Combat Entertainment is a Business with a High Tech Edge By Nicole Lander ©2016 COMBAT ENTERTAINMENT By Peter & Nicole Lander Gaming guns’ design may change from time to time from the photos on the web site or in this industry report. Battlefi eld Sports is not a franchise. All business carries some risk, so a decision by a person to purchase equipment from us should be carefully considered including advice from independent experts. Battlefi eld Sports ©2016 Unit 1 / 6 Graham Street Underwood, Brisbane Qld Australia info@battlefi eldSports.com Battlefi eldSports.com CONTENTS 1 Introduction 4 2 What is Combat Entertainment? 8 2.1 Top Gear goes [Battlefi eld] LIVE 9 2.2 There’s a Soldier in all of Us 11 2.3 Gadget Show goes [Battlefi eld] LIVE 12 2.4 Call of Duty: MW3 - Launched across the UK 12 2.5 HALO REACH – Launched across Canada 13 2.6 Movie Premiere - DIVERGENT 13 3 The Rise & Rise of Games 14 3.1 The Intersection of Two Trends 14 3.2 Battlefi eld LIVE is “Social” 15 3.3 Right on Trend: LIVE Gaming 15 4 Interaction not Automation 17 5 Be Prepared for FAST growth 18 5.1 Leverage Your Overheads 18 5.2 Improved Team-Play 19 5.3 Team Scores mean Business Victories 19 5.4 Pump up Your Sales 20 6 Resources at Work for YOU 22 6.1 Games Handbooks 23 7 SATR System – An Overview 24 7.1 Key SATR Features 24 7.2 The SATR statistics for Battlefi eld LIVE explained 24 7.3 The SATR statistics for Laser Tag explained 25 7.4 New In-Game Perks 25 7.5 Using SATR for Zombie Games 26 8 Battlefi eld Sports Today 30 9 What Battlefi eld Sports can do for YOU 3 2 9.1 Battlefi eld Sports Team – Innovation & Continuous Improvement 3 2 9.2 YOUR NEXT STEPS 3 2 10 Business Perks for YOU 3 3 11 Appendix – Recommend Weapon Emulations by Model 3 4 11.1 What are the recommended range settings? 3 5 12 Glossary 3 6 3 COMBAT ENTERTAINMENT 1. Introduction This Combat Entertainment Industry Report is about a bold new concept for today’s gamer. If you want to boost your sales and expand your business but are not sure how to get started, then this Report is for you. If you’ve always wanted benefi t from the booming gaming industry this is your golden opportunity. We all have an inner hero waiting to be unleashed. As the Call of Duty creators say “There’s a soldier in all of us.” We believe that money can be made from Your Battlefi eld Business. CONGRATULATIONS You’ve embarked on an amazing journey. If you want to turn your PASSION into your PROFESSION, then you are in the right place… Battlefi eld Sports has created the SATR laser tag system to fi ll a void in the interactive entertainment market. Everything we do fl ows from our belief in taking a video game, and experiencing it LIVE. In other words we strive to create a “stage” where people can experience exhilarating & memorable times. Our goal is to create the one of the best times of a gamer’s life, by tapping into the thrill of Hollywood action blockbusters. The way we do this is by making gaming guns and writing unique games. We believe in a business that’s fun and adventure packed. We believe in getting crowds of customers who want a thrilling, interactive experience. We believe in setting up a business using the most “I love your product, it is a innovative, revolutionary combat entertainment equipment available on huge hit at my Resort & I am the market today. a loyal customer. We have Many people want to start a business, especially a gaming business. Few incorporated ever do. That’s why we wrote this Report so we can give you the insights other activities in the location and a plan on how to do so. with hay rides, bonfi res, Instead of being stuck in an offi ce all day, we are out in the action! archery, horse shoes, Mock For more than 15 years my husband, Peter, and I have perfected our Cattle roping, etc & of course business system and our patented gaming technology. Allow us to laser tag. It is an All Inclusive introduce ourselves to you… resort but we have been marketing it to team building The Story Behind Battlefi eld Sports groups etc. Thank you for A love of gaming and a passion for strategy and technology is why this your company & services company was formed... but we soon learned that we needed a whole lot & we will be doing more more than good intentions to reach the pinnacle of battlefi eld business business in the future,” Scott, success. Jamaica 4 It all started on rainly night just outside Manchester one winter. Peter was working in the midlands of England. It was the mid 1990s. Peter lined up to play Quasar, a new indoor laser tag craze. But afterward Peter