CONFERENCE PROGRAM OCTOBER 1, 2009 STOCKHOLM About The Swedish-American Chamber of Commerce, Inc. The Swedish-American Chamber of Commerce, Inc. is a private membership organization, founded in New York 1906. As the fi rst and leading Swedish-American Chamber, SACC New York has a mission to promote and increase trade and investments between the U.S. and Sweden by providing member companies and clients with a wide range of transatlantic business contacts, services, and information. One of the most important features of the Chamber is the strength derived from its unique network of members. Industry leaders, business executives, lawyers, bankers, as well as an impressive number of entrepreneurs are actively engaged in the organization. The focus is to give members a promotional platform with high visibility and to provide expert consulting services. For more than a century, the Chamber’s meetings and events have served an important role in the Swedish-American business community. Each year, SACC New York hosts a number of exclusive conferences, informal seminars, speaker luncheons, week-long delegations, traditional Swedish events, and black-tie galas. The SACC New York Business Services consultants manage everything from a company’s most challenging and complex business decisions to the most basic inquiries. Services include advice when opening a new business, fi nding potential partners, or simply investigating foreign business practices. For more information regarding SACC New York’s different types of membership, how to become a member, or to view our calendar of upcoming events, please visit us at www.saccny.org. It is my distinct pleasure to welcome you to the Eighth An- nual Swedish-American Executive Women’s Conference. This forum brings together leading women from all kinds of fi elds – to inspire, educate, and nurture business develop- ment and relationships. Held during alternate years in New York and Stockholm, the event has grown every year, and has become a premier event for executive women both in the U.S. and in Sweden. The Executive Women’s Conference brings together ac- complished and committed women, seasoned executives as well as young professionals. At this forum, it is our goal to encourage and support efforts of women in business: to thrive in this volatile economic climate and to benefi t from cultural differences. We hope to expand horizons, offer ideas to overcome challenges, and create networking opportunities and solutions. Our agenda covers a broad range of topics, crafted to make today inspiring and memo- rable. In the “How to Build a Strong Brand” panel discussion, we will hear from top execu- tives in the advertising, marketing, media and technology fi elds. Developing a powerful brand identity is more important than ever, and these creative leaders will be articulating these challenges. Our second session “How to Lead the Young Generation and Meet their Expectations” is led by a stellar panel of executives. Anticipate a lively exploration of young culture, values, lifestyle and ways to engage this critical audience. In the last panel “Do Women Managers Shine in a Downturn”, the six panelists bring ex- perience, accomplishment, and vision to this timely and important topic. With panel dis- cussions and special presentations, including our pre-conference workshop with Dr. Dag- mar O’Connor, we look forward to a chance to learn and network with truly exceptional women. The Chamber is very pleased to announce its Fourth Annual Mentor Award. This is a very special award, given to a man who supports and encourages women in business and en- trepreneurship. This year we are proud to present the award to Börje Ekholm, President and CEO, Investor AB. We welcome our guests from the U.S. and Sweden. And we particularly wish to thank our host, Swedbank, and our very generous sponsors, SAS, Berns, PWC, Volvo Group North America, Investor AB, and Linklaters Advokatbyrå. We hope this day opens limitless opportunities, and I look forward to a memorable day with all of you. Once again, I am proud and very happy to welcome more than 200 busi- ness women to the Conference. Välkommen! Sincerely, Renée Lundholm President SPONSORS SAS BERNS SALONGER PRICEWATERHOUSECOOPERS VOLVO GROUP NORTH AMERICA INVESTOR AB LINKLATERS ADVOKATBYRÅ IN-KIND CONTRIBUTIONS Bonniers Dermanord Go Green KPMG Linklaters Advokatbyrå Mackmyra Orrefors Kosta Boda Procter & Gamble PricewaterhouseCoopers Snö Halsband Swedbank The Xanté Company Veckans Affärer Willis Working Mother Media The Swedish-American Chamber of Commerce, Inc. For 103 years, the Swedish-American Chamber of Commerce in New York has proven itself to be the premiere network for the ever-growing Swedish-American business community. Since its launch in 2003, the