AAAE DELIVERS FOR AIRPORT EXECUTIVES MEDIAKIT 1 Industry Friends and Colleagues: As we prepare for 2010, Airport Magazine is developing articles that will address industry concerns about the nation’s economic recovery; share lessons learned from the recession and the price of fuel and its impact on air service; provide timely information on regulatory and legislative issues; fulfill the far-ranging needs of airports for training information; describe the lessons airports have learned on subjects that include ARFF, technology and airfield and terminal improvements; and much more. Every feature and department in Airport Magazine is designed to deliver relevant, timely and insightful information to our readers. We have crafted our 2010 editorial calendar with these goals in mind. The 2010 lineup combines familiar topics — such as baggage screening, concessions and winter operations — with emerging ones that include NextGen and green airports. Our format will be as varied as our selection of articles: we’ll have roundtables with industry experts; articles written by airport officials; interviews with government and industry officials; and photo features to highlight aspects of our industry. Our ambitious plans for 2010 would not be possible, however, without the faithful support of Airport Magazine’s advertisers. For more than 20 years, companies that advertise to the airport community have trusted Airport Magazine to deliver their message to this audience. For potential advertisers, please consider this: by choosing our magazine to communicate your message, you are supporting not just an advertiser-funded magazine, but an entire association — the American Association of Airport Executives. All of us at Airport Magazine look forward to working with you in 2010 and beyond. Sincerely, Barbara Cook Editor [email protected] 2 www.airportmagazine.net TABLE OF CONTENTS Why advertise in Why Advertise? ......................... 2-3 Advertising Base Rates ..............4 Circulation Information ...............5 E-Media ............................................6 Editorial Calendar .........................7 AD Specifications ..................... 8-9 Subscribers ................................. 10 Contact ........................Back Cover Airport Magazine? The Right People • Airport Magazine is published by the American Association of Airport Executives (AAAE), the largest professional organization for airport executives in the world, representing thousands of airport management personnel at public-use airports nationwide since 1928. • Airport Magazine has been the publication of choice for airport executives from around the world since 1989. Each issue is read by more than 23,000 industry professionals to stay informed on important airport issues and trends. Airport Magazine’s loyal readership also includes key aviation lawmakers on Capitol Hill and government agencies, including FAA, DOT, TSA and DHS. • For more than 20 years, senior airport executives -- including CEOs, airport directors, and senior-level managers in airport operations, maintenance, security, and administration -- have relied on Airport Magazine to bring them the latest news, trends and analysis about the issues that impact them every day, as well as updates on the latest products and services. • AAAE’s eight decades of experience and membership boasting representatives from some 850 airports make Airport Magazine the most widely read and respected publication in the industry. • With distribution at more than 80 industry conferences and trade shows, your ad is sure to be seen by top-level buyers across the entire airport market. Don’t delay, reserve your advertising space today! Airport Magazine’s highly targeted segment of the industry makes it the perfect platform for your company’s print advertising campaign. Our readers are the people who make the decisions and sign the checks. “Airport Magazine is truly a valuable resource for airport professionals. The articles regarding current aviation issues, airport spotlights and advertisements all combine to provide an interesting, informative and educational tool that I always make time to review.” John Duval, A.A.E. Director of Operations, Planning and Development Beverly Municipal Airport 3 www.airportmagazine.net ADVERTISING BASE RATES 1x 4x 6x Back Cover $9,300.00 Inside Front Cover $7,600.00 Inside Back Cover $6,650.00 Two Page Spread $9,550.00 $8,550.00 $7,450.00 Full Page $6,400.00 $5,900.00 $5,100.00 2/3 Page $5,150.00 $4,600.00 $3,900.00 1/2 Page $3,900.00 $3,500.00 $3,050.00 1/3 Page $2,950.00 $2,750.00 $2,550.00 1/6 Page $2,000.00 $1,650.00 $1,450.00 * All base rates are gross SPECIAL SECTIONS A special editorial supplement to Airport Magazine is a powerful, effective way to get your story