NCMPR MARCH 16-18, 2021 NCMPR.ORG IT’S ALL FOR YOU We see you, that never-miss-a-conference crew and those what’s-it-all-about first-timers. We see you, marketing newbies excited to learn and longtime pros who know how much a conference can inspire. This year, NCMPR’s national conference is going virtual, and it’s all for you — all of you. We know you’re sick of your computer. And Zoom. And not getting to hop on an airplane to see your friends and colleagues from other zip codes. But the benefits of going virtual can’t be ignored: • Don’t you hate it when two perfect-for-you breakouts are at the exact same time? Now you can catch every presentation you want. Attend in real time, and log back on for extra sessions. • Get access to nearly 50 community college experts and exhibitors excited to help. • And then, of course, there’s NCMPR’s very first National Conference in a Box. Is it the same as swapping stories around the coffee bar? Well, no. But the box will be full of goodies to add a little playtime to the conference — and it’s available only to early-bird registrants. Your next steps are simple: Check out the brochure for the conference details, sign up by the early-bird deadline (that’s Feb. 26!), and block out March 16-18 on your calendars for NCMPR’s national conference. We can’t wait to see you there. Times throughout are presented in Eastern Daylight Time. 2 OPENING KEYNOTE KEITH BOYKIN TUESDAY, MARCH 16 1-2 P.M. EDT Keith Boykin is a CNN political Boykin was a co-host of the BET commentator, New York Times talk show “My Two Cents,” starred best-selling author and former White on the Showtime reality television House aide to President Bill Clinton. series “American Candidate,” worked His forthcoming book, “Race Against as an associate producer of the film Time: The Politics of a Darkening “Dirty Laundry” and has appeared on America,” will examine the raging numerous TV shows, including BET’s conflict between America’s emerging “Being Mary Jane.” Black and brown population and its dwindling white majority. Born in St. Louis, Boykin has lived in 12 cities, visited 48 of the 50 U.S. A graduate of Dartmouth College states and traveled the world. and Harvard Law School, Boykin has He lives in New York City. taught at the Institute for Research in African-American Studies at Columbia University in New York and at American University in Washington, D.C. He is a co-founder and first board president of the National Black Justice Coalition and a Lambda Literary Award-winning author of four books. 3 CLOSING KEYNOTE CRYSTAL KADAKIA THURSDAY, MARCH 18 1:30-2:30 P.M. EDT What is the possibility of different? Kadakia began her professional That’s the question Crystal Kadakia career in chemical engineering before has been asking organizations around becoming an organizational change the world to consider through her leader who provides globally relevant keynotes, books and consulting work. workplace insight. Her uncommon perspective represents a melting pot The question encourages us to of eastern and western culture with abandon the traditional approach left- and right-brain thinking. of simply dealing with change in exchange for embracing the things In addition to her work as a that make changes different. professional speaker, Kadakia is an With a focus on reframing and award-winning consultant who has operationalizing culture, technology driven transformation in learning and and generational changes, Kadakia development, diversity and inclusion, steps beyond work conversations innovation, and leadership capability to inspire leaders. She helps them for organizations including General transform their businesses so Mills, Southern Company and Sierra companies can thrive in this newly Club. Her best-selling book, “The disrupted world. Millennial Myth: Transforming Misunderstanding into Workplace Kadakia has shared her message Breakthroughs,” offers audiences around the world and earned several a way to transform the five biggest accolades over the years: She is a stereotypes in the workplace. two-time TEDx speaker and has won awards including the Power 30 Under Rather than feeling demotivated 30, Chief Learning Officer’s Learning by change, Kadakia thrives on it. in Practice, and the Association for She inspires a re-imagination of Talent Development’s One to the workplace and discovers what’s Watch. possible within the inevitable changes in today’s environment. 