious stadium management, measures were implemented which will prove effective long after the FIFA Women’s World Cup, entirely in line with our mission of building a better and sus - tainable future. JOSEPH S. BLATTER FIFA is committed to sustainability in the future, and will channel the experiences drawn FIFA-PRESIDENT from the Green Goal 2011 environment campaign into future competitions. Joseph S. Blatter | 3 EXECUTIVE SUMMARY FOR THE WEEKS IT IS RUNNING, A WORLD CUP IS A HIGHLIGHT FOR MILLIONS OF FOOTBALL FANS AROUND THE WORLD, BUT IT IS SIMULTANEOUSLY A SIGNIFICANT BURDEN ON THE CLIMATE AND ENVIRONMENT. FIVE YEARS AGO, THE DFB IMPLEMENTED AN AMBITIOUS ENVIRONMENT INITIATIVE FOR THE 2006 FIFA WORLD CUP NAMED GREEN GOAL. AT THE FIFA WOMEN'S WORLD CUP 2011, GREEN GOAL WAS AGAIN THE CORE OF AN ENVIRONMENTALLY RESPONSIBLE WORLD CUP. WITH THE SUPPORT OF THE DEUTSCHE BUNDES - STIFTUNG UMWELT (GERMAN ENVIRONMENT FOUN - DATION, DBU), FIFA AND THE ÖKO-INSTITUT, THE D FB DEVELOPED AN AMBITIOUS CONCEPT WITH THE OVERRIDING TARGET OF REDUCING TO THE GREATEST POSSIBLE EXTENT OR ELIMINATING ALTOGETHER THE TOURNAMENT’S IMPACT ON THE CLIMATE AND EN - VIRONMENT, IN ALL FUNDAMENTAL AREAS: GREEN - HOUSE GAS EMISSIONS, ENERGY, WATER, WASTE AND CLIMATE-FAIR WORLD CUP The FIFA Women’s World Cup 2011 was „fair“ to the cli - REFUSE, MOBILITY AND CATERING. MANY OF THESE mate. The greenhouse gas emissions which could not be avoided or reduced were offset WERE DULY REALISED AND SUCCESSFULLY IMPLE - by investment in climate protection projects in developing countries. In this instance, MENTED. and for the first time, all unavoidable greenhouse gas emissions were calculated and neutralised – regardless of whether they originated in Germany, or from travel to the country by overseas visitors. With support from FIFA, the DFB made available a total of €600,000, to be invested in eliminating a total of 40,000 tonnes of CO 2 emissions in developing countries. The projects chosen to offset the emissions all fulfilled demanding climate protection criteria. ECO-FRIENDLY MOBILITY As forecast, the biggest proportion of greenhouse gas emis - sions attributable to the FIFA Women’s World Cup was due to spectator travel. In total, World Cup traffic generated 33,600 tonnes of greenhouse gases. Travel by international fans and teams represented 61% of the total, because travel by air generates signifi - cantly more emissions than travel by rail or road. Despite Combi-ticket (combination match and travel tickets), additional German Railways services and excellent public transportation systems in most cities, many visitors travelled to cities and stadiums in private cars. Within Germany, cars took the lion’s share of visitor traffic at 58.5%. How - ever, the negative impact on the environment was ameliorated by many drivers travel - ling with friends, colleagues and family members: the average passengers-per-vehicle was relatively high. The limits to adopting alternative means of transport became clear, as air travel by international visitors cannot be significantly transferred or avoided. These emissions were included in the balancing calculation. | 4 FIFA WOMEN’S WORLD CUP OPENING CEREMONY IN BERLIN ON 26 JUNE 2011. ORGANIC CATERING At an early stage, the Organising Committee announced that at least one certified organic product would be served at every World Cup stadium. This ap - plied not only to the VIP areas, but also to the so-called public areas, the catering location for the majority of spectators. In general, the organic foods were extremely well received. RE-USE, NOT REFUSE The heart of the refuse avoidance programme was a system of reusable containers for beverages served in all areas of the stadiums. A large proportion of drinks containers were unprinted and unbranded, and can therefore be used again at later events. Containers printed with logos or similar were supplied to various football clubs for re-use, a benefit in conserving resources and promoting circular flow recycling. A uniform trash separation system could not be implemented in the stadiums. AWARENESS AND COMMUNICATION Compared to 2006, Green Goal was publicised at a significantly higher level at the FIFA Women’s World Cup. Raising awareness of en - vironmental issues was a fundamental component of the environment initiative. Along - side print and online communication, posters and stickers in many places at the stadi - ums were an important source of information about Green Goal and environment protection. Awareness-raising as part of the pre-tournament Spielfreude multi-city tour proved especially effective. ENVIRONMENTAL MANAGEMENT By implementing the ÖKOPROFIT management system, stadium operators introduced an effective and proven environmental manage - ment system.