\ TIrlE ' , I .. MAC~RONI JOUIRNAl I l . I . V(llulime 45 .~ '1 ' . , ! . t\j,(l. 1ID , .. I FeDfl:Jary, 1964 I , I I ' I 1 ' (i ._----------. - ·> FEBRUARY, 1964 Duru", Sal .. to RUllla > >. t . Thrifty Meal Mat.. .. .' The Macaroni Journal I , , ,,, \ \/ .. \I .' " ,. .' , ", 196J \ , '" I " '" ,. I" \I \ , I .1 5 ,',, ' ,:1",' .. " , ,, I ,,'. .. " , ,,, N,. 10 I" , I"·, .', I I., ' .'. .. ,', O!!i",J _9" J/'i.l - 9.1.1111': ,. ' . I 1',1, I \ 1\ 1. 11.' \ I , . \. Ie ' 1 . r . • . 1. "'; I ' I I"" t. 01 , ·1 I{, _, _,I, II \ I ' I. " . ', Ie · \I ... \ 1 . I I' ",, ' I" I' \1. \I ,t . ' I • • 1. I 1< 11' 111 -I. 'II I I 1<. ,b, I t ' { ,,",'U I' I 111 1 "'.j. I , .' , , \ IIh ,11 1 I 1 "R'''.1 II \ .1",,1,1 ' .'11,1 " 1'''_1,11 1' , lk ~ ll1h ' 1' .•Ii1 \ , 1m ' I. II , , , ,I I: , "I. ,. ·1 'l" 1' '' , ; " , .11 1 ', 'I ' " >- \ C' II". 11,,1 I ", ,1'1'11' .11 11 .1 1 \1 , ,I " \ 11'.11 1{ ." .11111 , ' ' \ 1. I I \ 1\ 1.1110' . 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'. , " " ,,1 1,· ( 'i " " i 5 ~ " ,I U... ::> C o r ll~' ~ ! I 00 ".1 I' " .. \ ' IIIItL \It'. 1'/11" - " -- ---- _._-' -, .. ----~------<=---------"------ ------. ...--Y'~ -'I' , . ,' " , r(j \ • YOU NEVER KNOW UNTIL YOU TRY BRAHAM Unco1n 11 one of the • wu dlfeated for the Senate In 1,": eel In 1185, wa. one of the world'. trub A belt ,umpl" In hlatory of • man • defeated fot Vice PreaJdent In 18S8: Iftat men. Under hil leadenhip, the who nfuled to stop ft&hUnc for what and wu defeated tor the Senate a.aln American Union w.. pneJerveel. War i. he wanted from life alter mlJ11 biowl In 1151. only madl! Uncoln beUeve mort to hi, career, .. well .. to hlJ personal But In the laee of 'InUre, Abraham .tron,ly that democracy J. the belt of life. Untoln beume the aJxteenth pre.ldent al1 form 0' ,ovemment. Lincoln cre­ • He taitH In bullne.. In 11S1: of the United State. In 1860. ated lOme of the 8nelt examples of I • wu defeated tor the UURol. leallla. No man knowl what 11 In him until American literature. In hit GettYlburt I he trlea. Some people are lifted with Addre... and In other .peeche. lind • ture In lU2i more ablUt)" than othen, but often the wriUnp, Lincoln expreued the deepel\ • IIUtel ..aln in bUilneu in lWi penon who 11101 lifted but wUlIn. to beUet. of the American people. • hla Iweetheart died in 11S5j work hard may 10 even further because On November 19, 1883, he lave what • he had. nervoUi breakdown In 1m: conoentnUon and ~ft'0J1. afr, in them~ he delClibed ... "abort, abort, short­ You couldn't be In better handa • he WAI defeateet for Speaker of the selvtl. quaUUel In ,reat demand on addle" amid the newly made ,ravK Houaeln lUi; any Job. of J01dJert JcJlled at Getty.bur,. In the i~ • wu defeated tor elector in 1140: You may never know your neal abiU~ el\lulnJ one hundred yean hi. 288 wtll Behind the Peavey diamond Is the most complete line of durum products in . • defeated 'or Conpell in 1M3: tltI and potenUal until you try. chORn wordJ have become the bell the Industry-the total range of grades and granulations. Behind the Peavey • 'Iain defeated for Con.rea in ."': Abraham Lincoln. bom In 11OV. kl11~ known IpHCh In our hlltory. diamond are the most complete laboratory facilities In tho industry. A pilot mill and macaroni press aid in the selection of the finest durum wheats. King Midas Fouucou ,,1&11 UW. '1lUI ",0 out ItUM" poor POM'" 10 add M dnrMt, Tht . 'OfIJ "fCHj,lu 10"" (HI thll tontllUnl a IUW ",,"on 1)1/1 IIl1lt nott IIOf lon, nmtmbtr lI,h.1I wt quality durum products are backed by a continuing testing and quality control I C'OIICd~' ,d III 116"" al&ll dtdlCdUd 10 tlr, III, It,,,, Itu, II ClJn nr.'" lot,'t wllll' ,h" program and a long-range, forward-looking research program. propoJiilon 'M' till ,",n au cUllud IqlUd, did h,u. II ,. 