4 NATIONAL WEDNESDAY, CONNECTIONS MARCH 17 ALL DAY, EVERY DAY CONCURRENT Engage with members, BREAKOUT SESSIONS sponsors and exhibitors (attend one of five) in our virtual break 11-11:55 A.M. EDT rooms and exhibit hall. Plus, join Peer FUELING Attendees will learn the and Simple podcast importance of social host Jeff Julian in our COMMUNICATIONS justice and social justice After-Hours Coffee AND CREATIVITY: statements, plus how Lounge for an extra- FRAMING YOUR to develop messaging special treat every day VISUAL STORY ON that is authentic, following the last A FULL TANK impactful and scheduled event. What happens when memorable. your creative tank is TUESDAY, on empty and your Linnie S. Carter, Ph.D., APR, MARCH 16 VP of College Advancement, ideas have run out? HACC, Central Pennsylvania’s Learn how to keep the Community College OPENING KEYNOTE inspiration tank full Sponsored by CLARUS Corporation so you never run on fumes. This fast-paced, 1-2 P.M. EDT A RESEARCH- interactive session will BASED REBRAND DIVERSITY help you identify ways With high school WITHOUT DIVISION to keep the creativity populations declining Keith Boykin, New York Times flowing, effectively in Kentucky, an best-selling author and TV work with your creative improving job market commentator on politics, counterparts and and research that race and sexual orientation motivate your team. showed students don’t (*viewable but not down- understand community loadable*) Angela Walters Eveillard, Director, Marketing and colleges, the Kentucky Strategic Communications, Community & Technical AWARDS OF and Stephanie Rivera, College System EXCELLENCE VIDEO Graphic and Web Manager, (KCTCS) knew it Hillsborough Community needed an urgent PRESENTATION College, FL Sponsored by 25th Hour brand refresh. Communications Presenters will show 2:05-2:35 P.M. EDT HOW TO DEVELOP how market research helped them develop Celebrate NCMPR’s AUTHENTIC national recipients KCTCS’s brand AND IMPACTFUL foundation, creative of the 2021 Pacesetter, SOCIAL JUSTICE Communicator, expression and creative STATEMENTS execution. Learn how Rising Star, Petrizzo In the wake of the and President’s awards. the college brought murder of George leadership on board, Floyd in May 2020 and gained input from a national increase in DISTRICT faculty and staff, racial terrorism, many worked with multiple MEETINGS community colleges agencies and turned 2:45-3:15 P.M. EDT issued social justice their insights into Meet with colleagues statements. Some of awareness-building from your district over the statements were creative. Attendees Zoom to get the latest remarkable, and will also learn how to news on regional some were epic fails. conduct their own activities. 5 competitive analysis Foundation’s executive CONCURRENT and research. director worked BREAKOUT SESSIONS with 25th Hour (attend one of five) Terri Giltner, Chief Marketing Communications to Officer, and Brittany Lippert, 1-1:55 P.M. EDT Associate Director, develop the college’s Marketing, Kentucky first internal campaign UNITING THE Community & Technical for unrestricted dollars. COMMUNITY College System Outcomes included THROUGH VIRTUAL the “President’s Circle,” which recognizes those TOWN HALLS When Rowan College THE SURVIVAL who donated over $1,000; at Burlington County PRIMER an update to foundation switched to remote Does your college have branding and brochures; operations at the onset all the right pieces in and faculty, staff and of the coronavirus place to survive the student testimonial pandemic, it knew it pandemic? And the videos. Session attendees had to preserve a sense next crisis, too? Is there will learn about this of community — even a backup plan for national award-winning though students and when budgets are cut, campaign that employees were no staff members are laid quadrupled the longer in the same off and enrollment is college’s fundraising building. Enter weekly down? Is your college goal and yielded an live town hall videos prepared for conver- 87% participation rate hosted by the college’s sations about racial among the college charismatic president. inequities? Or surviving community. changes that can come The town halls spot- from a national election? Dr. John Enamait, President, lighted stories of In other words, are and Jeania Martin, Executive exceptional students you ready to drive the Director, Foundation, Stanly and faculty, resources Community College, NC; available to help the bus instead of getting and Stephanie Pettis, Vice run over by it? Session President, Planning and community during attendees will receive Strategy, 25th Hour the pandemic and timely advice on how Communications interesting, relevant to keep swimming in interviewees. The situations like these. videos, which averaged EXHIBITOR HOUR more than 1,000 views, Katherine Schiffner, NOON-12:55 P.M. EDT spread a positive Director, Public Relations, message and kept the Everett Community College, Take advantage of this WA; and Pam Cox-Otto, time by collaborating president front and Ph.D., CEO, Interact with experts in our center during a crisis. Communications virtual exhibit hall. Greg Volpe, Executive