List Profile Report Cleansing Summary Usage Guidance Threat Intelligence Detail Traps Moles Quarantine Seed Key Delivery Intelligence Detail Invalid Parked Site Dormant Account Discretionary Certified Safe to Send Data Export Specs Testing and Evaluation File Name: SAMPLE_FILE Report Date: May 11, 2017 Cleansing Summary iRecipient Count Raw File. Raw file counts with duplicate entries removed. 1,320,186 (100.0%) Threat Intelligence Trap. Purpose-built, Spam-trap, or Honeypot e-mail address, any e-mail 223 messages sent to this address are immediately considered unsolicited. (.0%) Email address has known association of having direct ownership or control over the resources involved with the reception of a message leading to its submission to one or more DNSBL sites. Mole. Collaborating recipient submission-based or domain-level, 5,911 anti-spam solution with no current, direct ownership of resources (.4%) involved. Yet historical evidence firmly establishes a relationship to one or more DNSBL sites. Quarantine. Once active traps gone dormant may become reactivated 1,629 during a 90 day period. Yet actively considered certified. (.1%) Seed. Third party oversight email address used for general monitoring 833 of company's network resources. Removal of litigators and collaborative (.1%) anti-spam activists historically known to purposely seed their email address(es) for the purpose of litigation. Key. Complex pattern recognition and threat string algorithms designed 579 to remove intra-domain recipients employed by that domain for use as (.0%) spam traps. Delivery Intelligence Invalid. Defined as the inability to actually deliver an email message to 30,308 intended recipient's receiving domain per RFC standards. (2.3%) Parked Site. Email addresses that after careful evaluation have been 2,036 established to be least likely to be responsive or engage. (.2%) Dormant Account. TLD account with no login activity for a long period 1,783 of time, the recipient account is defined by the provider as “inactive” and (.1%) turned into a form of unknowing collaborator with no non-delivery report (NDR) indicating “no such user” or “mailbox not found” being sent as a response. Discretionary. We are able to conclude that these email addresses do 57,327 not represent a threat and are safe to send to. These addresses, (4.3%) commonly referred to as “Accept All’s”, contain a domain-wide setting that does not allow for anyone to conclusively verify that these addresses are deliverable. Certified Safe to Send. Email address with no known reason to expect 1,221,340 a delivery failure or harm to email senders online reputation. (92.5%) List Profile Report - 05/11/2017 - SAMPLE_FILE Page 2 of 13 Recommended Usage Guidance The guidelines presented below will ensure you are adhering to email best practices, enabling more emails to reach the inbox. As a result, you will mitigate any risk associated with emailing to potentially “bad” addresses and you will experience additional opens, higher click through rates, increased conversions, and more revenue while protecting your online reputation. Safe to Send Send ONLY if Recipient was organically acquired with user-based submission evidence OR has purchase activity within last 90 days (open/click activity excluded) Do Not Send Threat Intelligence Detail Impressionwise’s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats. These threats, ranging in severity, are broken down into the following categories for flexibility in customized export usage options while providing unprecedented, detailed insight. Traps, Moles and Quarantine Trap. Purpose-built, Spam-trap, or Honeypot e-mail address, any e-mail messages sent to this address are immediately considered unsolicited. Email address has known association of having direct ownership or control over the resources involved with the reception of a message leading to its submission to one or more DNSBL sites. Quarantine. Once active traps gone dormant may become reactivated during a 90 day period. Yet actively considered certified. Quarantined values shown below in ( ). Mole. Knowing or un-knowing collaborating recipient providing submission-based evidence manually or via automated, domain-level, anti-spam solution with no current, direct ownership of resources involved with the acquisition and processing of this email leading to its submission to a DNSBL. Yet historical evidence firmly establishes a relationship to one or more DNSBL sites. Brand/ Network Resource/ Deliverability Harm: If your firm is impacted by threats in this section, you need to take immediate action as a laundry list of negative outcomes have potentially already begun ranging from significant deliverability