1M IU th, 1M", tilth" 10 It, You can·t buy better durum products ••• or get a better value __ • or receive I' Now '14" Gft ,nltl"d In " ''''ll rlvll WQr dtd/NUd Itt" 10 tit, un/inhlt,d .'0,1 wltlch I ,'Jlln, I4'lrnlr" ,lul, IUltion, or Gn'1 tuition ,h" who /ou,lt, It", MI't thru Illr so better service •• _or be In better hands. to (On~/v,d QM so dtd/Ntrd, Nil 10ft, ,n· n06/, Qdl'tlnc,J. /,/J tilth" lor us t(l It, h,,, i - dUft. Wt Ilft mil on II ,UG' kUlt!i,ld 01 d,diCdt,d 10 tht ,,,a, t4d "lFUIlff/ff, Itt· ~~~ IIIIlI .'Ilr. W, hoy, romt 10 dtdlCdI, Q por­ I~ W-lluJ, lrom ,htJt honou"d Jtad Wt Jlfig7llitll» DURUM PRODUCTS tlon ul ,Iul, Mid GJ II tiMl rtlll",.,.tllu lor 'ab In('ftQJtd dr.'ot/on '0 ,ha, mlut lor 'host .'lro h"t IIlVt ,ltdr 1111,. ,lui, rhG' .'hkh Iht, filill ,h, lasl lull m,asliu 01 nation ml,,,, III,t. It '1IlItop,h" !iltlllR and . JrI'utlun-thal .',. h,,, Itl,ltl, "Ja/l', 'thaI proprr Iltat ." should do tltl6. BUI, In Q th,s, dtad ~holl no, lull" dltd III "nln, ,hm lar,,, UIIJt, Wt Cdlln,,' dtdIM',. Wt Cdnnot thlt 1U1Iion und" God, shall hilI" II 1ft". romtc""', .'1 NnIlO' ludlow Ilrll ,round, bI,,/1 01 Iu,dom, ond that ,1JI'lrtlmtlll ul FLOUR MILLS Tht "",yt m,n, IMn, .1&11 dNd, who ."u,· Iht propl" 6, ,lrt pro,.It, fur tht ptnp/t, + ,I,d I"" MI" ronlttNJltd II lar aH"1 o"r Jhllll no, ~rl~h Irom ,Ir, tar,lt. P[A'i[Y COMPANY. fLOUR MILLS. MINN[APOLI', MINNIIOTA "'tl ." T IJncoln h.d lreat power •• prtti· one, and ne.ver wanted neve",e, In 'PIle u "Honest Abe" and "Father Abra· dent. but he never 10It loudt with the of Lincoln'. hJah position, million. 01 ham." common people, He neyer hated any. people, even in hit own 111M, knew him \-t,· .. ~. TH. __ ___~ J __------------------- -~ ... ' .. ~~ \01, ....... .. ' 71) " .... ~.....,.:;lo,. _':.....""'~, ~,,~.~'~""'_,=~...... - ' "' ~--- .' tt: ~'.' --~ . f The Food Industry Turns In a Good Performance by Paul s. Willis, pre,ident, Grocery M,2I1ufadurer, of America, Inc. OOD Industry sates climbed to a food items, "Iostantized" all pun,Ost F new high in 1963. Manutacturers Hour, new dehydrated soups, chi ese offered many new products which were packaged in fiexlble aluminum tu h<!s, enthusiastically welcomed by consum­ safer aetosol oven cleaner, chlrken ers. Food price. at the grocery store, as lUck and tuna baby foods, plastic re­ measured by the government'. stand­ closure lids for coffee and shortening. ard market basket, remained relatively new boll-In-bag foods with sauces, unchanged from a year ago. (reeze.dried .hrlmp and mushrooms The value of total food consumed In and pull-tab lids for a number 01 1963 amounted to $82 billlon, an In­ producu. crease of more than $2 bll1lon over last Today, consumers have the oppor· year. The outlook for 1984 1. that thl. tunlty to choose from some 8,000 Items amount wilt reach $84 bUlion, as food on grocen' shelves. Two-third. of theSt lupplie. remain abundant in the year are new or have been basically 1m· ahesd. Ten yean ago food consumption proved within the post decode. This totaled $58 billion, and In 1939, $16 compares with about 1500 Items some billion. 20 years aiO. In not too many yean The food Indultry Is convincing proof ahead, the consumer can reasonably ot the benefttl of our free enterprise expect to find as many as 12,000 Items system. 11 Is the largest private bUllnen available in the supennarkct. In the world. Mote than one-fourth of all working people In this country are RWng COlli employed In some part or the food in­ P•• I S. WIIilt There hal been virtually no Incrust dustry, rrom the time food il grown on 8l0. This is the lowesl percentage In In over a dec:1de in the average 01 , the farm untllit reaches the consumer's all history, and lower than anywhere price. charged by food manufacturers. In· table. e I Ie in the world. The (ood industry, along with other With a:rowlng preuures (or more It the American family wanted to du.lrie., has faced the problem or con· Gxlru6ion ;Die6 /or government control.