Adobe Systems Incorporated 2003 Annual Report About the cover The ultimate expression of art and technology, the cover of this Annual Report was created using Adobe® Illustrator.® Interpolating the outlines from the cover image of Adobe Creative Suite packaging generates a wonderful new “organic” form. Adobe’s innovative tools provide the foundation for the unique creation, communication, and expression of information, ideas, and memories. Information. Ideas. Memories. Communicating each of these elements invokes the power of both art and technology. One company builds platforms that bring the two together: Adobe Systems. Adobe Systems Incorporated 2003 Annual Report Exchanging information. Adobe® Portable Document Format This image reveals a portion of the underlying PDF code that created this Annual Report. Adobe PDF is the de facto standard for the secure and reliable distribution and exchange of electronic documents and forms around the world. Adobe PDF files preserve the look and integrity of original documents, and they can be shared with anyone electronically, regardless of hardware and software platforms. Connecting people, businesses, and the documents that bring them together. What if your customer wanted an illustrated electronic catalog displaying only the products she ordered on a monthly recurring basis? Delivered, say, now? What if your supplier wanted to be alerted about impacts on his inventory levels as soon as your production forecasts changed? Would you be able to accommodate him? If you deployed the Adobe Intelligent Document Platform, the answer to these questions would be yes. The flow of business processes, the agility of enterprises, the satisfaction of customers: all are governed by the exchange of information. Over the last decade, corporations and governments have spent billions of dollars to automate this exchange. One of their most successful investments has been adopting Adobe® Portable Document Format (PDF) as a standard for electronic document delivery. With Adobe PDF, enterprises have improved their time-to-market, information reliability, and competitive advantage. However, these organizations now face an obstacle in the massive volume of paper-based information that must be manually entered into back-end systems. Working with Adobe, enterprises can solve this challenge. First, data-driven documents and forms are reliably generated and delivered immediately to employees, constituents, and customers. Next, recipients fill out those documents and forms and submit them electronically. Finally, business-critical data flows directly into enterprise business systems. The result? Labor costs are reduced, document security is improved, and time-to-market is further accelerated. All from the Adobe Intelligent Document Platform. 4 – 5 Lloyds TSB, London, England With over 14 million personal and Combining data validation, visual business customers in the UK— fidelity to the bank’s original paper forms, including 1.8 million Internet banking and built-in online help, Adobe PDF customers—financial services giant forms have allowed Lloyds TSB to re- Lloyds TSB must capture and exchange engineer its business processes, resulting large volumes of critical information for in reduced administrative costs, better use by numerous lines of business. While compliance, and increased satisfaction over 200 internal customer service forms for both staff and customers. are often updated, many are seldom used, making forms maintenance a “The use of Adobe is an integral part logistical headache. Application forms of Lloyds TSB’s strategic online data for the bank’s recently launched PLUS capture and straight-through processing Cheque Account require large amounts solutions,” says Keith Bagnall, Head of of data capture, potentially increasing Project Engagement, Chief Technology processing times and making it more Office, Lloyds TSB. “Projects don’t have difficult to maintain data integrity. To to be complex and comprehensive to address these challenges, Lloyds TSB take advantage of Adobe online forms standardized on the Adobe Intelligent capability. But when they are, the Document Platform. Over the last scalability and reliability of the Adobe two years, the bank has converted 20 Intelligent Document Platform allow previously paper-based forms processes us to meet the challenge.” to an electronic forms-based workflow. Adobe Systems Incorporated 2003 Annual Report Adobe enables the flow of information between enterprises and customers, all across a platform that can only be called highly intelligent... Intelligent Documents are at the core of Adobe’s enterprise offerings. By leveraging industry standards for information exchange (includ- ing Adobe PDF and XML), Intelligent Documents connect people with enterprise business systems. When end users access Intelligent Documents via Adobe Reader® software, they gain entry to a world of document services—including document generation, document collaboration, electronic forms design, and document process manage- ment—tailored specifically for the demands of enterprises needing to streamline complex business processes. Today, corporations, govern- ment agencies, and regulated industries around the world use the Adobe Intelligent Document Platform to increase efficiencies across the extended enterprise, making this Adobe’s greatest growth opportunity. Universal Intelligent Document Enterprise Business Client Document Services Systems Document PDF Generation Adobe® Reader® XML Document Collaboration Web Browser Electronic Forms Design XDP Document Process Management The Adobe Intelligent Document Platform Adobe solutions replace inefficient, paper-based processes with streamlined, automated processes that include customers, partners, suppliers, enterprise systems, and employees. 6 –7 Department for Environment, Food, and Rural Affairs, London, England Serving a broad citizenry that includes download applications immediately as independent farmers as well as large Intelligent Documents, fill them out agencies, the UK Department for either while online or offline, and submit Environment, Food, and Rural Affairs them electronically to the department (Defra) is committed to promoting for approval. Once the forms are sustainable countryside development in received by Defra, calculations can be Britain and the European Union. While performed directly within the documents, working to preserve thriving, prosperous, ensuring data accuracy and integrity. and sustainable rural communities, the organization is always looking for ways “Defra has been actively investigating ways that technology can help it achieve to simplify the application processes for its goals more efficiently. From grant a number of years,” says John Kennedy, applications to export certifications, IT Programme Manager at Defra. “We Defra distributes, collects, and processes needed a secure format, which intuitively over 3,000 separate external forms, many cut down the amount of work the of which run approximately twenty applicant needs to do, and we needed it as pages and contain multiple worksheets soon as possible. As a long-standing and and calculations. Without automation, trusted government supplier, Adobe was handling these forms poses a significant a clear choice. Because Adobe PDF is such administrative and budgetary burden. an established format, the end user does Defra makes forms processing more not need extensive training or education efficient with the Adobe Intelligent to use it, which is ideal for our needs.” Document Platform. Constituents can Adobe Systems Incorporated 2003 Annual Report St. Vincent’s Hospital, Birmingham, Alabama, USA At St. Vincent’s Hospital in Birmingham, then instantly routed to all appropriate Alabama, the smart use of technology personnel, and the data is extracted and does more than save money; it also submitted to back-end systems where it helps save lives. Critical patient infor- can be re-used in new patient documen- mation—such as medical history and tation as treatment progresses. restrictions—must be gathered, stored, and made easily accessible to many “We believe technology is what can truly professionals, including doctors and transform health care in our country insurance providers. Before automation, today,” says Tim Stettheimer, Vice this information had to be re-keyed President and CIO of St. Vincent’s. into multiple systems, copied, and “The challenge is an overabundance of routed by hand, driving up administra- information systems, which make our tive costs. Today, patient registration ability to manage information, and use is just one of twenty-five processes at it appropriately, extremely difficult. By St. Vincent’s that incorporate Adobe automating the admitting process with Intelligent Documents. With the Adobe tools from Adobe, we’re able to move Intelligent Document Platform, patient information along at a much more rapid data is used to automatically populate pace in the clinical process and provide registration forms, which are then better patient care.” routed to an admitting clerk who has the patient digitally sign them. Forms are 8 – 9 ...and highly human. Loma Linda University, Loma Linda, California, USA While the cost of applying to college is interactive Adobe Portable Document rising for students, the administrative Format (PDF) forms, as well as delivers cost is also substantial for the institutions class bulletins and student records in themselves. Loma Linda University Adobe PDF. Form fields can be directly (LLU) in California must process large populated by existing database