issues to service termination from your ESP or ISP. If ignored, your brand reputation could be permanently tarnished and easily become associated in some circles with known spam organizations such as SpamHaus’s ROKSO or other similar blacklists. List Profile Report - 05/11/2017 - SAMPLE_FILE Page 3 of 13 DNE Elements Description Type Domains (Quaran) Recip (Quaran) AB.SURBL.org URIBL Trap 0 (3) 0 (3) Abuseat.org (CBL) RBL Trap 0 0 BBFH RBL Trap 1 (8) 1 (8) Invaluement RBL Trap 3 (4) 3 (4) JP.SURBL.org URIBL (user app net not incld) Trap 1 (134) 1 (139) MailPolice.com RBL Trap 5 (61) 5 (74) MainSleaze SpamBouncer RBL Trap 0 0 Project Honey Pot (http:BL) RBL Trap 0 (3) 0 (3) SORBS.net-BBFH.org RBL Trap 3 (13) 5 (16) SpamCop RBL Trap 5 (7) 8 (8) Spamhaus Contributing Partners Trap 0 0 Spamhaus DBL URI-RBL Trap 0 0 SpamHaus RBL Trap 4 (9) 4 (64) SURBL.org URI-RBL Trap 4 (1) 22 (1) UCE Protect RBL Trap 1 (1) 1 (1) Unspam Technologies Trap 0 0 URIBL.org URI-RBL Trap 7 (1) 9 (1) WS.SURBL.org URIBL Trap 3 (2) 3 (3) Bounce.io Seed Network Mole 0 0 General Spamtrap Contributing Network Mole 0 0 HostKarma RBL Mole 19 (6) 42 (6) MailPolice Contributing Network Mole 0 0 SORBS Contributing Network Mole 0 0 SpamCop Mole Mole 0 0 SpamCop Network Mole Mole 82 (2) 83 (2) SpamHaus Network Mole Mole 55 (8) 105 (73) Spamstophere/ Spamanalyzer.com Mole 68 (13) 81 (15) UCE Protect Network Mole Mole 45 (34) 64 (35) Unspam Technologies RBL Mole 71 (19) 72 (20) Network Resource/ Deliverability Impacted: Below are threats that could cause some significant delivery and reputational issues. At worst, you will experience continued delivery impacts and may be forced to purchase new sending domain and IP resources in order to achieve optimal deliverability. DNE Elements Description Type Domains (Quaran) Recip (Quaran) Abusix RBL Trap 1 2 AHBL.org RBL Trap 0 (8) 0 (23) Backscatterer.org RBL Trap 0 0 Barracuda RBL Trap 3 3 List Profile Report - 05/11/2017 - SAMPLE_FILE Page 4 of 13 DNE Elements Description Type Domains (Quaran) Recip (Quaran) BBQ RBL Trap 10 (1) 13 (1) Cloudmark Anti-Spam Network DNE Trap 0 0 Day Old Bread-SupportIntelligence.com URIBL Trap 0 (8) 0 (12) DeadBeef RBL Trap 0 0 Fail2Ban/ Blocklist.de Reporting Service RBL Trap 25 (7) 27 (10) Internet Defence Systems RBL Trap 0 (1) 0 (1) Kempt.net RBL Trap 0 0 MailSpike RBL Trap 0 0 Mobile Device FTC DNE Trap 0 0 NJABL.org RBL Trap 0 (2) 0 (8) NoSolicitado.org Trap 19 (10) 26 (43) NSZones URIBL Trap 0 (2) 0 (4) Passive Spam Block List Trap 0 0 Polar Communictions RBL Trap 2 2 RFC-Ignorant RBL Trap 0 0 Spambulance RBL Trap 0 0 SpamCannibal RBL Trap 0 (142) 0 (216) SpamEatingMonkey.net RBL Trap 5 (3) 7 (4) Spamgrouper.com Trap 0 0 SpamRats.com RBL Trap 3 4 StopSpam.org RBL Trap 0 0 V4BL RBL Trap 0 0 WPBL (Weighted Private Block List) RBL Trap 0 0 Invalument Contributing Network Mole 5 6 MaySoft SpamSentinel DNE Mole 0 0 NJABL.org Network Mole Mole 6 6 Redcondor Anti-Spam Network DNE Mole 639 (51) 4,522 (111) SURBL Contributing Network Mole 0 0 SURBL JP (jwSpamSpy + Prolocation) Mole 4 4 SURBL OB (Outblaze) Mole 1 1 SURBL SC (SpamCop/Spamvertised Site) Mole 0 0 SURBL WS (Bill Stearns' SpamAssassin) Mole 2 (1) 2 (1) URIBL Contributing Network Moles Mole 1 (1) 1 (1) Impacted Delivery: The following threats will result in temporal delivery issues, diminishing your campaign's outreach and effectiveness. Prolonged sending of these threats may result in longer lasting temporary blocks leading to eventual permanent blocking of your emails. There is minimal overall brand and sending resource reputational harm from these items. List Profile Report - 05/11/2017 - SAMPLE_FILE Page 5 of 13 DNE Elements Description Type Domains (Quaran) Recip (Quaran) Abuse.ch Swiss Security Network Trap 0 0 BlakJak RBL Trap 0 0 Burnt-Tech DNSBL Trap 0 0 CanTV DNSBL Trap 0 0 CASA RBL Trap 0 0 Choon RBL Trap 0 0 Cyberlogic DNSBL Trap 0 (1) 0 (4) Cymru Bogon DNSBL Trap 0 (4) 0 (7) Cyveillance Threat Intelligence Network Trap 0 0 D. D. N. S. B. L. RBL Trap 0 0 dnsbl.othello.ch DNSBL Trap 0 0 DNSBLChile RBL Trap 0 0 DRBL Trap 0 0 DSBL.org RBL Trap 0 (4) 0 (4) Dynamic Domain Name Spoofers RBL Trap 0 0 eBlockade.com RBL Trap 0 0 EFnet RBL Trap 0 0 Emailbasura DNSBL Trap 0 0 FusionZero RBL Trap 0 0 HostsControl DNSBL Trap 0 0 IBM DNS Blacklist Trap 1 1 Intercept DNS RBL Trap 0 0 Interserver DNSBL Trap 0 0 iX RBL Trap 0 0 JIPPGs RBL Project Trap 0 0 Karmasphere RBL Trap 0 0 KISA-RBL Trap 0 0 MXRate RBL Trap 0 0 NiX Spam DNSBL Trap 0 0 No-More-Funn RBL Trap 0 0 NoToSpam.com Trap 0 0 Nukesapm.org RBL Trap 0 0 ORBITrbl RBL Trap 0 (1) 0 (1) Pedantic RBL Trap 0 0 PowerWeb DNSBL Trap 0 0 Quorum Listing Service Trap 0 0 Redhawk RBL Trap 0 0 S5H RBL Trap