Monthly Performance Pack June and July 2015 Ian Walker, BBC Communications 07703886273| [email protected] Monthly summary – June and July 2015 We have also included June 2015 top 20 charts in this report since data issues prevented the publishing of June data. • 250 million TV and radio requests on BBC iPlayer in July – up +2% on June despite the summer weather which often affects TV viewing. Mobiles and tablets saw strong increases (+9% and +7% on June respectively). Radio requests are still being undercounted due to changes made to radio streaming services (more details are on slide 4.) • TV requests were at 196m in July, up +1% on June (and up +18% on July 2014) and viewing across the 4 screens was fairly stable month-on-month. • EastEnders was the most-requested programme in July, and the final episode of Top Gear continued to attract viewing, having been originally broadcast on 28th June. BBC Three documentary Teenage Millionaire: The Year I Won the Lottery performed strongly, as did new drama series The Outcast. CBBC series The Next Step also continued to feature in the top 20 titles. • For radio, The Ashes dominated the top programmes in July, although a typical mix of breakfast shows as well as BBC Radio 4 drama and comedy also featured. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2 Index Page Content 4-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13-14 Top TV programmes 15-16 Top radio programmes 17 Use of BBC iPlayer for TV by time of day 18 Use of BBC iPlayer for radio by time of day 19 Profile of BBC iPlayer users 20 Glossary Slide 3 * * Please Total Total monthly iPlayer requests BBCacross all still being undercounted due to changes made to radio streaming services streaming to radio made to changes due undercounted stillbeing are requests Radio respectively). on June +7% and (+9% increases strong saw tablets and Mobiles viewing. TV affects July in BBCiPlayer on requests radioand million 250 TV Millions of requests per month refer to slideto refer Jan 09 16 45 62 Feb 18 50 69 Mar 27 52 78 Apr 24 52 76 Requests for radio programmes Requests for TV programmes May 25 55 81 Jun 25 51 76 12 Jul 26 62 87 Aug 25 59 85 for guide for Sept 26 61 87 Oct 26 71 97 Nov 29 78 107 Dec 28 86 114 32 88 120 notes Jan 10 Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114 Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 Jun 36 120 157 Jul 37 117 153 Aug 40 115 155 Sep 40 113 153 Oct 44 134 178 – 46 139 185 Nov often which weather summer the despite on June +2% up Dec 44 143 187 Jan 12 46 145 191 Slide Feb 46 146 192 Mar 48 142 190 4 Apr 45 140 185 May 49 138 187 Jun 42 125 167 Jul 45 130 175 Aug 46 151 196 Sep 50 150 199 Oct 49 165 213 Nov 40 167 207 Dec 42 174 217 the on more out (find Jan-13 61 212 272 Feb 68 194 262 Mar 72 200 272 Apr 74 183 257 May 76 181 257 Jun 69 170 239 platforms, since 2009 Jul 77 164 242 Aug 74 159 234 Sep 69 176 245 Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 Jan-14 74 242 315 Feb 67 234 301 Mar 72 248 320 blog BBC Internet Apr 64 204 268 May 71 202 273 Jun 70 190 260 Jul 66 165 231 SOME DATA Aug 64 179 243 MISSING * Sep 75 184 259 Oct 80 237 318 Nov 80 255 334 Dec 78 256 333 Jan-15 79 264 343 Feb 57 RADIO DATA 242 299* ). Mar 57 MISSNG 221 278* Apr 53 218 271* May 54 222 * 276* Jun 51 194 244 * Jul 54 196 250 * * Please stillaffected of average an was There Average Average Millions of requests per day (average monthly) refer to slideto refer Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 Mar 0.9 1.7 2.5 Apr 0.8 1.7 2.5 Daily TV requests May 0.8 1.8 2.6 Jun 0.8 1.7 2.5 services streaming radio to made changes by 12 for for 12 Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 daily BBC 0.9 2.0 2.9 guide Sept Oct 0.9 2.3 3.3 Nov 1.0 2.6 3.6 Dec 0.9 2.8 3.7 notes Jan 10 1.0 2.9 3.9 1.1 3.1 4.2 Feb 8.1 Mar 1.1 2.7 3.8 Daily radio requests Apr 1.0 3.1 4.1 m May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 month stable relatively July, in on BBCiPlayer requests daily Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 iPlayer online Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 (find out more on on the more out (find Slide Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 requests 5 1.6 4.6 6.1 Mar Apr 1.5 4.7 6.2 1.6 4.5 6.0 May Measurement Jun 1.4 4.2 5.6 Jul 1.4 4.2 5.7 correction Aug 1.5 4.9 6.3 Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 1.4 5.6 7.0 Dec Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 blog BBCInternet May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 - Oct 2.0 6.5 8.5 on Nov 2.3 6.6 8.9 - Dec 2.2 6.5 8.7 month. Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.7 Mar 2.3 8.0 10.3 ). Apr 2.1 6.8 8.9 2.3 6.5 8.8 May Radio Jun 2.3 6.3 8.7 Jul 2.1 5.3 7.5 SOME DATA Aug 2.1 5.8 7.8 Sep 2.5 6.1 8.6 MISSING * Oct 2.6 7.7 10.2 are requests Nov 2.7 8.5 11.1 Dec 2.5 8.2 10.7 Jan-15 2.5 8.5 11.1 RADIO DATA RADIO DATA Feb 2.0 8.6 * 10.7 MISSNG Mar 1.8 7.1 9.0* 1.8 7.3 9.0 Apr * May 1.7 7.2 8.9 * Jun 1.7 6.5 8.1 * Jul 1.7 6.3 8.1 TV only: Monthly requests to BBC iPlayer year-on-year This shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however major events and schedule variations cause significant monthly differences. In July, TV requests were up +18% year-on-year to 196m, with an additional 32m requests compared to July 2014. 300 2015 250 2014 July 2015: 196m SOME* DATA MISSING 2013 200 SOME* DATA MISSING 2012 150 LONDON OLYMPICS 2011 100 2010 50 2009 BBC iPlayer monthly requests (millions) 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec * Please refer to slide 12 for guide notes Slide 6 Weekly unique browsers to BBC iPlayer As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer.