VOLUME XVIII — NUMBER 17 JANUARY 12, 1957 / Jim Lowe reveals what’s behind the “Green Door” as he poses with the new Vi urlitzer / model “2100” phonograph. Jim’s record of “Green Door” on the Dot label is our- / rently one of the top records in the country, skyrocketing the young singer into national / prominence. In addition, he can be heard on his own CBS Radio network show every / day. Naturally Jim hopes that his hit record will be one of the 200 selections on new / Wurlilzers all over the country for a long time to come. www.americanradiohistory.com ' 45’s are about to become one of the most important factors in your business. With RCA Victor’s dramatic new price reductions, YOUR CUSTOMERS NOW GET SUBSTANTIAL SAVINGS ON ALL 45 EP ALBUMS-AS MUCH AS $2.00 PER ALBUM! BUILDS VOLUME-Your once-in-a-while, economy-minded customers will have a new stimulus for buying 45’s. Regular customers will buy more! DEVELOPS NEW BUSINESS -The price-cuts will get more teenagers and “young marrieds” into the 45 record-buying habit . giving you a wider range for sales. INCREASES STORE TRAFFIC— More and more people, of all age groups, will come into your store to buy 45’s at these low prices. And with more people coming into the store, your percentage of impulse sales and related sales increases. More than ever, 45’s are going to be America’s favorite speed. Get into the sales swim by featuring them- displaying them— stocking up and promoting them . they mean business! www.americanradiohistory.com • rca Victor announces DVORAK'S SYMPHONY = FMR THE KEW WJSLD . r„.UTC1Tr ARTURO TOSCANINI BEIAF0 NBC SYMPHONY ORCHESTRA CALYP: PRICE CUTS UP TO 40% Advertised in: id Bandle LIFE LOOK SATURDAY EVENING POST SCHOLASTIC MAGAZINES ON ALL 45 EP ALBUMS! HIT PARADER EXACTLY Ton' LIKE YOU £L Swin S s^ SONG HITS THIS WEEK PARADE $ 1 *1.49 . FORTY-FIVER -Record albums [3 were . now onl y 1.29! $ *2.98 . HIGH FIDELITY 2-Record albums [3 O were . now onl y 2.49! 3 $ *3.98 *4.98 . SCHWANN CATALOG -Record albums [3 © O were and . now only 2.98! THIS MONTH’S RECORDS Now more than ever, 45 is just your speed for enjoying the world’s greatest artists, the DOWNBEAT world’s truest sound. Start the 45 habit today, with this special introductory offer . METRONOME 10 BELAFONTE RECORDS JUST $ 5 ORIGINALLY 39 hits on ten 45 EP’s in “THE BEST OF BELAFONTE" album, plus 15 page booklet PLUS 90 NATIONAL when you buy any RCA Victor Automatic 45 "Victrola”® * 14.90 NEWSPAPERS Full scale promotion with TV • RADIO • AUTOMATIC 45 "VICTROLA" (Al- PORTABLE AUTOMATIC 45 ‘VICTROLA” DELUXE PORTABLE AUTOMATIC 45 DELUXE AUTOMATIC 45 "VICTROLA" THE MARK VIII Lowest priced Hi- NATIONAL PUBLICATIONS • in three 2-tone combinations. Can play up to two hours of "VICTROIA" Console-like "Golden Variable tone control. Extra Fi. Multi speakers. Automatic 1 ) i "45" (7EY . $32.95. B> -Extra Pow- music. Two 2-tone combina- Throat" tone. Brown -and -tan powerful performance. Blnck- changer. Mahogany finish Two 2-tone combinations. tions. Includes bonus album of or 2-tone preen simulated and-grny or maroon -and -buff. (oak or maple finish slightly » (7EY2) $36.95 (8EY31 $39.95 ' NEWSPAPERS three 45 EP’s. leather. (6EY3) $42.95 SEY4 $49.95 higher). L7HF45 579.95 more than ever 45 is your best buy • Now STREAMERS • STICKERS At your RCA Victor dealer rww! RCAVlCTOR S’ RCA TRADE-MARK FOR RECORD FLAYERS. NAT LLY ADYTSD. BANNERS MFGRS. www.americanradiohistory.com TheCashBox Volume XVIII —Number 17 January 12, 1957 Publishers BILL GERSH JOE ORLECK The Cash Box Publishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) Cable Address: CASHBOX, N. Y. JOE ORLECK CALYPSO • CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111. (All Phones: DEarborn 2-0045) BILL GERSH Howie Freer Chuck Peele • HOLLYWOOD OFFICE 6272 Sunset Blvd., Hollywood, Cal. (Phone: HOllywood 5-2129) BECOMES JACK DEVANEY Bob Martin • BOSTON OFFICE 1765 Commonwealth Ave., Boston 35, Mass. (Phone: ALgonquin 4-8464) GUY LIVINGSTON • LONDON OFFICE 17 Hilltop, London, N.W. 11, England COMMERCIAL (Phone: Speedwell 2596) MARCEL STELLMAN • EXECUTIVE STAFF BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Editor-In-Chief The record business has a new Oh Cindy” and “Banana Boat Song” NORMAN ORLECK, Associate Editor MARTY OSTROW, Associate Editor trend—calypso. became big hits put new emphasis I'RA HOWARD, Associate Editor CISSIE GERSH, Woman's Editor on the calypso beat and has made A. MARINO, Office Manager It’s still much too early to tell just T. TORTOSA, Circulation everyone in the publishing and rec- POPSIE, Staff Photographer how far it will go but all of a sudden BRUNO DUTKOWSKY, Art Director ord companies aware of its possi- • ADVERTISING RATES on request. All advertising the whole music business in inter- bilities. This