Motown Powerpoint Project Berry Gordy • Born in Georgia • Family had successful business • Moved to Detroit • Quit school in junior year to pursue boxing career Berry Gordy Influenced by Booker T. Washington and Joe Louis Began 3D Record Mart featuring jazz recordings, folded after two years Worked on the assembly line at the Ford plant Beginning of Motown • Berry had started writing songs but didn’t make much money • Producers made the money but also took the risk • 1959 began Hitsville, USA • Gordy couldn’t read music or play an instrument • Could spot talent and exploit it • Cass Technical High School great source of talent How Motown Worked • Producers could write songs • Songwriters could write songs • Artists could do neither • No women ever given credit as producers • Maxine Powell (artist development) taught artists grooming, choreography, harmony how to walk, talk, hold mic Advantages of Crossover • Rise in interest of black music • Big bands and swing passe • Electric bass changed pop music • White covers of black artists made young buyers want the real thing • Breakup of music industry (decline of big bands, rise if films on TV) • Small labels making an impact • Gordy wanted black performers to sell and perform for whites Black Artists in the “50’s • Johnny Mathis • Nat King Cole • Sammy Davis Jr. • James Brown Berry Gordy’s rules for a Song • Use present tense • Never overdo the hook ( title of song) • Hummable melody • Originality in song concept because of lyrical phrases and rhythm The ‘60’s “Money” first big hit 1962 - Motown Revue Bus Tour in South and Midwest 1965 - Supremes perform at Copacabana in New York City Motown Artists Mary Wells - My Guy Martha Reeves and the Vandellas - Heat Wave Primettes - Supremes - Stop in the Name of Love Steveland Morris - Little Stevie Wonder - For Once in My Live, My Cherie Amour Marvin Gaye - What’s Going On Jackson 5 - ABC Four Tops - Can’t Help Myself Temptations - Ain’t Too Proud to Beg, My Girl Marvellettes - Please Mr. Postman Smokey Robinson and the Miracles - Shop Around The ‘70’s Gordy wants to become involved in movies 1972 - Moves Motown from Detroit to Los Angeles Black community felt betrayed or abandoned disco created problems Jackson 5 on another label Only a few superstars left No profit sharing Many white executives who didn’t know music business Bankrupt in 1979 Motown’s Demise Gordy losing $$ and interest Gave up control of distribution Behind in technology Tired of job Sold Motown to MCA in 1988 for $61 million .