Fortified to fear? A single serving of these cereals would exceed the Institute of Medicine’s safe limit of zinc, niacin or vitamin A for children 8 years and younger: Zinc: Almond Flax Essential Everyday Bran Flakes Cereal General Mills Total Raisin Bran Food Club Essential Choice Bran Flakes General Mills Total Whole Grain Food Lion Enriched Bran Flakes Cereal General Mills Wheaties Fuel Food Lion Whole Grain 100 Cereal Giant Eagle Bran Flakes General Mills Total + Omega-3 Honey Great Value Multi Grain Flakes Almond Flax Kellogg’s All-Bran Complete, Wheat Flakes General Mills Total Raisin Bran Kellogg’s Product 19 General Mills Total Whole Grain Kellogg’s Smart Start, Original Antioxidants, Giant Eagle Bran Flakes Antioxidant Vitamins A, C & E, Including Great Value Multi Grain Flakes Beta Carotene Kellogg’s All-Bran Complete, Wheat Flakes Kemach Whole Wheat Flakes Cereal Kellogg’s Product 19 Kiggins Bran Flakes Kellogg’s Smart Start, Original Antioxidants, Roundy’s Bran Flakes Antioxidant Vitamins A, C & Safeway Kitchens Bran Flakes E, Including Beta Carotene Shop Rite Bran Flakes Kemach Whole Wheat Flakes Cereal Shur Fine Wheat Bran Kiggins Bran Flakes Stop&Shop Source 100 Roundy’s Bran Flakes Safeway Kitchens Bran Flakes Vitamin a: Shop Rite Bran Flakes Kashi U 7 Whole Grain Flakes & Granola Shur Fine Wheat Bran with Black Currants & Walnuts** Stop&Shop Source 100 Kellogg’s Cocoa Krispies (single 2.3-ounce serving in a plastic container)** niacin: Kellogg’s Krave, Chocolate (single Essential Everyday Bran Flakes Cereal 1.87-ounce serving in a plastic container) Food Club Essential Choice Bran Flakes Food Lion Enriched Bran Flakes Cereal ** When eaten with 1 cup of milk Food Lion Whole Grain 100 Cereal containing 10 percent of the adult General Mills Total + Omega-3 Honey Daily Value Information from the Environmental Working Group’s report “How Much is Too Much? Excess Vitamins and Minerals in Food Can Harm Kids’ Health.”.