in front of leading airport executives and corporate professionals. Whether you are an airport that wants to increase its marketing intiatives or a company that wants to demonstrate its market-leading insight and expertise, an Airport Magazine Special Section will deliver your message to thousands of airport decisionmakers. The 1,000 piece bonus run allows you to distribute the section to whomever you choose. Page Count Custom Pre-Designed 8 Pages $15,000 $10,000 16 Pages $24,000 $16,000 AAAE MEMBERSHIP DISCOUNT PRE-DESIGNED 15% of gross to all active AAAE All artwork and editorial supplied by client must be corporate members. Association press-ready. Please see our digital specifications member discount not available if for details on file submission. Each Special Section advertising agency commission applies. will be an editorial supplement in an issue of Airport Magazine, and you will also receive 1,000 stand- COMMISSION DISCOUNT alone copies of the Special Section. Additional 15% of gross to accredited advertising stand-alones may be purchased separately. agencies. Published rates do not include charges for CUSTOM additional work needed to prepare advertisements All design and editorial done by Airport for printing. Preparation work performed by the Magazine, artwork supplied by client. publisher will be billed as an additional charge. 4 www.airportmagazine.net CIRCULATION INFORMATION Information Advertising and Circulation Environmental 5% Corporate Management 20% Operations 13% Concessions 7% Facilities & Security 16% Airlines 11% Maintenance14% Officials 7% (federal/state/local) Foreign Government 4% ORGANIZATION Research and Education 3% POSITION Top Level Airport Airport Executives 55% Decisionmakers 45% CIRCULATION INFORMATION of our readers have the authority to buy, 87% recommend or specify products and services of our readers use Airport Magazine to find 84% out about airport industry products and services 82% of our readers manage people or a department “Airport Magazine provides an industry-centric view of our business like no other publication. From in- depth articles about airports, to the vendors we do business with, Airport Magazine takes you to new heights.” Robert Olislagers, A.A.E. Executive Director Centennial Airport 5 www.airportmagazine.net E-MEDIA ONLINE ADS PLACE YOUR COMPANY MESSAGE WHERE IT WILL BE SEEN BY BUYERS LOOKING FOR TIMELY, RELIABLE AIRPORT NEWS AND INFORMATION. www.aaae.org, www.aviationnews.net and www.airportmagazine.net offer the latest airport news and research, current and archived issues of Airport Magazine, and a full slate of aviation industry resources viewed by thousands daily. Combined, the three sites generate more than a quarter of a million page views each month. Contact us to discuss customized online advertising packages tailored to meet your budget! www.aaae.org www.aviationnews.net www.airportmagazine.net AIRPORT REPORT AAAE’s twice-monthly member e-newsletter offers industry news, association updates and an extensive classified advertising section delivered to thousands of your customers. Place your display ad in Airport Report and reach your target audience. For more information, contact the Marketing Department at [email protected]. “Airport Magazine is a valuable resource for our team at the Columbus Regional Airport Authority. I look forward to receiving each new issue to discover some of the best management practices in our industry.” Elaine Roberts, A.A.E. President and CEO Columbus Regional Airport Authority. 6 www.airportmagazine.net EDITORIAL CALENDAR Calendar E-Media and Editorial ISSUE COVER STORY FEATURES DISTRIBUTION FEBRUARY/MARCH Order Closing– 1/25 Coping with the GIS FAA Forecast Conference Artwork Closing– 2/1 Recession Architecture and GIS Conference Engineering Airside Finance and Administration GA Security Conference APRIL/MAY | AAAE ANNUAL CONFERENCE ISSUE Order Closing– 4/2 Dallas Terminal Winter Operations AAAE Annual Conference Artwork Closing– 4/9 Development Program Airfield Safety: Bird Strike Bird Strike Conference Buyer’s Guide Snow Symposium JUNE/JULY Order Closing– 6/14 Concessions NextGen 2010 Airports Conference of Artwork Closing– 6/21 Security the Americas Airfield Safety–Safety FAA International Aviation Management Systems Safety Forum AUGUST/SEPTEMBER Order Closing– 8/2 Environmental: Noise Mitigation Airports Council International - Artwork Closing 8/9 Complying with Green Transportation Research North America Conference Standards Board Projects AAAE National Airports Airfield Lighting Conference Noise Mitigation Symposium OCTOBER/NOVEMBER Order Closing– 10/4 Aircraft Rescue and Fire Security Access Control Security Summit Artwork Closing– 10/12 Fighting (ARFF) Baggage/Passenger Regional Airport Meetings Screening