Swedish-American Executive Women’s Conference has become one of the Chamber’s marquee events. The conference has become an invaluable forum for enhancing business relationships, creating a unique and prominent network for executive women in Sweden and the U.S. The annual conference, held alternately in Stockholm and New York, is in higher demand than ever. After seven successful conferences, the Chamber now fi elds requests from distinguished speakers years in advance, requesting to partici- pate. The top women executives that convene annually at the conference hail from diverse business backgrounds. Together they create a strong network for the pur- poses of: - Promoting, supporting, and mentoring women for senior leadership positions - Expanding opportunities at senior corporate levels for Swedish and American women - Understanding how to achieve success in top corporate positions - Strengthening the management and leadership capabilities of women in business - Providing an opportunity to become acquainted with other Swedish American executive women in a conductive atmosphere for the constructive exchange of professional ideas - Providing the next generation of top women executives with professional role models and mentors CONFERENCE PROGRAM 8.00 am Registration & Coffee 8.30 am Welcoming Remarks Annika Wijkström, Executive Vice President, Swedbank Opening Remarks Renée Lundholm, President, The Swedish-American Chamber of Commerce, Inc. Conference Introduction Joanna Heimbold, Master of Ceremonies Session 1 HOW TO BUILD A STRONG BRAND Panelists: Mary Beth Borgwing, SVP, Willis Group Holdings Pia Grahn Brikell, CEO, Storåkers McCann Luisa Delgado, General Manager Nordic Region, Procter & Gamble Sweden AB Kristina Lindhe, Founder & CEO, The Lexington Company AB Malin Persson, President & CEO, Volvo Technology Moderator: Helena Stålnert, EVP Communications, SSAB Coffee Break Special Presentation Marie Wallenberg, Chairman, Lundsberg School Foundation Session 2 HOW TO LEAD THE YOUNG GENERATION & MEET THEIR EXPECTATIONS Panelists: Annika Falkengren, President & CEO, SEB Sanna Lindberg, HR Manager Worldwide, H&M Elizabeth Moore, General Counsel, Consolidated Edison Pernille Spiers-Lopez, Head of Global HR, IKEA Cathinka Wahlström, Managing Partner, Accenture Helene Willberg, CEO & Senior Partner, KPMG AB Moderator: Mia Odabas, Journalist & Moderator 12.45 pm Networking Luncheon Special Presentation Yvonne Thunell, Program Director, SACC New York Mentor Program Presentation of the Fourth Annual Mentor of the Year Award 2.30 pm Special Presentation Barbara Annis, Founder & CEO, Barbara Annis & Associates, Inc. Session 3 DO WOMEN MANAGERS SHINE IN A DOWNTURN Panelists: Ingrid Bonde, President, AMF Patricia M. Cloherty, Chairman & CEO, Delta Private Equity Partners Magdalena Gerger, CEO, Systembolaget Sarah McPhee, EVP, Storebrand ASA Beth Topolovsky, Managing Partner, Stinson Partners AB Annika Wijkström, Executive Vice President, Swedbank Moderator: Robin Bernstein, Lawyer-Linguist, Translegal Sweden AB Concluding Remarks Beatrice Engström-Bondy, Senior Advisor, Investor AB 5.00 pm Cocktail Reception American Residence Sep. 30 PRE-CONFERENCE WORKSHOP 3.00-5.30 pm Featuring Dr. Dagmar O’Connor HOW TO BALANCE IT ALL- Relationships at Work and Home Sällskapet, Arsenalsgatan 7 Master of Ceremonies Joanna Heimbold is a performing artist, multi-faceted designer and creator of educational programs. She is the founder of Millwright Design, an interior design and content producer. Ms. Heimbold’s design services span home and offi ce, including res- toration. Her projects include renovations of private homes (including those listed in the registry of historical places). She has also launched a popular children’s accessory line for high-end NettoCollection, and was the stylist for “Baby’s Room”, a Chronicle children’s book. Her expertise also includes textiles, where she has collaborated on the fall line for Travers, a leading fabric house. As a performer, she is known for her roles in the dance/theatre group Instant Girl. The group has performed in notable venues including Lincoln Center. Her acting roles include appearances on MTV, the Daily Show with Jon Stewart, and the Tracey Ullman Show. Among many other projects, she has created and taught a multi-faceted program called “Stand- Tall”, which helps build confi dence in grammar school students through public speaking. Speakers & Moderators Barbara Annis founded and is Chief Executive Offi cer of Barbara Annis & Associates, a leading expert in Inclusive Leadership and Gender Initiatives. It fosters removal of organizational and leadership barriers by bringing research and gender diversity thinking into the workplace. Over the last 20 years, Barbara Annis & Associates has facilitated over