highway Issue 1 UJune 2021 NLIMITED BRANCHES: Hillcrest Corner next to Woolworths 7 on Builders, Builders Way, Hillcrest Tel: 031 765 7766 www.wildfigtree.co.za home health community earth IN THIS ISSUE 4 Kal-Media Publishing 5 A New Magazine 6 Vegan History 7 Fitness 2021 8 How do we turn oil into plastic? HOME & BUSINESS SECURITY 9 Recycling Myths 10 Water 11 Be Proactive about your eyes 13 Gratitude Therapy 14 Diabetes in dogs and cats 21 Eco-Therapy SAIDSA Approved 24 Hour Control Room 23 Ageing and Stress Based in Bothas Hill 25 Super Foods Alarm Installation and Upgrades 26 Kitchen Magic Monitoring and Armed Response 28 Power Plants - Spekboom Exclusively Dedicated to the Upper Highway 29 The Great Green Wall of Africa 031 765 3333 While every effort has been made to ensure the accuracy of the content, Kaleidoscope Media cannot be held responsible for any misfortune, injury or damages that may have arisen therefrom. Copyright Kaleidoscope Media 2021. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical. including photocopying, recording or any information storage or retrieval system without prior consent from the publisher. The information in this publication is correct at the time of going to press and will be subject to any changes that may occur. E&OE. 3 A new magazine? It's not the right time, print is dead, the economy, the virus, the government - oh there is an exceptionally long list of negativities out there. Enough to put a damper on any new project – if you let it! So, the options are, give up, roll in a ball and cry or do it anyway despite the odds. One thing is absolutely true, if you don't try you will fail. Sometimes we should not just think outside the box, we have to kick the box right out of orbit. We want to provide a platform for those optimistic business In today's digital world, its easy to discard Print Is Tangible owners out there who get up each day and make the most of it. Yes, sometimes it is hard, an uphill challenge and not made print media and focus solely on Social Media, Print can be consumed in an easy-to-read format, improving the experience for a consumer and positioning easier by all the doom and gloom. So sad that bad news website optimisation and other online the brand positively. Print allows you to tell a story travels at the speed of light and good news is still at walking options. However, print is still alive. And in effectively, helping to support sales pitches and other pace. this digital age, perhaps even more relevant marketing efforts. When a prospect reads your print material, they are more So, we are immensely proud of the advertisers who took a and potent than ever before. Consumers are likely to retain it. Studies show that we're able to retain leap of faith with us in this first issue. We won't let you bombarded with ads, emails and online information read on print better than if we read it online. down, we will get print copies out everywhere we can, and content, so much so that its hard to The reason? Because print is tangible and has impact, the you will also be in our on-line issues on the website. To breakthrough to the right audience. brain can process it easier, thus increasing recall. support your trust, we will pack each issue with articles that mean something. Earth issues, Health, Ideas and Kaleidoscope Media are highly experienced regards target That's where print media comes in. Over decades, print Solutions for this Community because we are very special, media, over the last fifteen years they have enjoyed has refused to disappear, and with good reason. It works. this is a unique part of the world, there is a magic here, growth and success in creating specific publications, which It has evolved, changed and become focused. They days of when you look for it with open eyes. are tailored to suit the audience. The Ambers, a bi-monthly a one-size-fits-all print media have gone. There has been a favourite for the population in Howick's popular estate. revolution in the printing press market, it is no longer Highway UNLIMITED, because that is what we want to Hilton & Midlands Life, which has recently expanded from necessary for huge runs, it is now possible to target group, promote. Possibilities, Boundless Possibilities. quarterly to bi-monthly due to demand. Plantations a areas and produce high quality print specifically to suit. quarterly publication delivered to the residents of this Unlimited thinking is a tool of getting out of our own way. Our popular Hillcrest lifestyle estate. Research shows that all demographics, including brains can always find solutions if given the freedom to do so. We millennials, trust print media much more than any other And now the latest addition to the Kaleidoscope stable adopt beliefs, thoughts, and expectations from society, our family, content they are exposed to. Highway Unlimited a bi-monthly magazine for the Upper friends, and the media, which may or may not be true, and may or The reason? Printed media is often considered much less Highway, distributed throughout shopping centres, coffee may not help us reach our goals. invasive, with no annoying pop-up ads getting in the way. A shops and retail outlets. brochure, magazine or other form of print is a relaxed form In addition to the high-quality printed medium all titles are We can't change all of the above overnight, but we can change how we think of things of marketing. The consumer can read the content when also featured on the Kal-Media website, so advertisers in a second. It takes courage, determination, a sense of belief, especially if you find they choose, without having their feed interrupted by an enjoy the best of all advertising worlds. yourself in the middle of a negative conversation or flipping through social media. In ad. the beginning you may feel like a Meercat in the middle of a pack of Hyenas! The pay off Trust is a huge factor when a customer is choosing a For details on how you can be part of this is worth it – a Happier Life. To put it simply, our thinking patterns and responses supplier. With print the most trustworthy form of media available, make sure you include it within your marketing winning formula contact Pat Franken – become habits, we can change these habits and navigate our world in a positive light. strategy. details below. TK Published by Kaleidiscope Media Publishing 082 552 3027 Content & Design by: TheWriteDesign 073 194 3731 Kaleidiscope Media Publishing Sales - Pat Franken 082 552 3027 [email protected] Follow us: www.kal-media-publishing.co.za 4 5 Vegan History FITNESS 2021 Veganism is an extreme form of If the year 2020 has taught us anything, it's Free YouTube videos vegetarianism, and though the term was In November 1944, a British woodworker named Donald that our health takes priority. Having a fitness There are thousands available to guide you through Watson announced that because vegetarians ate dairy workout routines. Many of these exercises require minimal coined in 1944, the concept of flesh- regium is part of that priority. There is such an or no equipment and use your body weight for resistance. and eggs, he was going to create a new term called array of fitness options, from a walk, yoga, avoidance can be traced back to ancient “vegan,” to describe people who did not. Tuberculosis pilates, weight training, all of which you can do Mind-body connection Indian and eastern Mediterranean had been found in 40% of Britain's dairy cows the year before, and Watson used this to his advantage, claiming solo with the aid of the internet or in a formal Over the course of the pandemic, people have become societies. that it proved the vegan lifestyle protected people from class, if available. interested in combining exercise and mental relaxation to relieve stress. Fitness enthusiasts are looking for ways to tainted food. Donald Watson created a newsletter the ' Vegetarianism is first mentioned by the Greek There is really no reason for people not to get promote physical and mental well-being in unison rather Vegan Society' initially this publication had 25 fit – only a lot of excuses as to why they don't than as two separate activities. philosopher and mathematician Pythagoras of Samos subscribers. By the time Watson died at age of ninety-five around 500 BCE. Pythagoras promoted benevolence try! Yoga, pilates, and other mind-body activities are gaining in 2005, there were 250,000 self-identifying vegans in popularity. Again, the internet offers a host of options. among all species, including humans. Britain and 2 million in the U.S. Plus, some teachers are establishing small classes under There is a difference between a trend and a fad. Often, a Followers of Buddhism, Hinduism, and Jainism also strict COVID conditions. fad is a quick fix. It's an overnight solution that offers a advocated vegetarianism, believing that humans should The vegan diet became increasingly mainstream in the not inflict pain on other animals. short-term and temporary result. Generally, a fad is 2010, especially in the latter half. considered a short behaviour that's in 'fashion' for a brief Gyms Restaurants began marking vegan items on their menus period of time before falling off the radar.