was left a little defl ated. He fi gured: wouldn’t it be great if we could combine the game-play of outdoor paintball, with the technology (and no bruises) of indoor laser tag. You see Peter had played paintball in the late 1980s when it fi rst came to Australia. So he was familiar with old single-fi re Steridan Markers. An idea was born. “It really struck me, with my technology background, that we could use the gaming technology so much better. I formed a company in 1990 to investigate. But it wasn’t until 1998 when the technology breakthrough made it possible to get extended range in daylight. That’s when it really took off . We spent 2 more years in Research & Development the technology and the equipment. But just as importantly we spent 2 years in developing the games and experiementing with the best way to run this sort of operation. So to get the maximum enjoyment for everyone who plays,” said Peter. Peter is a gamer and an entrepreneur. He is an acknowledged guru in the gaming world, and can today draw on close to two decades of experience. He has used his tertiary qualifi cations—Bachelor of Applied Science (Computers), Queensland University of Technology—and business acumen to found a brand new active recreation phenomenon, Battlefi eld LIVE. Peter has used extensive experience in the management of various diverse businesses, including working as the IT Director of his own custom software development company to benefi t Battlefi eld Sports. Peter has a background in professional ‘It’s like playing in a computer sports coaching. Peter’s sports, education, and computer experience, game & players like the ability plus a passion for games have all been vital for the development to re-spawn & get back in as of Battlefi eld LIVE. Today, Peter has realized his lifelong passion, opposed to paintball where the commercialization of live roleplaying games and is now the its one hit & you are out. world expert in Battlefi eld LIVE Live-Play design. His business has There is also no doubt when been honored with many awards, including the Exporter of the Year (Arts & Entertainment) and won the Australian Technology you’re hit as unlike paintball a Showcase’s Member of the Year award. He continues to develop pellet cannot bounce off . The his understanding of the unique DNA code of the Battlefi eld LIVE other customer comment was business, and plans to continue developing and refi ning this how addictive it is,” said Kevin, experience over the years to come. As the founder of this new Devon UK phenomenon in live gaming, Peter has been featured on prime time national TV programs, including Getaway, Queensland Escapes, Gold Coast Weekender and Brisbane Extra. Nicole Lander is a story teller, entrepreneur, and Mum of two children. She co-founded the business with Peter in 1999 with a few thousand dollars and an idea: to take a video game and experience it LIVE. She makes electronic 5 toys so gamers can participate in mock combat missions for entertainment. Nicole loves to write unique battle Live-Plays (or scenarios). Prior to launching Battlefi eld Sports, Nicole worked as a consultant for diverse groups from fi re fi ghters to attorneys. She was the Editor of Auslink, a trade journal and edited a collection of autobiographies of civil service women called Leading Lives. Nicole also co-wrote the book on how others can start their own laser tag business called Right on Target. Nicole loves games! Having fi rst been exposed to table top role playing games, such as Dungeons and Dragons at University, she moved onto computer simulations and strategy games like Civilization. Nowadays, she has created live games enjoyed by more than a million gamers across more than 40 countries. A foundation of business administration and corporate communications borne from tertiary qualifi cations— Bachelor of Commerce, Griffi th University, and a Graduate Diploma of Communications, Queensland University of Technology—and an enthusiasm for parties, has helped Nicole grow the outdoor laser tag industry from a niche hobby to a thriving international business. For her unique perspective in business and entrepreneurial achievements, Nicole and her business concepts have been featured in the Wall Street Journal, the Financial Review, the Australian, and many more metro dailies. Just recently, Nicole was featured as the cover-story in a national technology business magazine, NETT [pictured]. Nicole has been acknowledged by the Federal Government as a leading business woman in the fi eld A world fi rst: a Laser Skirmish of exporting.