THE ACTIVITIES OF THE JAPAN FOUNDATION IN PROMOTING JAPANESE CULTURE IN INDONESIA THROUGH THE ANNUALLY PROJECT “DISCOVERY JAPAN” (2014-2016) By SARA IASHA ID No. 016201300136 A thesis presented to the Faculty of Humanities President University In partial fulfillment of the requirements for Bachelor Degree in International Relations Concentrate in Diplomacy Studies 2017 1 THESIS ADVISER RECOMMENDATION LETTER This thesis entitled The Activities of The Japan Foundation in Promoting Japanese Culture in Indonesia through the Annually Project “Discovery Japan” prepared and submitted by Sara Iasha in partial fulfillment of the requirements for the degree of Bachelor of Arts in International Relations in the School of Humanities has been reviewed and found to have satisfied the requirements for a thesis fit to be examined. I therefore recommend this thesis for Oral Defense. Cikarang, Indonesia, July, 2017 Recommended and Acknowledged by, Thesis Adviser i DECLARATION OF ORIGINALITY I declare that this thesis entitled The Activities of The Japan Foundation in Promoting Japanese Culture in Indonesia through the Annually Project “Discovery Japan” is, to the best of my knowledge and belief, an original piece of work that has not been submitted, either in whole or in part, to another university to obtain a degree. Cikarang, Indonesia, July, 2017 Sara Iasha ii PANEL OF EXAMINERS APPROVAL SHEET Panel of examiners stated that the thesis entitled The Activities of The Japan Foundation in Promoting Japanese Culture in Indonesia through the Annually Project “Discovery Japan” that was submitted by Sara Iasha majoring in International Relations from the School of Humanities was assessed and approved to have passed the Oral Examinations on Juny 15th, 2017. Chair – Panel of Examiner Examiner Riski M. Baskoro, S.Sos., MA. Thesis Adviser iii ABSTRACT Name : Sara Iasha ID No. : 016201300136 Title : The Activities of the Japan Foundation in Promoting Japanese Culture in Indonesia through the Annually Project “Discovery Japan” (2014-2016) Japan is known as one of the countries that has successfully implement the cultural diplomacy abroad. Japan is one of the famous country with their strong popular culture spread out of the world. Art is one of the example that Japan have that makes that country known worldwide and also as their strategies to promote their culture. In order to promote their culture, Japan established the Japan Foundation in 1972 and the headquartered in Tokyo. The purpose of the establishment of the Japan Foundation is as an international exchange in the field of culture, especially in Japan‟s colonial countries as the post-war recovery of Japanese image. The Japan Foundation is the institution dedicated to carrying out comprehensive international cultural exchange program throughout the world. There are three fields of Japan Foundation‟s activities which are arts and cultural exchange, Japanese-language education, Japanese studies/intellectual exchange. There is also some activities that the Japan Foundation held in promoting Japanese Culture in Indonesia which the “Discovery Japan”. “Discovery Japan” is the JF annually project that conducted once in a year. Art and cultural program itself is the introduction of Ikebana, Tea ceremony (chanoyu), Kimono and Origami. Keywords: Japanese Culture, Cultural Diplomacy, Public Diplomacy, the Japan Foundation iv ABSTRAK Name : Sara Iasha ID No. : 016201300136 Title : The Activities of the Japan Foundation in Promoting Japanese Culture in Indonesia through the Annually Project “Discovery Japan” (2014-2016) Jepang dikenal sebagai salah satu negara yang telah berhasil menerapkan diplomasi budaya ke luar negeri. Jepang adalah salah satu negara yang terkenal dengan budaya populer mereka yang kuat yang tersebar di seluruh dunia. Seni adalah salah satu contoh yang dimiliki Jepang yang membuat negara tersebut dikenal di seluruh dunia dan juga sebagai strategi mereka untuk mempromosikan budaya mereka. Untuk mempromosikan budaya mereka, Jepang mendirikan Japan Foundation pada tahun 1972 dan berkantor pusat di Tokyo. Tujuan berdirinya Japan Foundation adalah sebagai pertukaran internasional di bidang kebudayaan, terutama di negara-negara jajahan Jepang karena pemulihan gambar Jepang pasca perang. Japan Foundation adalah institusi yang didedikasikan untuk melaksanakan program pertukaran budaya internasional yang komprehensif di seluruh dunia. Ada tiga bidang kegiatan Japan Foundation yaitu pertukaran seni dan budaya, pendidikan bahasa Jepang, studi Jepang/pertukaran intelektual. Ada juga beberapa kegiatan yang diselenggarakan Japan Foundation dalam mempromosikan Budaya Jepang di Indonesia yaitu “Discovery Japan”. “Discovery Japan” adalah proyek JF yang dilakukan satu kali dalam setahun. Program