in turn gives calypso closes Friday at 12 Noon preceding week of issue. Advertisements subject to approval ested in songs with a calypso beat. a chance of a hearing whereas be- of publishers. SUBSCRIPTION RATES $15 per year anywhere in the U.S.A. Special listing for jobbers and fore it might have been dismissed distributors at The trend started when “Cindy, $48 per year includes 40 word classified advertisement as uncommercial. each week for an entire year (52 weeks) plus the full Oh Cindy” broke out for a hit and year’s subscription free of charge. Airmail, First Class, as well as Special Delivery subscription rates on re- with A new trend in the music busi- quest. Subscription rates for all foreign countries on has been followed up such request. ness is always an exciting thing. THE CASH BOX covers the entire other records as “Jamaica Farewell” music industry, ranging from retail record and music stores to disk First of all it gives a new lift to the jockeys, music publishers, recording artists, record and “Banana Boat Song.” manufacturers, music composers and arrangers, radio entire field. It creates new artists and TV stations, and all others allied to the music industry throughout the world. Now everyone is looking for and most importantly new record THE CASH BOX covers the entire coin machine in- more. dustry all over the world. Operators, jobbers, distribu- buyers. There are always some tors, manufacturers and suppliers of automatic music, vending, service and amusement machines are covered. We certainly don’t think that people, who never bought a record THE CASH BOX coverage extends to finance firms, loan organizations, factors, banks, and other financial calypso as a trend has the potency of before, who come into the record institutions, expressly interested in the financing of coin machines of all kinds. “THE CASH PRICE LISTS’’ (a combination rock and roll and it’s hardly likely stores to buy the record in the new BOX of The Cash Box’ former ‘Confidential Price Lists’ and The Cash Box’ former ‘C. M. I. [ Coin Machines Industry that it will ever become as strong or ] trend. And it’s an accepted axiom Blue Book’) are the one and only officially recognized price quotations guide for all new and used machines in as lasting, but nevertheless it’s a of merchandising that you first must the United States and all over the world where Ameri- can made machines are used. “The Cash Box Price Lists” pleasant type of music and a wel- get the customer into the store be- are an exclusive and copyrighted feature of The Cash Box. “The Cash Box Price Lasts’’ are recognized officially come addition to current records. fore you can convince him to try by cities and states throughout the country as the “official price book of the coin machines industry.” "The Cash Box Price Lists” are other things besides the officially used in the settlement of It’s hard to explain why a certain one he came estates, for buying, selling or trading of all types of coin operated equipment and are also officially recognized for type of music suddenly takes over. for. taxation purposes. "The Cask Box Price Lists” are used by finance firms, factors, loan companies, bankers, and Calypso, for instance, has been all other financial institutions to guide them in the mak- The new trend, therefore, is al- ing of loans to members of the coin machines industry. around for a long, long time. Why “The Cash Box Price Lists” have been legally recognized ways welcome. It adds to the record in courts in the United States, Canada, and many foreign countries. Entire business transactions and legal cases is it suddenly the latest thing? are based upon business and keeps it the expanding, the quotations appearing in “The Cash Box Price Lists.” Copyright under the International Copyright Conven- A good part of it, we’re certain, dynamic industry it has proven tion. All rights reserved by the Pan American Copy- right Convention. Copyright 1957 by The Cash Box is accidental. The fact that “Cindy, to be. Publishing Co., Inc. www.americanradiohistory.com January The Cash Box , Music Page 5 12, 1957 mepetmrsmash or66- '*7 on SJNSATIONAL XStSh «C1 STAR ^ 0F iVER 314 PRODUCED AH RECORDS, Inc. • Sunset and Vine. • Hollywood, Calif. • Phone HO 3-4181 THE NATION'S BEST SELLING RECORDS ” “Jl’s What’s in THE CASH BOX That Counts www.americanradiohistory.com The Cash Box, Music Page 6 January 12, 1957 Pos. Last Week SINGING THE BLUES GUY MITCHELL 1 CO-40769 (4-40769)—Guy Mitchell CO-21545 (4-21545)—Marty Robbins GREEN DOOR JIM LOWE DO-15486 (45-15486)—Jim Lowe LOVE ME TENDER 3 ELVIS PRESLEY VI-20/47-6643— Elvis Presley VI-20/47-6728—Henri Rene And His Orchestra BLUEBERRY HILL FATS DOMINO DE-30091 (9-30091)—Louis Armstrong IM-5407 (45-5407) — Fats Domino 8i G.