senin dan budaya itu sendiri adalah pengenalan Ikebana, upacara minum teh (chanoyu), Kimono dan Origami. Kata kunci: Budaya Jepang, Diplomasi Budaya, Diplomasi Publik, Japan Foundation v ACKNOWLEDGEMENT Bismillahirrahmanirrahim, Months have passed, I feel relieved that amazingly have gone through one more important phase in my life as a student. I might never succeed to finish my thesis without the help, prayers, and motivation of the people around me. All of their suggestions and critics are the things that keep me going the right way. Hence, allow me to express my appreciation and gratitude to the people that matters most to me. First and foremost, I would like to express my greatest gratitude to Allah SWT for giving me the strength, knowledge, ability and opportunity to complete this thesis as one of the requirements to obtain a bachelor's degree from President University. Without His blessings, this achievement would not have been possible. This thesis would have also been impossible to accomplish without the support of my loving family. I would like to express my endless gratitude to my parents, who never stop praying for me and support me in every second of my life. My greatest gratitude I would like to express for my thesis advisors, Mr. Endi Haryono for sharing your knowledge, giving me advice, and suggestions, and spend your time for consultations. Yout insightful inputs and feedbacks have helped me a lot throughout the making of this thesis. And for Mr. Riski M. Baskoro, I cannot express how grateful I am for having you as my second advisor. You always giving me support, advice, suggestions, and spend your time for consultations also. Thank you for giving me opportunity to be your student it the making of my thesis process. I thank you both for making this thesis possible to finish. Next special thanks goes to my beloved friends since Junior High School Alyssa Latuconsina, Karina Avinda, Firly Effisan. My beloved friend since Senior High School Rio Afriano who always support me and always with me through the ups and downs. vi And then, special thanks goes to my beloved friends Debi Setyawati, Melinda Hakiki, Safira Shabrina, Andhika Erfendi, Fahrunissa Dian, Tri Wulan, Nasya Ramadhini, Corry Faby, Danar Wardhana and Luky Junian who support and cherish me in extraordinary way that help me enjoy my university life. In addition, bunch of thanks for all my friends in President University especially batch 2013 that complete my university life. Thank you for giving me memorable experience in this campus. To close my gratitude let me say Alhamdulillahirabbil‟alamin, praising to Allah for all of these opportunities Cikarang, July 2017 Sara Iasha vii Table of Contents THESIS ADVISER .................................................................................................. i RECOMMENDATION LETTER ........................................................................... i DECLARATION OF ORIGINALITY ................................................................... ii PANEL OF EXAMINERS APPROVAL SHEET ................................................. iii ACKNOWLEDGEMENT ..................................................................................... vi LIST OF FIGURES AND TABLES ...................................................................... xi LIST OF ACRONYMS ....................................................................................... xiii CHAPTER I ............................................................................................................ 1 INTRODUCTION .................................................................................................. 1 I.1 Background of Study ..................................................................................... 1 I.2. Problem Identification ................................................................................... 7 I.3. Statement of the Problem .............................................................................. 7 I.4. Research Objectives ...................................................................................... 8 I.5. Significance of the Study .............................................................................. 8 I.6. Literature Review .......................................................................................... 8 I.7. Definition of Terms ..................................................................................... 12 I.8. Theoretical Framework ............................................................................... 12 I.8.1. Public Diplomacy ................................................................................. 12 1.8.2. Cultural Diplomacy.............................................................................. 14 I.9. Scope